[03/28/06 - 12:00 AM]
Hallmark Channel Scores Highest-Ever-Rated Quarter and March in 2006

[via press release from The Hallmark Channel]


Original Movies Lead Network to Record Ratings Performance, Including the Premiere of �Our House� on Saturday, March 25

Hallmark Channel experienced its highest-ever-rated quarter in 1st quarter 2006 as well as its highest-ever-rated March. This record ratings performance is due in large part to the network�s ongoing original movie premieres. The most recent premiere, �Our House,� starring Doris Roberts, on Saturday, March 25, achieved a 2.6 household rating with 1.849 million homes and was viewed by more than 3.1 million unduplicated viewers P2+. �Our House� won the time period among HH and P2+ ratings and was the highest-rated ad-supported cable movie for the week of 3/20-3/26/06.

In 1st Quarter 2006, Hallmark Channel ranks among the Top 10 cable networks in HH ratings for both Total Day (0.7) and Prime Time (1.1) and among the Top 10 cable networks for key demo ratings in Total Day. Additionally, Hallmark Channel ranks #6 in P2+ Total Day ratings and #10 in P2+ Prime Time ratings. The network delivered an all-time high 530,000 homes in 1st quarter, an +11% increase year-to-year.

Hallmark Channel also ranks among the Top 10 cable networks in March 2006. The network ranks #9 in both Total Day (0.8) and Prime Time (1.2) HH ratings, #7 in P2+ Total Day ratings and #8 in P2+ Prime Time ratings. Year�to-year, Hallmark Channel increased its March Prime Time HH delivery +42%, the third largest increase of all adsupported cable networks.

Hallmark Channel debuted nine new original movies in 1st quarter 2006, which led the network to this stellar ratings performance: �Hidden Places,� starring Shirley Jones, on January 28, with a 2.9 HH rating; �Falling in Love with the Girl Next Door,� starring Patty Duke and Shelley Long, on February 4, with a 2.7 HH rating; and �Our House,� with a 2.6 HH rating. The channel also premiered six new original movies as part of its popular Mystery Movie franchises, which include �Mystery Woman,� starring Kellie Martin, �Jane Doe,� starring Leah Thompson and �McBride,� starring John Larroquette. The premiere of Hallmark Channel�s newest Mystery Movie franchise, �Murder 101,� starring Dick Van Dyke, on January 7, was the highest-ever-rated mystery movie in the network�s history with a 2.2 HH rating.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 72.5 million subscribers. The program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

  [march 2006]  


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