or


[01/31/06 - 12:00 AM]
Quick Take for Monday, January 30, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Monday, January 30, 2006 (Based on Fast Affiliate Ratings)

Growing its Overall Audience on the Evening for the Third Straight Week, ABC is No. 1 on Monday in Adults 18-34 and Women 18-34 for the Second Week in a Row

ABC�s �Wife Swap� Ranks No. 1 in its Time Period for the Second Consecutive Week In Adults 18-49, Beating its Closest Competition During the 8 O�clock Hour by 15%

ABC�s Broadcast of �In Style: Celebrity Weddings� Attracts the Annual Special�s Largest Audience in 4 Years and its Highest Adult 18-49 Rating Ever

Drawing its Biggest Audience Yet, ABC�s �The Bachelor: Paris� Delivers the No. 1 Position in its Hour for the Second Straight Week in Adults 18-34 and Women 18-34

Monday Night (8:00-11:00 p.m.)

For the second straight week, ABC ranked No. 1 Monday night among Adults 18-34 (3.5/10-tie) and Women 18-34 (5.0/12).

� For the third week in a row, ABC saw its Monday night audience grow (8.8 million vs. 8.7 million). The Net retained all of its Adult 18-49 audience week to week (3.8/9).

�Wife Swap� (8:00-9:00 p.m.)

For the third time in its four post-�MNF� telecasts, ABC�s �Wife Swap� ranked No. 1 in its time period among Adults 18-49 (3.8/10) and Adults 18-34 (3.2/9). �Wife Swap� defeated its closest competition in the hour by 15% in Adults 18-49 (3.8/10 vs. 3.3/8 � CBS and Fox tied).

�In Style: Celebrity Weddings� (9:00 -10:00 p.m.)

ABC�s telecast of �In Style: Celebrity Weddings� delivered the No. 1 position during the 9 o�clock hour among Women 18-49 (5.7/12-tie) and Women 18-34 (5.0/12).

� Compared to the prior year�s broadcast (1/27/05), ABC�s telecast of �In Style: Celebrity Weddings� grew by 10% in Total Viewers (8.7 million vs. 7.9 million) and by 42% in Adults 18-49 (3.7/8 vs. 2.6/7). In fact it was the most-watched airing of �In Style: Celebrity Weddings� in 4 years (since 2002) and the highest-rated telecast ever among Adults 18-49 � the special began airing in 2001. It is the third time the program has aired on ABC. Prior to that, it aired for three years on NBC.

�The Bachelor: Paris� (10:00 -11:00 p.m.)

ABC�s �The Bachelor: Paris� held the No. 1 position at 10 o�clock for second week in a row among Adults 18-34 (4.1/11-tie) and Women 18-34 (5.8/15). Also for the second consecutive week, �The Bachelor� stood as the No. 1 television show on Monday among Women 18-34.

� �The Bachelor: Paris� attracted its largest audience yet (8.5 million).

Source: NTI (Fast Affiliate Ratings, Live+SD), 1/30/06.





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· BACHELOR, THE (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)
· WIFE SWAP (ABC)





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