[12/28/05 - 12:00 AM]
Hallmark Channel Celebrates Best-Ever December and 4th Quarter

[via press release from The Hallmark Channel]


Network Ranks Among Top 10 Cable Networks in Both Prime Time and Total Day Household Ratings

Hallmark Channel has experienced its best-ever December and 4th Quarter, with HH ratings for both periods ranking amongst the Top 10 ad-supported cable networks in Prime Time and Total Day. The network showed particularly strong growth in the coveted Adults and Women 18-49 demos.

The extraordinary performance is due in part to the network�s annual Original holiday movies, including this year�s �Meet the Santas,� which was the network�s highest-rated telecast ever, as well as strategic scheduling tactics and an aggressive slate of high-quality original programming.

In December 2005, Hallmark Channel delivered its highest-ever-rated week, day, weekend and telecast. The network ranks #9 in Prime Time HH ratings (1.4). Year-toyear, in Prime Time, Hallmark Channel delivered several all-time highs, including:

� 1.4 HH rating (up +8%)

� 977,000 homes (up +19%)

� 454,000 A25-54 (up +8%)

� 335,000 A18-49 (up +11%)

� 222,000 W18-49 (up +3%)

Hallmark Channel ranks #10 in Total Day HH ratings (0.8) and experienced several all-time highs in Total Day (Dec �05 vs. Dec �04), including:

� 571,000 homes (up +16%)

� 270,000 A25-54 (up +5%)

� 202,000 A18-49 (up +9%)

� 161,000 W25-54 (up +3%)

� 123,000 W18-49 (up +4%)

For the 4th quarter, Hallmark Channel ranks #10 in both Prime Time and Total Day HH ratings (1.2 and 0.7, respectively). Year-to-year, the network once again experienced a record number of all-time highs in both Prime Time and Total Day, including:

� 1.2 HH rating in Prime Time (up +33%); 0.7 HH rating in Total Day (up +17%)

� 819,000 homes in PT (up +37%); 520,000 homes in TD (up +27%)

� 355,000 A25-54 in PT (up +16%); 236,000 A25-54 in TD (up +10%)

� 256,000 A18-49 in PT (up +21%); 177,000 A18-49 in TD (up +16%)

� 212,000 W25-54 in PT (up +10%); 134,000 W25-54 in TD (up +6%)

� 158,000 W18-49 in PT (up +18%); 104,000 W18-49 in TD (up +12%)

  [december 2005]  


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