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[06/21/06 - 12:00 AM]
Quick Take for Tuesday, June 20, 2006 - Final Ratings

[via press release from ABC]

Quick Take for Tuesday, June 20, 2006 � Final Ratings

With Coverage of the 2006 NBA Finals, ABC Wins its Second Tuesday in a Row Among Adults 18-49

The �2006 NBA Finals on ABC � Game 6� is the Most-Watched TV Program on Tuesday and the Top-Rated Show of the Evening Across the Adult and Men Demos

The 2006 NBA Finals Finish with Solid Gains of 13% in Viewers And 23% in Adults 18-49 Over Last Year�s 6 Game Averages

�NBA Finals on ABC� Deliver the Second-Highest Numbers For the NBA Championships on ABC

Tuesday Night (8:00-11:00 p.m.)

For the second week in a row, coverage of the 2006 NBA Finals helped ABC win Tuesday night in Total Viewers (10.4 million) and Adults 18-49 (4.2/13). The Network again dominated Tuesday night across the key men demographics, outpacing its nearest competitors by sizeable margins: Men 18-34 +117% (5.0/18), Men 18-49 +113% (5.1/17) and Men 25-54 +93% (5.2/16). ABC has won all 6 nights among Adults 18-49 with its coverage of the 2006 NBA Finals, as each basketball game has also ranked as the No. 1 TV program of the evening in the key young adult sales demo.

� ABC produced its strongest summertime Tuesday night performance among Total Viewers and Adults 18-49 in 2 years � since 6/15/04, when it aired Game 5 of the 2004 Lakers-Pistons NBA Championship.

� As the Miami Heat beat the Dallas Mavericks by a score of 95-92 to clinch the 2006 NBA Finals, the �2006 NBA Finals on ABC � Game 6� (9:08 p.m. � 12:00 a.m.) stood as the most-watched TV program on Tuesday (15.7 million) and also ranked as the No. 1 television show of the evening in the key adult demographics and across each of the key men categories: Adults 18-34 (6.4/21), Adults 18-49 (6.5/19), Adults 25-54 (6.7/18), Men 18-34 (8.3/28), Men 18-49 (8.2/26) and Men 25-54 (8.3/24).

� Versus Game 6 of last year�s NBA Championship Series between San Antonio and Detroit (on 6/21/05), the Dallas-Miami �2006 NBA Finals on ABC � Game 6� increased by 16% in Total Viewers (15.7 million vs. 13.5 million) and by 23% in the key Adult 18-49 sales demographic (6.5/19 vs. 5.3/15). It was the highest-rated telecast for the 2006 NBA Finals.

� The 2006 NBA Finals six game average of the series was up by 13% among Total Viewers (13.0 million vs. 11.5 million) and by 13% in Adults 18-49 (5.3/16 vs. 4.7/14) over last year�s six game average.

� As a series, the 2006 NBA Finals qualified as ABC�s second-highest-rated NBA Championship Series since it began airing the Finals in 2003. The 2006 NBA Finals were up by 4% among Total Viewers (13.0 million vs. 12.5 million) and by 4% in Adults 18-49 (5.3/16 vs. 5.1/16) over the 2005 NBA Finals seven game series average.

Source: Nielsen Media Research (Preliminary, Live+SD), 6/20/06





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