[12/01/05 - 12:00 AM]
Oxygen's Celebrates Its Best November Ever; Highest Ratings Among Households, Women 18-49

[via press release from Oxygen]



Consecutive Double Digit Growth Year to Year among Women since Oxygen has been Rated

41% Growth in Primetime with Women 18-49


NEW YORK, NY, December 1, 2005 -- Oxygen completed its highest rated November ever on all fronts � households and its target audience of Women 18-49, in both total day and primetime. The network has enjoyed consecutive year to year growth among women since Oxygen became rated by Nielsen, as well as a 41% jump in primetime viewing and a 23% increase in total day viewing among women 18-49 versus one year ago.

Ratings successes have been fueled by hit originals like Snapped and Relentless. Relentless, a new show launched as a companion to Snapped, has doubled household ratings in its time period versus 2004. Snapped, Oxygen�s highest rated original series continues to build momentum in its third season, with a 45% ratings increase over last year among households.

About Oxygen Media

Oxygen, the only cable network owned and operated by women, is currently available in 56 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with the most original programming of all the women's networks including Mo�Nique�s Fat Chance, Talk Sex with Sue Johanson and Oprah After the Show. Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.

  [december 2005]  

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