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[01/09/06 - 12:00 AM]
Hallmark Channel Celebrates 2005 as Network's Highest-Rated Year Ever

[via press release from The Hallmark Channel]

HALLMARK CHANNEL CELEBRATES 2005 AS NETWORK�S HIGHEST-RATED YEAR EVER

Channel Delivers Highest-Ever Quarterly and Monthly Performances

Original Programming Leads Network to Year-Long Ratings Zenith

Channel Ranks #1 in Length of Tune

At Year End Programmer Seen in 71 Million Homes

Hallmark Channel ended 2005 with its best ratings scorecard ever. The network achieved its highest-ever-rated first, second, third and fourth quarters as well as each month�s best-ever performance throughout 2005. The network consistently ranked among the Top 10 ad-supported cable networks in both Prime Time and Total Day household and demo ratings and delivery.

�This remarkable ratings performance is the result of the channel�s ongoing original programming appropriate for audiences of all ages,� said David Kenin, Executive Vice President, Programming, Hallmark Channel. �As the number one programmer of original movies, the network has set itself apart from other content providers placing it in a leadership position as we move into the next era of television history.�

In 2005, Hallmark Channel ranked among the Top 10 ad-supported cable networks in several key areas. Following are year-to-year highlights of the network�s record performance and growth:

� 0.7 Total Day HH rating ranks network #9 among all ad-supported cable

� Total Day HH ratings up +34%, ranking #7 in growth

� Total Day A18-49 delivery soared +36%, ranking #5 in growth

� Total Day A25-54 delivery improved +28%, ranking #7 in growth

� Prime Time HH ratings jumped +34%, ranking #9 in growth

� Prime Time A18-49 delivery rose +28%, ranking #9 in growth

Hallmark Channel has set the standard for original programming, including the Mystery Movie franchises, which include �Mystery Woman,� starring Kellie Martin, �Jane Doe,� starring Lea Thompson, �McBride,� starring John Larroquette, and the recently launched �Murder 101,� starring Dick Van Dyke. The network also airs a range of Original movies characterized by cinematic excellence and strong stories that are relevant to viewers.

A cornerstone to Hallmark Channel�s schedule is its annual line-up of original holiday movies. This year�s holiday premiere, �Meet the Santas,� starring Steve Guttenberg, became the highest-rated telecast ever in the channel�s history and the highest-rated ad-supported cable movie for the week of 12/12-12/18/05 (3.6 HH rating, 12/17/05).

Hallmark Channel�s continuous Original movie offerings throughout the year have led the network to this record ratings performance. Rounding out the channel�s top five highest-rated Original movie premieres in 2005 are:

� �Loves Long Journey,� also a Hallmark Channel Original holiday movie (3.0 HH rating 12/3/05)

� �Out of the Woods� (2.6 HH rating, 4/2/05)

� �Thicker Than Water� (2.3 HH rating, 3/12/05)

� �The Reading Room� (2.2 HH rating, 11/26/05)

In 2005, Hallmark Channel was the first network in the United States to air a biopic of Pope John Paul II with the critically acclaimed, �A Man Who Became Pope.� The channel also schedules popular acquisitions including: �M*A*S*H,� �Little House on the Prairie,� �The Waltons,� �Matlock,� �Walker, Texas Ranger,� �Diagnosis Murder� and �JAG.�

Hallmark Channel boasts an unparalleled length of tune (LOT). In 2005, the network ranked #1, among all cable networks, in households (27.3 minutes per hour), A25-54 (25.2 minutes) and W25-54 (26.6 minutes). The network ranked #2, among all broadcast and cable networks, in A25-54 LOT (25.2 minutes). In addition, nine of the top 10 original cable movies, for LOT among P2+ in 2005, were Hallmark Channel Original movies. (Source: Nielsen NPower; monthly LOT report)

Hallmark Channel continues to be the fastest-growing cable network since its launch in August 2001, adding nearly 48 million full-time subscribers in its four-plus year history. The channel reached the 70 million subscriber benchmark in September and at the close of 2005 was seen in 71 million homes across the country, adding 6.1 million subscribers year-to-year. This ranks the channel as the #3 network with the largest subscriber increase year-to-year (Dec �04-Dec �05).

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of over 71 million subscribers. The program service is distributed through more than 5,200 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

Source: Nielsen Media Research





  [january 2006]  
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· DIAGNOSIS MURDER (CBS)
· JAG (CBS)
· JANE DOE (HALLMARK)
· KAROL: A MAN WHO BECAME POPE (HALLMARK)
· LOVE'S LONG JOURNEY (HALLMARK)
· MCBRIDE (HALLMARK)
· MEET THE SANTAS (HALLMARK)
· MURDER 101 (HALLMARK)
· MYSTERY WOMAN (HALLMARK)
· OUT OF THE WOODS (HALLMARK)
· READING ROOM, THE (HALLMARK)
· THICKER THAN WATER (HALLMARK)
· WALKER, TEXAS RANGER (CBS)





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