[04/11/06 - 12:00 AM]
Quick Take for Monday, April 10, 2006 - (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Monday, April 10, 2006 � (Based on Fast Affiliate Ratings)

ABC Grows by 4.6 Million Viewers and by 43% in Adults 18-49 Over the Same Night Last Year

�The Ten Commandments � Part 1� Qualifies As the Second-Highest Rated Movie This Season Among Adults 18-49

�The Ten Commandments� Draws ABC�s Largest Non-Sports Audience In the Time Block in Over 2 Years

Monday Night (8:00-11:00 p.m.)

ABC took second on the night in both Total Viewers (11.6 million) and Adults 18-49 (4.0/10 � tied with CBS). The Net ranked No. 1 on Monday among Women 18-49 (4.7/12), Teens 12-17 (2.3/8) and Kids 2-11 (2.4/9). Please note: Part 2 of �The Ten Commandments� will be airing on Tuesday, April 11 from 9:00 � 11:00 p.m.

� ABC grew over the same night a year ago (4/11/05) by 4.6 million viewers (11.6 million vs. 7.0 million) and by 43% among Adults 18-49 (4.0/10 vs. 2.8/7).

�ABC Premiere Event: The Ten Commandments � Part 1� (9:00 -11:00 p.m.)

The �ABC Premiere Event� presentation of �The Ten Commandments � Part 1� drew 13.8 million viewers and posted a 4.6 rating, 11 share among Adults 18-49 on average during its 2-hour telecast. Part 1 drew ABC�s largest non-sports audience in the 2-hour time block in over 2 years - since 01/05/04. Additionally, the movie produced the Net�s second-strongest Adults 18-49 performance on the night since the conclusion of �Monday Night Football.�

� Among Adults 18-49, �The Ten Commandments � Part 1� ranks as the second-highest-rated movie this season, behind only �The CBS Sunday Night Movie � Category 7: The End of the World, Part 1� on 11/06/05.

Source: NTI (Fast Affiliate Ratings, Live+SD), 4/10/06.

  [april 2006]  


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