[02/13/06 - 12:00 AM]
Fast Facts for Sunday, February 12, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Fast Facts for Sunday, February 12, 2006 (Based on Fast Affiliate Ratings)

ABC Takes Ratings Gold as the First Net to Beat the Olympics in Adults 18-49, While Drawing its Largest Non-Sports Sunday Night Audience This Season

ABC Claims the Top 2 TV Programs on Sunday in Total Viewers and Adults 18-49, as �Grey�s Anatomy� and �Desperate Housewives Top NBC�s Winter Olympics Telecast

ABC�s �Extreme Makeover: Home Edition� is No. 1 at 8pm in Young Women and Kids

Beating the Olympics Across the Key Adult Demos, ABC�s �Desperate Housewives� Delivers Increases in Viewers and Young Adults Over the Same Night Last February

Posting its Second-Highest-Ever Numbers, Behind Only Last Week�s Post-�Super Bowl� Telecast, �Grey�s Anatomy� Outdraws the Olympics by Over 2 Million Viewers And Marks ABC�s Top Numbers in the Hour with Regular Programming Since 1997

Sunday Primetime (7:00-11:00 p.m.)

ABC won Sunday night among Adults 18-49, beating NBC�s Winter Olympic coverage during primetime by 7% in the key Adult 18-49 sales demographic (7.7/18 vs. 7.2/16). In doing so, ABC became the first network to beat the 2006 Winter Olympics and, beyond that, the first network to top a Sunday night against the Winter Olympics in 12 years � since 2/6/94.

� ABC marked its most-watched (18.7 million) non-sports Sunday of the season � the Net�s second-largest audience on the evening this season, behind only the previous week with the �Super Bowl XL.�

� ABC aired the Top 2 TV programs on Sunday among Total Viewers and Adults 18-49, with �Grey�s Anatomy� and �Desperate Housewives,� respectively.

� Despite the Olympic competition this year, ABC was up from the same Sunday last February by 3.0 million viewers and by 20% in Adults 18-49 (15.7 million & 6.4/15 on 2/13/05).

�Extreme Makeover: Home Edition� (7:00-8:00 p.m.)

Opposite the opening hour of NBC�s Olympic coverage, ABC�s special 7:00 p.m. edition of �Extreme Makeover: Home Edition� was the top non-sports program in its hour among Adults 18-49.

� Among Adults 18-49 (3.8/10) and Adults 18-34 (3.1/10), the �Home Edition� special put up ABC�s strongest non-sports number in the hour in 3 months � since 11/6/05.

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

ABC�s �Extreme Makeover: Home Edition� placed a competitive second from 8:00-9:00 p.m. among Total Viewers (15.9 million) and Adults 18-49 (6.1/14) to the Olympics, while ranking No. 1 in the hour among Women 18-49 (7.6/16-tie), Women 18-34 (6.6/16) and Kids 2-11 (4.1/12).

�Desperate Housewives� (9:00-10:00 p.m.)

On its first original telecast in 3 weeks, ABC�s �Desperate Housewives� returned a strong No. 1 during Sunday�s 9 o�clock hour, ahead of the Olympics, across the key adult demographics: AD18-34 (8.4/20), AD18-49 (9.9/20) and AD25-54 (11.1/21). In Adults 18-49 (9.9/20 vs. 8.4/17), �Desperate Housewives� outpaced the Olympics in its time period by 18%.

� Despite the increased competition from NBC this year, �Desperate Housewives� was up from its performance on the same night last February in Total Viewers (23.2 million vs. 22.3 million) and Adults 18-49 (9.9/20 vs. 9.7/21).

�Grey�s Anatomy� (10:00-11:00 p.m.)

Fresh off its record setting post-�Super Bowl� telecast a week earlier, ABC�s �Grey�s Anatomy� built substantially on its lead-in to deliver a dominant victory during the 10 o�clock hour in viewers and young adults. In its time period, �Grey�s� outdrew NBC�s Olympic coverage by more than 4 million viewers (25.3 million vs. 21.2 million) and beat the combined deliveries of NBC and CBS in the time period by 24% in Adults 18-49 (11.2/25 vs. 9.0/20 � CBS and NBC together).

� �Grey�s Anatomy� produced the series� second-strongest numbers ever, trailing only its post-�Super Bowl� telecast a week earlier. In addition, the hot series generated ABC�s largest audience and top Adult 18-49 rating in the time period with regular programming in more than 8 years � since 11/2/97, with �Oprah Winfrey Presents: Before Women Had Wings� on the �ABC Sunday Night Movie.�

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD) 2/12/06.

  [february 2006]  


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