[03/30/06 - 12:00 AM]
Quick Take for Wednesday, March 29, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Wednesday, March 29, 2006 (Based on Fast Affiliate Ratings)

�George Lopez� and �Freddie� Build Young Adult Audience for ABC from 8-9pm, Beating CBS� Competing Comedies in the Hour by Sizeable Margins in Adults 18-49

Wednesday�s No. 1 Scripted Series, �Lost� Builds Audience Opposite �American Idol� To Win at 9:30pm, Outpacing Fox�s �Unanimous� Among Viewers and Adults 18-49

�Lost� Generates its Strongest Performance in 6 Weeks Among Adult 18-34

Earning Second Place in the 10 O�clock Hour in Viewers and Young Adults, ABC�s �The Evidence� Holds Wider Advantages Over NBC�s �Heist� on its Second Telecast

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday night among Adults 18-49 (4.1/11), defeating third-place NBC by 17% (3.5/9) and fourth-place CBS by 28% (3.2/8).

�George Lopez�/�Freddie� (8:00-9:00 p.m.)

ABC�s comedy combination of �George Lopez� and �Freddie� built Adult 18-49 audience for ABC during the 8 o�clock hour, defeating their CBS comedy competitors by wide margins. At 8:00 p.m., ABC�s �George Lopez� outpaced CBS� �Out of Practice� by 41% in Adults 18-49 (2.4/7 vs. 1.7/5). At 8:30 p.m., ABC�s �Freddie� beat out CBS� �Courting Alex� by 53% in Adults 18-49 (2.6/7 vs. 1.7/4).

�Lost� (9:00-10:00 p.m.)

Airing against Fox�s �American Idol� results show during its first half-hour, ABC�s �Lost� built sharply on its lead-in, saw its audience surge throughout its telecast and beat Fox�s �Unanimous� by wide margins at 9:30 p.m. to win the half-hour. During the 9 o�clock hour, �Lost� (16.1 million & 6.6/16) dominated its drama competition, CBS� �Criminal Minds� (12.4 million & 3.5/8) and NBC�s �Law & Order� (9.4 million & 2.7/6).

� Jumping from its lead-in, �Lost� went on to gain 2.1 million viewers (15.0 million to 17.1 million) and 18% in Adults 18-49 (6.1/14 to 7.2/17) from its first half-hour to its second half-hour. No. 1 from 9:30-10:00 p.m., �Lost� beat second-place Fox�s �Unanimous� by 2.7 million viewers (17.1 million vs. 14.4 million) and by 14% in Adults 18-49 (7.2/17 vs. 6.3/15). With much weaker retention of its �American Idol� lead-in on its second telecast, Fox�s �Unanimous� fell by -1.6 million viewers and -11% in Adults 18-49 from its week-earlier series debut (16.0 million & 7.1/16 on 3/22/06).

� �Lost� generated its highest Adult 18-34 rating (5.8/16) in 6 weeks � since 2/15/06.

� �Lost� qualified as the No. 1 scripted TV program on Wednesday among Viewers and Adults 18-49. The sophomore ABC drama has ranked as the highest-rated scripted program on Wednesday in all 17 of its original telecasts this season.

�The Evidence� (10:00-11:00 p.m.)

Taking second place during the 10 o�clock hour, ABC�s �The Evidence� beat NBC�s �Heist� for the second week in a row -- and by wider margins -- in Total Viewers (+8% - 8.0 million vs. 7.4 million) and Adults 18-49 (+24% - 3.1/8 vs. 2.5/7).

� ABC�s �The Evidence� was up from its week-earlier series debut among Adults 18-34 (2.6/8) and Men 18-34 (2.3/8).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 3/29/06.

  [march 2006]  


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