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[07/13/06 - 12:00 AM]
Season Three Premiere of Bravo's "Project Runway" Dresses Up with the Highest Rated Series of the Day in P25-54 and the Network's Highest Season Premiere Ever

[via press release from Bravo]

SEASON THREE PREMIERE OF BRAVO'S "PROJECT RUNWAY" DRESSES UP WITH THE HIGHEST RATED SERIES OF THE DAY IN P25-54 AND THE NETWORK'S HIGHEST SEASON PREMIERE EVER

MORE THAN 2.4 MILLION VIEWERS TUNE-IN TO HEAR HEIDI KLUM SAY "AUF WIEDERSEHEN" TO THE FIRST SEASON THREE DESIGNER

LOS ANGELES -- July 13, 2005 -- The third season premiere of Bravo's four-time Emmy-nominated series "Project Runway" became the highest rated season premiere ever in the network's history. Last night's premiere was up 161% over the season two premiere in total viewers. More than 2.4 million total viewers tuned in to see fifteen new designers compete in their first design challenge of this season, vying for the opportunity to show a line at New York Fashion Week.

"On the heels of three emmy-nominations for 'Project Runway' season two, we couldn't be more thrilled about the positive response to the season three premiere," said Lauren Zalaznick, President of Bravo. "We've worked hard to keep season three fresh and also deliver the drama and excitement that our viewers expect and we're so proud that they've responded to this first episode."

On the day of the premiere, BravoTV.com witnessed a spike to 150,000 unique visitors. The site also garnered 1.6 million page views.

� Wednesday's premiere scored as Bravo's highest season premiere ever in HH rating, total viewers, P18-34, and P18-49. The program averaged a 2.23 HH coverage rating, 2.411 million total viewers, 915,000 P18-34, 1.594 million P18-49, and 1.422 million P25-54.

� Versus the two-hour season two premiere, last night's episode average improved 161% among total viewers, 116% among P18-34, 132% and P18-49, and 137% among P25-54.

� The season three premiere of "Project Runway" was the highest rated series of the day among P25-54.

� From 8P-11P, Bravo averaged a 1.46 HH coverage rating, 1.615 million total viewers, 640,000 P18-34, 1.042 million P18-49, and 877,000 P25-54. This ranks as Bravo's best Wednesday prime ever among total viewers, and ties with the Project Runway 2 finale as the top Wednesday prime among P18-34.

� From 7P-2A, Bravo averaged a 0.97 HH coverage rating; 1.059 million total viewers, 440,000 P18-34; 701,000 P18-49; and 577,000 P25-54. This ranks as Bravo's best 7P-2A performance ever among P18-34, and Bravo's top Wednesday 7P-2A delivery among total viewers.

"Project Runway" airs every Wednesday at 10:00 p.m. on Bravo.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy nominated "Kathy Griffin: My Life on the D-List," 13-time Emmy nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program "Queer Eye," and the four time Emmy-nominated hit competition series "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

Source: Nielsen NHI Live + Same Day Data. All data prior to 12/26/05 is Pre-DVR. Season 2 premiere 12/7/05 10P-12A.





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