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Quick Take for Monday, March 20, 2006 - Based on Fast Affiliate Ratings
ABC's New Monday Lineup Grows by 2.6 Million Viewers and by 46% in Adults 18-49 Over the Same Night Last Year
ABC's Repeat "Wife Swap" Places Second in Key Women Demographics
ABC's "Supernanny" Produces Series-High Delivery with Adults 18-34 and Season-High Performances in Total Viewers and Adults 18-49
ABC's "Miracle Workers" Beats NBC's "Medium" in Adults 18-34 and Adults 18-49
Monday Night (8:00-11:00 p.m.)
ABC's new Monday night lineup won the night among Women 18-34 (4.5/11). It was the fourth consecutive week that ABC led the night among Women 18-34, its 8th occasion in the past 9 weeks.
* The Network's Monday lineup continued to produce increased returns over last year. ABC was up from the same night last year (3/21/05) by 2.6 million viewers (8.9 million vs. 6.3 million) and by 46% in Adults 18-49 (3.5/9 vs. 2.4/6).
"Wife Swap" (8:00-9:00 p.m.)
In the opening hour of the night, a repeat of ABC's "Wife Swap" took second place in its time period among Women 18-49 (4.3/10) and Women 25-54 (4.9/11).
* "Wife Swap" grew by 10% in viewers (8.0 million to. 8.8 million) and by 19% Adults 18-49 (3.1/8 vs. 3.7/9) from its first half-hour to its second half-hour.
"Supernanny" (9:00-10:00 p.m.)
ABC's "Supernanny" won its hour with a series-best delivery among Adults 18-34 (4.8/12). In addition, the unscripted series turned in a season-high performance in Total Viewers (10.9 million) and Adults 18-49 (4.4/10). "Supernanny" also took first place in the hour among Women 18-34 (6.4/15) and Kids 2-11 (2.6/9).
"Miracle Workers" (10:00-11:00 p.m.)
ABC's "Miracle Workers" finished second it its hour, beating NBC's "Medium" by 8% among Adults 18-49 (2.8/7 vs. 2.6/7) and by 63% among Adults 18-34 (2.6/8 vs. 1.6/5).
Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 3/20/06.
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