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[01/10/06 - 12:00 AM]
UPN Tops the WB for Yet Another Week in Adults 18-34, Adults 18-49, Women 18-34, Women 18-49 and Viewers

[via press release from UPN]

UPN TOPS THE WB FOR YET ANOTHER WEEK IN ADULTS 18-34, ADULTS 18-49, WOMEN 18-34, WOMEN 18-49 AND VIEWERS

This Marks the 9th Week This Season UPN Has Beaten the WB in Adults and Women 18-34

UPN Continues to Outperform the WB for the Season in Adults 18-34, Adults 18-49, Women 18-34 and Viewers

This Season, UPN Scores More Year-To-Year Gains Than Any Other Network in Adults and Women 18-34

� THIS WEEK, UPN ONCE AGAIN TOPPED THE WB IN ALL KEY DEMOS, INCLUDING ADULTS 18-34 (1.2/3), ADULTS 18-49 (1.2/3), WOMEN 18-34 (1.4/4), WOMEN 18-49 (1.3/3) AND VIEWERS (2.9MIL).

� UPN HAS NOW BEATEN THE WB FOR 9 WEEKS THIS SEASON IN ADULTS 18-34 AND WOMEN 18-34.

� SEASON TO DATE, UPN CONTINUES TO OUTPACE THE WB IN THE KEY DEMOS THAT BOTH NETWORKS TARGET, ADULTS 18-34 (1.6/5) AND WOMEN 18-34 (2.0/6), AS WELL AS ADULTS 18-49 (1.4/4), VIEWERS (3.5MIL) AND ALL MEN DEMOS.

� UPN IS ALSO THE NETWORK WITH THE LARGEST GAINS THIS SEASON IN ITS TARGET DEMOS, POSTING MORE YEAR-TO-YEAR GROWTH THAN ANY OTHER NETWORK IN ADULTS 18-34 (14%, 1.6/5) AND WOMEN 18-34 (5%, 2.0/6).

Source: NTI (preliminary), week ending 1/8/2006 or as dated.

Season-to-Date (9/19/05-1/8/06 v. 9/20/04-1/9/05)

% change based on rating unless otherwise noted.





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