TNT and TBS�s Simulcast of the 12th Annual Screen Actors Guild Awards� Delivers 5.4 Million Viewers, Scores Significant Gains over Last Year
January 31, 2006
TNT and TBS joined forces to simulcast the live, Sunday, Jan. 29, presentation of the 12th Annual Screen Actors Guild Awards�, scoring a triumph with more than 5.4 million viewers watching, according to preliminary data from Nielsen Media Research. The show, which also delivered more than 4.1 million households, 1,1 million adults 18-34, 2.6 million targeted adults 18-49 and 2.8 million targeted adults 25-54, had its highest ever performance since coming to Turner Broadcasting in 1998 and posted significant growth among targeted demos, viewers and households.
"Simulcasting the SAG Awards� allowed us to leverage the brands of both networks to target drama fans and comedy lovers," said Steve Koonin, executive vice president and chief operating officer for TNT and TBS. "We are proud that our networks were able to provide such a strong platform for the star-studded ceremony."
Individually for the 8 p.m. live premiere, TNT delivered 475,000 adults 18-34; 1,402,000 adults 18-49; 1,608,000 adults 25-54; 3,046,000 persons 2+; and 2,279,000 households. TBS delivered 642,000 adults 18-34; 1,268,000 adults 18-49; 1,225,000 adults 25-54; 2,389,000 persons 2+; and 1,917,000 households.
Screen Actors Guild (SAG) is the nation�s largest labor union representing working actors. Established in 1933, SAG has a rich history in the American labor movement, from standing up to studios to break long-term engagement contracts in the 1940s to fighting for artists� rights amid the digital revolution sweeping the entertainment industry in the 21st century. With 20 branches nationwide, SAG represents nearly 120,000 working actors in film, television, industrials, commercials and music videos. The Guild exists to enhance actors� working conditions, compensation and benefits and to be a powerful, unified voice on behalf of artists� rights. Headquartered in Los Angeles, SAG is a proud affiliate of the AFL-CIO. Additional SAG information is available online at www.sag.org.
The 12th Annual Screen Actors Guild Awards? is a presentation of Jeff Margolis Productions in association with Screen Actors Guild. Jeff Margolis is executive producer and Kathy Connell is producer. SAG Awards� information may be found at www.sagawards.org.
Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and series, including the detective drama series The Closer, starring Golden Globe� and Screen Actors Guild Awards? nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and next year�s eagerly anticipated anthology series Nightmares & Dreamscapes: From the Stories of Stephen King. TNT is also home to powerful one-hour dramas, such as Law & Order, Without a Trace, Alias, Las Vegas, Cold Case, ER, NYPD Blue, Charmed, Judging Amy and Angel; broadcast premiere movies; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.
TBS is television�s "very funny" network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; original comedy series and specials; blockbuster movies; and hosted movie showcases.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.
Weekly Ratings Period: 1/23/06-1/29/06
Source: Turner Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen. The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, ADSM, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC, TSOU, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 110,200,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems. (Data for Sunday 3 a.m.-6 a.m. not yet available.)