or


[03/24/06 - 12:00 AM]
Quick Take for Thursday, March 23, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Thursday, March 23, 2006 (Based on Fast Affiliate Ratings)

ABC Continues to See Improved Results on Thursday, with Another Competitive Finish and Big Gains Over the Same Night a Year Ago

The Series Debut of �Extreme Makeover: Home Edition � After the Storm� at 8pm Takes Second in Viewers and Young Adults and Wins Among Women and Kids

ABC�s �American Inventor� Moves ABC Up into First Place at 9pm in Adults 18-49, Boosting the Network�s Averages by 8 Million Viewers and by 162% in Adults 18-49

ABC News� �Primetime� Posts its Highest Adult 18-49 Rating Since November 2003

Thursday Night (8:00-11:00 p.m.)

ABC continued to see improved results on Thursday night with another competitive finish and big gains over a year ago. ABC delivered a strong second place in Total Viewers (11.5 million) and Adults 18-49 (4.4/12) and ranked No. 1 on the evening among Teens 12-17 (2.6/8) and Kids 2-11 (1.8/7).

� Compared to the same night a year ago, ABC primetime delivery jumped by 5 million viewers and by 110% in Adults 18-49 (3/25/05 = 6.5 million viewers and 2.1/6 in Adults 18-49).

�Extreme Makeover: Home Edition � After the Storm� (8:00-9:00 p.m.)

The series debut of �Extreme Makeover: Home Edition � After the Storm� took second place during the 8 o�clock hour in Total Viewers (10.7 million) and Adults 18-49 (3.6/10), while winning the time period across the women demographics (W18-34 � 3.7/11, W18-49 � 4.7/13 and W25-54 � 5.5/14) and among Kids 2-11 (2.0/6).

� Versus ABC�s delivery in the hour on the same night last year, �EM: HE � After the Storm� boosted the Network�s results by 4.1 million viewers and by 71% in Adults 18-49 (3/25/05 = 6.6 million & 2.1/6).

�American Inventor� (9:00-10:00 p.m.)

At 9:00 p.m., �American Inventor� moved ABC up into the No. 1 position in the hour in Adults 18-49 (5.1/13). The broad appealing ABC unscripted series also won its time slot in each of the women demographics (W18-34 � 4.9/13, W18-49 � 6.0/15 and W25-54 � 6.8/15), among Teens 12-17 (3.6/10) and Kids 2-11 (2.2/8). In fact it was the No. 1 TV broadcast of the evening with teens and kids. �American Inventor� saw its audience grow by 2.5 million viewers (11.7 million to 14.2 million) and by 30% in Adults 18-49 (4.4/11 to 5.7/14).

� Despite facing stronger numbers from CBS� NCAA basketball tournament coverage this week, �American Inventor� was up from its debut telecast the prior week among Women 18-34 and Teen 12-17.

� On average in its first two telecasts, �American Inventor� has improved the 9 o�clock hour for ABC by 8 million viewers (13.9 million vs. 5.9 million) and by 162% in Adults 18-49 (5.5/14 vs. 2.1/5), as compared the Net�s performance on the same nights last year.

�Primetime� (10:00-11:00 p.m.)

Once again capitalizing on its lead-in, ABC News� �Primetime� took second place to NBC�s �ER� during the 10 o�clock hour among Total Viewers (10.9 million) and Adults 18-49 (4.5/12). The program featured hidden camera reports by John Qui�ones looking at how people react when faced with different ethical dilemmas and also how they react when confronted by racist comments from a driver during taxi cab rides.

� �Primetime� posted its highest Adult 18-49 in well over 2 years � since 11/13/03. Also among young adults it is the top-rated newsmagazine telecast on television in 2-1/2 months � since 1/8/06. It was the second-most-watched installment of �Primetime� in 2 years � since 3/18/04.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 3/23/06

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.] March 24, 2006

Quick Take for Thursday, March 23, 2006 � Final Ratings

ABC Continues to See Improved Results on Thursday, with Another Competitive Finish and Big Gains Over the Same Night a Year Ago

The Series Debut of �Extreme Makeover: Home Edition � After the Storm� at 8pm Takes Second in Viewers and Young Adults and Wins Among Women and Kids

ABC�s �American Inventor� Moves ABC Up into First Place at 9pm in Adults 18-49, Boosting the Network�s Averages by 8 Million Viewers and by 162% in Adults 18-49

ABC News� �Primetime� Posts its Highest Adult 18-49 Rating Since November 2003

Thursday Night (8:00-11:00 p.m.)

ABC continued to see improved results on Thursday night with another competitive finish and big gains over a year ago. ABC delivered a strong second place in Total Viewers (11.5 million) and Adults 18-49 (4.4/12) and ranked No. 1 on the evening among Teens 12-17 (2.6/8) and Kids 2-11 (1.8/7).

� Compared to the same night a year ago, ABC primetime delivery jumped by 5 million viewers and by 110% in Adults 18-49 (3/24/05 = 6.5 million viewers and 2.1/6 in Adults 18-49).

�Extreme Makeover: Home Edition � After the Storm� (8:00-9:00 p.m.)

The series debut of �Extreme Makeover: Home Edition � After the Storm� took second place during the 8 o�clock hour in Total Viewers (10.7 million) and Adults 18-49 (3.6/10), while winning the time period across the women demographics (W18-34 � 3.8/11, W18-49 � 4.7/13 and W25-54 � 5.5/14).

� Versus ABC�s delivery in the hour on the same night last year, �EM: HE � After the Storm� boosted the Network�s results by 4.1 million viewers and by 71% in Adults 18-49 (3/24/05 = 6.6 million & 2.1/6).

�American Inventor� (9:00-10:01 p.m.)

At 9:00 p.m., �American Inventor� moved ABC up into the No. 1 position in the hour in Adults 18-49 (5.1/13). The broad appealing ABC unscripted series also won its time slot in each of the women demographics (W18-34 � 4.9/13, W18-49 � 6.0/15 and W25-54 � 6.8/15), among Teens 12-17 (3.6/10) and Kids 2-11 (2.3/8). In fact it was the No. 1 TV broadcast of the evening with teens and kids. �American Inventor� saw its audience grow by 2.4 million viewers (11.8 million to 14.2 million) and by 30% in Adults 18-49 (4.4/11 to 5.7/14).

� Despite facing stronger numbers from CBS� NCAA basketball tournament coverage this week, �American Inventor� was up from its debut telecast the prior week among Women 18-34 and Teen 12-17.

� On average in its first two telecasts, �American Inventor� has improved the 9 o�clock hour for ABC by 8 million viewers (13.9 million vs. 5.9 million) and by 162% in Adults 18-49 (5.5/14 vs. 2.1/5), as compared the Net�s performance on the same nights last year.

�Primetime� (10:01-11:00 p.m.)

Once again capitalizing on its lead-in, ABC News� �Primetime� took second place to NBC�s �ER� during the 10 o�clock hour among Total Viewers (10.9 million) and Adults 18-49 (4.5/12). The program featured hidden camera reports by John Qui�ones looking at how people react when faced with different ethical dilemmas and also how they react when confronted by racist comments from a driver during taxi cab rides.

� �Primetime� posted its highest Adult 18-49 in well over 2 years � since 11/13/03. Also among young adults it is the top-rated newsmagazine telecast on television in 2-1/2 months � since 1/8/06. It was the second-most-watched installment of �Primetime� in 2 years � since 3/18/04.

Source: Nielsen Media Research (Preliminary, Live+SD), 3/23/06





  [march 2006]  
S
M
T
W
T
F
S
   


· AMERICAN INVENTOR (ABC)
· ER (NBC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)





most recent ratings | view all posts
[09/21/18 - 08:27 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top All-Repeat Competition
The Eye's summer mainstay is the only original last night.

[09/20/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Got Talent" Finale Puts NBC on Top
The Peacock's summer mainstay however is down 31% among adults 18-49 from a year ago.

[09/19/18 - 03:31 PM]
"American Horror Story: Apocalypse" Bows as Most-Watched Program on Television the Night of Its Premiere
FX further spins the numbers for Wednesday, September 12.

[09/19/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Dominates Another Tuesday with "Got Talent"
The penultimate episode of this summer's edition easily wins the night in all categories.

[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.

[09/18/18 - 08:07 AM]
Monday's Broadcast Ratings: NBC's Emmy Coverage on Par with Last Year
Early results see the Peacock's telecast even with 2017 among adults 18-49.

[09/17/18 - 08:25 AM]
Sunday's Broadcast Ratings: NBC Wins with "Sunday Night Football"
The Peacock easily takes home top honors in total viewers and adults 18-49.

[09/16/18 - 08:35 AM]
Saturday's Broadcast Ratings: ABC Dominates with College Football Coverage
The Alphabet easily wins the night among total viewers and adults 18-49.

[09/16/18 - 08:00 AM]
College Football Week 3: ABC's "Saturday Night Football": Ohio State-TCU Is Highest-Rated Game of the Season on Any Network
ESPN spins the numbers for Saturday, September 15.

[09/15/18 - 08:34 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos on Low Key Night
"Dateline NBC" tops the charts in both total viewers and adults 18-49.

[09/14/18 - 01:02 PM]
"Rel" Debuts as #1 Scripted Series of Week of September 3
FOX further spins the numbers for the week of August 27-September 3.

[09/14/18 - 08:22 AM]
Thursday's Broadcast Ratings: "Big Brother" Puts CBS on Top
The Eye takes home top honors in total viewers and adults 18-49.

[09/13/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Continues Its Reign with "Got Talent"
The Peacock takes home top honors in total viewers and adults 18-49.

[09/12/18 - 09:46 AM]
"Flip or Flop" Double Digit Year-Over-Year Ratings Increase Drives HGTV Thursday Night Performance
HGTV further spins the numbers for the season to date.

[09/12/18 - 08:12 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Victory for NBC
The Peacock once again takes home top honors in total viewers and adults 18-49.