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[05/11/06 - 12:00 AM]
Quick Take for Wednesday, May 10, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Wednesday, May 10, 2006 (Based on Fast Affiliate Ratings)

�Alias� is Up Week to Week by 17% in Viewers and by 22% in Young Adults

TV�s No. 1 Scripted Show on Wednesday, ABC�s �Lost� Posts its Top Numbers in 5 Weeks, While Growing its Adult 18-49 Audience from the Same Night Last Year

�Invasion� Marks its Strongest Viewer and Young Adult Performance Since February

Wednesday Night (8:00-11:00 p.m.)

ABC attracted its largest Wednesday night audience (10.2 million) and its top Adult 18-49 rating (4.1/11) on the evening in 5 weeks � since 4/5/06.

�Alias� (8:00-9:00 p.m.)

Building audience from its first to its second half-hour, ABC�s �Alias� was up from the prior week by nearly 1 million viewers (6.2 million vs. 5.3 million) and by 22% in Adults 18-49 (2.2/6 vs. 1.8/5).

�Lost� (9:00-10:00 p.m.)

Starting out opposite Fox�s �American Idol� results show (9:00-9:30 p.m.), ABC�s �Lost� continued to build sharply on its lead and gain audience throughout its broadcast to finish a dominant No. 1 at 9:30pm in viewers and young adults. In its 9:00-10:00 p.m. time period, �Lost� (15.7 million & 6.6/16) held wide advantages over its CBS drama competition in Total Viewers and Adults 18-49 (Season finale of �Criminal Minds� � 12.6 million & 3.6/8).

� �Lost� delivered its largest audience (15.7 million) and top Adult 18-49 rating (6.6/16) in 5 weeks � since 4/5/06.

� Although it faced �American Idol� this year and did not on the same night last year, �Lost� was up from its year-ago performance among Adults 18-49 (6.6/16 vs. 6.5/18).

� Exhibiting strong tune-in for ABC at 9:00 p.m. against �Idol,� �Lost� surged from its �Alias� lead-in by 9.5 million viewers and by 200% in Adults 18-49. From its first to its second half-hour, the ABC drama gained 2.0 million viewers (14.7 million to 16.7 million) and grew by 15% in Adults 18-49 (6.2/15 to 7.1/17). From 9:30-10:00 p.m., �Lost� dominated Fox�s �Idol�-dependent season finale of �Unanimous� by 2.6 million viewers (16.7 million vs. 14.1 million) and by 18% in Adults 18-49 (7.1/17 vs. 6.0/14).

� �Lost� stood as TV�s No. 1 scripted program on Wednesday among Total Viewers and Adults 18-49. The ABC sophomore drama has been the No. 1 scripted program on Wednesday in the key Adult 18-49 sales demographic in all 21 of its original telecasts this season.

�Invasion� (10:00-11:00 p.m.)

ABC�s �Invasion� marked its strongest performance since February among Total Viewers (8.6 million) and Adults 18-49 (3.4/9) � since 2/15/06.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 5/10/06.





  [may 2006]  
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· ALIAS (ABC)
· AMERICAN IDOL (FOX)
· CRIMINAL MINDS (CBS)
· INVASION (ABC)
· LOST (ABC)
· UNAN1MOUS (FOX)









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