[05/31/06 - 12:00 AM]
Hallmark Channel Delivers Its Highest-Rated May Ever

[via press release from The Hallmark Channel]


Network Ranks in Top 10 in Total Day Among Households and Key Demo Ratings With a #9 Ranking Among Women 25-54 and #9 Among Adults 25-54

Hallmark Channel has just earned its highest-rated May ever among Total Day and Prime Time household delivery, and ranks among the Top 10 ad-supported cable networks in Total Day HH and key demo ratings, with a #9 ranking among Women 25- 54 and a #9 ranking among Adults 25-54.

Hallmark Channel continues to experience significant ratings growth year over year. From May �05 to May �06, Hallmark Channel increased .3 rating points in Prime Time household ratings. The increase was second only to ESPN and the 2nd largest increase of all 65 ad-supported cable networks due in large part to its Original movies and popular acquisitions, including �Walker, Texas Ranger.�

�We�re delighted and a little surprised with our May ratings success and our yearly growth,� said David Kenin, Executive Vice President, Programming, Hallmark Channel. �Historically, most cable networks take a back seat to broadcast and suffer ratings drop-off in May. But this time we held our own. We�re in the game and we�re here to win.�

The premiere of Hallmark Channel�s Original movie, �Where There�s A Will,� starring Marion Ross and Frank Whaley, Saturday, May 6 (9-11 p.m., ET/PT), was the network�s highest-rated program ever in May delivering a 2.2 HH rating and 1.6 million homes. The movie was seen by over 3 million unduplicated viewers P2+, and was the highest-rated ad-supported cable movie of the day. �Where There�s a Will� also ranked in the Top 10 for the time period in HH and key demo ratings and delivery.

Hallmark Channel�s May 2006 ratings highlights include:

� In Total Day, #10 ranking in HH (.7 rating), #9 ranking in W25-54, #9 in A25-54 and #10 in P2+.

� In Prime Time, #11 ranking in HH (1.1 rating)

� Hallmark Channel was one of only 10 networks to show year-to-year growth in Total Day HH rating, increasing +17%.

� In Prime Time delivery growth, the network increased +51% in households, +21% in A18-49, +33% in A25-54 and +56% in P2+.

Source: Nielsen Media Research, 5/1-5/28/06; National People meter Sample June 2006.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 73.3 million subscribers. The program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

  [may 2006]  


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