or


[03/24/06 - 12:00 AM]
Quick Take for Thursday, March 23, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Thursday, March 23, 2006 (Based on Fast Affiliate Ratings)

ABC Continues to See Improved Results on Thursday, with Another Competitive Finish and Big Gains Over the Same Night a Year Ago

The Series Debut of �Extreme Makeover: Home Edition � After the Storm� at 8pm Takes Second in Viewers and Young Adults and Wins Among Women and Kids

ABC�s �American Inventor� Moves ABC Up into First Place at 9pm in Adults 18-49, Boosting the Network�s Averages by 8 Million Viewers and by 162% in Adults 18-49

ABC News� �Primetime� Posts its Highest Adult 18-49 Rating Since November 2003

Thursday Night (8:00-11:00 p.m.)

ABC continued to see improved results on Thursday night with another competitive finish and big gains over a year ago. ABC delivered a strong second place in Total Viewers (11.5 million) and Adults 18-49 (4.4/12) and ranked No. 1 on the evening among Teens 12-17 (2.6/8) and Kids 2-11 (1.8/7).

� Compared to the same night a year ago, ABC primetime delivery jumped by 5 million viewers and by 110% in Adults 18-49 (3/25/05 = 6.5 million viewers and 2.1/6 in Adults 18-49).

�Extreme Makeover: Home Edition � After the Storm� (8:00-9:00 p.m.)

The series debut of �Extreme Makeover: Home Edition � After the Storm� took second place during the 8 o�clock hour in Total Viewers (10.7 million) and Adults 18-49 (3.6/10), while winning the time period across the women demographics (W18-34 � 3.7/11, W18-49 � 4.7/13 and W25-54 � 5.5/14) and among Kids 2-11 (2.0/6).

� Versus ABC�s delivery in the hour on the same night last year, �EM: HE � After the Storm� boosted the Network�s results by 4.1 million viewers and by 71% in Adults 18-49 (3/25/05 = 6.6 million & 2.1/6).

�American Inventor� (9:00-10:00 p.m.)

At 9:00 p.m., �American Inventor� moved ABC up into the No. 1 position in the hour in Adults 18-49 (5.1/13). The broad appealing ABC unscripted series also won its time slot in each of the women demographics (W18-34 � 4.9/13, W18-49 � 6.0/15 and W25-54 � 6.8/15), among Teens 12-17 (3.6/10) and Kids 2-11 (2.2/8). In fact it was the No. 1 TV broadcast of the evening with teens and kids. �American Inventor� saw its audience grow by 2.5 million viewers (11.7 million to 14.2 million) and by 30% in Adults 18-49 (4.4/11 to 5.7/14).

� Despite facing stronger numbers from CBS� NCAA basketball tournament coverage this week, �American Inventor� was up from its debut telecast the prior week among Women 18-34 and Teen 12-17.

� On average in its first two telecasts, �American Inventor� has improved the 9 o�clock hour for ABC by 8 million viewers (13.9 million vs. 5.9 million) and by 162% in Adults 18-49 (5.5/14 vs. 2.1/5), as compared the Net�s performance on the same nights last year.

�Primetime� (10:00-11:00 p.m.)

Once again capitalizing on its lead-in, ABC News� �Primetime� took second place to NBC�s �ER� during the 10 o�clock hour among Total Viewers (10.9 million) and Adults 18-49 (4.5/12). The program featured hidden camera reports by John Qui�ones looking at how people react when faced with different ethical dilemmas and also how they react when confronted by racist comments from a driver during taxi cab rides.

� �Primetime� posted its highest Adult 18-49 in well over 2 years � since 11/13/03. Also among young adults it is the top-rated newsmagazine telecast on television in 2-1/2 months � since 1/8/06. It was the second-most-watched installment of �Primetime� in 2 years � since 3/18/04.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 3/23/06

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.] March 24, 2006

Quick Take for Thursday, March 23, 2006 � Final Ratings

ABC Continues to See Improved Results on Thursday, with Another Competitive Finish and Big Gains Over the Same Night a Year Ago

The Series Debut of �Extreme Makeover: Home Edition � After the Storm� at 8pm Takes Second in Viewers and Young Adults and Wins Among Women and Kids

ABC�s �American Inventor� Moves ABC Up into First Place at 9pm in Adults 18-49, Boosting the Network�s Averages by 8 Million Viewers and by 162% in Adults 18-49

ABC News� �Primetime� Posts its Highest Adult 18-49 Rating Since November 2003

Thursday Night (8:00-11:00 p.m.)

ABC continued to see improved results on Thursday night with another competitive finish and big gains over a year ago. ABC delivered a strong second place in Total Viewers (11.5 million) and Adults 18-49 (4.4/12) and ranked No. 1 on the evening among Teens 12-17 (2.6/8) and Kids 2-11 (1.8/7).

� Compared to the same night a year ago, ABC primetime delivery jumped by 5 million viewers and by 110% in Adults 18-49 (3/24/05 = 6.5 million viewers and 2.1/6 in Adults 18-49).

�Extreme Makeover: Home Edition � After the Storm� (8:00-9:00 p.m.)

The series debut of �Extreme Makeover: Home Edition � After the Storm� took second place during the 8 o�clock hour in Total Viewers (10.7 million) and Adults 18-49 (3.6/10), while winning the time period across the women demographics (W18-34 � 3.8/11, W18-49 � 4.7/13 and W25-54 � 5.5/14).

� Versus ABC�s delivery in the hour on the same night last year, �EM: HE � After the Storm� boosted the Network�s results by 4.1 million viewers and by 71% in Adults 18-49 (3/24/05 = 6.6 million & 2.1/6).

�American Inventor� (9:00-10:01 p.m.)

At 9:00 p.m., �American Inventor� moved ABC up into the No. 1 position in the hour in Adults 18-49 (5.1/13). The broad appealing ABC unscripted series also won its time slot in each of the women demographics (W18-34 � 4.9/13, W18-49 � 6.0/15 and W25-54 � 6.8/15), among Teens 12-17 (3.6/10) and Kids 2-11 (2.3/8). In fact it was the No. 1 TV broadcast of the evening with teens and kids. �American Inventor� saw its audience grow by 2.4 million viewers (11.8 million to 14.2 million) and by 30% in Adults 18-49 (4.4/11 to 5.7/14).

� Despite facing stronger numbers from CBS� NCAA basketball tournament coverage this week, �American Inventor� was up from its debut telecast the prior week among Women 18-34 and Teen 12-17.

� On average in its first two telecasts, �American Inventor� has improved the 9 o�clock hour for ABC by 8 million viewers (13.9 million vs. 5.9 million) and by 162% in Adults 18-49 (5.5/14 vs. 2.1/5), as compared the Net�s performance on the same nights last year.

�Primetime� (10:01-11:00 p.m.)

Once again capitalizing on its lead-in, ABC News� �Primetime� took second place to NBC�s �ER� during the 10 o�clock hour among Total Viewers (10.9 million) and Adults 18-49 (4.5/12). The program featured hidden camera reports by John Qui�ones looking at how people react when faced with different ethical dilemmas and also how they react when confronted by racist comments from a driver during taxi cab rides.

� �Primetime� posted its highest Adult 18-49 in well over 2 years � since 11/13/03. Also among young adults it is the top-rated newsmagazine telecast on television in 2-1/2 months � since 1/8/06. It was the second-most-watched installment of �Primetime� in 2 years � since 3/18/04.

Source: Nielsen Media Research (Preliminary, Live+SD), 3/23/06





  [march 2006]  
S
M
T
W
T
F
S
   


· AMERICAN INVENTOR (ABC)
· ER (NBC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· PRIMETIME (ABC)





most recent ratings | view all posts
[01/22/17 - 08:27 AM]
Saturday's Broadcast Ratings: NBA Tips Off ABC Victory in Demos
The Alphabet leads the night in adults 18-49 while CBS is the most-watched network.

[01/22/17 - 08:24 AM]
"NBA Saturday Primetime on ABC": Season Two Debut Is Highest-Rated Non-Christmas NBA Game of the Season Across ABC and ESPN
ESPN spins the numbers for Saturday, January 21.

[01/22/17 - 08:17 AM]
"Saturday Night Live," with Host Aziz Ansari and Musical Guest Big Sean, Scores the Show's Top Overnights Since Nov. 12
NBC spins the numbers for Saturday, January 21.

[01/21/17 - 08:34 AM]
ABC Is #1 on Friday for the 3rd Straight Week with "Last Man Standing" as the Top-Rated Show
ABC spins the numbers for Friday, January 20.

[01/21/17 - 08:24 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Honors with ABC
"Blue Bloods" leads the night in total viewers while "Last Man Standing" takes the crown among adults 18-49.

[01/21/17 - 08:20 AM]
"Grimm" Maintains 100% Week to Week in 18-49 and 99.7% in Total Viewers
NBC spins the numbers for Friday, January 20.

[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 10:42 AM]
Discovery's New Survival Series "The Wheel" Delivers Cable's Best Friday Launch Since 2015
Discovery further spins the numbers for Friday, January 13.

[01/19/17 - 08:51 AM]
Wednesday's Broadcast Ratings: "Speechless" Tops Tight Demo Race for ABC
ABC, CBS, FOX and NBC all finish within a tenth of each other among adults 18-49.

[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 08:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Continues Its Reign for NBC
The Peacock takes home top honors among adults 18-49.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.