[03/14/06 - 12:00 AM]
Yeah Boyeeeeee! VH1's "Flavor of Love" Soars as the #1 Rated Telecast Among All Basic Cable Programs This Past Sunday Night and for the Week

[via press release from VH1]

Yeah Boyeeeeee! VH1�s "Flavor Of Love" Soars As The #1 Rated Telecast Among All Basic Cable Programs This Past Sunday Night And For The Week

Flavor Flav�s Final Decision Attracts Nearly 6 Million Total Viewers

�Flavor of Love� Series Finale Now Ranks as VH1�s Highest Rated Show Ever

NEW YORK, March 14, 2006 � America can�t get enough of Flavor Flav! The �Flavor of Love� series finale was the #1 rated telecast in the 18-49 demo out of all basic cable television networks for the week of March 6-12. The episode was also the #2 most watched telecast out of all cable programs for the week only behind the season premiere of HBO�s �The Sopranos.�

For year-to-date among ad supported cable television, the �Flavor of Love� finale is the highest rated non-sports telecast among viewers 18-49.

The 90-minute �Flavor of Love� finale became the #1 show in VH1�s history, scoring a 3.5 rating in the key 18-49 demo and averaging 5,884,000 total (P2+) viewers and 3,672,000 P18-49 viewers. In terms of overall viewers across the entire television landscape, �Flavor of Love� ranked behind only ABC�s �Grey�s Anatomy� and NBC�s �Crossing Jordan� in the Sunday night 10:00 PM time period.

Across its ten premieres, �Flavor of Love� averaged an unprecedented 1.6 rating in the 18-49 demo, making it the highest rated VH1 series premiere average ever. Three of the �Flavor of Love� premieres reside in VH1�s Top Ten-rated commercial telecasts of all time, taking the #1, #3, and #6 spots.

In �Flavor of Love,� 20 single women from all walks of life, selected for their expressed love for Flav, moved into a �phat crib� in Los Angeles and vied for his affection. With help and advice from Big Rick, Flav�s gigantic body-guard and chauffeur, Flavor Flav dated all of the women, weeded out the ones who are only after his fame and fortune�and in the end chose his one true love. �Flavor of Love� is a production of Mindless Entertainment and 51 Pictures. Executive producers are Mark Cronin, Cris Abrego and Ben Samek. Executive producers for VH1 are Jeff Olde and Jill Holmes.

The �Celebreality� phenomenon continues on VH1 this Sunday, March 19 beginning at 9:00 PM with the premieres of �The Surreal Life,� also a production of Mindless Entertainment and 51 Pictures, and �Hogan Knows Best.�

The sixth season of VH1�s �The Surreal Life� features STEVE HARWELL of Smashmouth; SHERMAN HEMSLEY aka George Jefferson; the original video vixen, TAWNY KITAEN; C.C. DEVILLE from Poison; Playboy TV�s covergirl, ANDREA LOWELL, and ALEXIS ARQUETTE. Special guest star FLORENCE HENDERSON joins the show as the cast�s full time and on-call advisor.

Then get ready to rumble as VH1 brings back Hulk-mania when �Hogan Knows Best� returns for a second season. The Hulk might be immune to pain when he's in the ring, but there is one pain that even Hulk cannot escape -- growing pains! As daughter Brooke, 17, continues to pursue her dream of pop stardom, and son Nick, 15, straddles the fence from boyhood to manhood, Hulk and his wife Linda continue to flex their parenting muscles as they get body-slammed in the art of raising teens.

And on Sunday, April 2, VH1 premieres its first scripted comedy series �so noTORIous,� starring Tori Spelling.

Learn more about these and all other VH1 programs at http://www.vh1.com.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in over 88 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno and VH1 Country. Connect with VH1 at http://www.VH1.com.

* All data from Nielsen Media Research

  [march 2006]  


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