|
THE RATINGS HEAT IS ON THIS SUMMER AT HALLMARK CHANNEL
Network Delivers Highest Month Ever in July, Breaking into Top 5
Ratings Success Continues on the Brink of the Channel�s 5-Year Anniversary
Original Movies Lead Network to Ratings High
On the brink of the network�s 5-year anniversary (August 5), Hallmark Channel
delivered its highest-rated month ever in July 2006. For the first time ever, the network
has broken into the Top 5 for Prime Time household ratings ranking #4 with a 1.4
rating. The close of the month also marks 60 straight months of year-to-year growth for
the channel. The network�s July Original movie premieres, �Desolation Canyon� and
�Wild Hearts,� helped it achieve this exemplary performance.
For the month, Hallmark Channel also ranked in the Top 10 for Total Day HH
ratings (#10), A25-54 ratings (#9), P2+ ratings (#7), and in Prime Time for P2+ ratings
(#4).
Known for its family friendly Original movies and well-known talent, in July
Hallmark Channel premiered �Desolation Canyon,� starring Stacy Keach and Patrick
Duffy, and �Wild Hearts,� starring Richard Thomas and Nancy McKeon. �Desolation
Canyon� was the highest-rated ad-supported cable movie of the day on Saturday, July 1
scoring a 2.4 HH rating with nearly 1.8 million homes. �Wild Hearts� was the highestrated
ad-supported cable telecast of the day on Saturday, July 8, and the highest-rated
ad-supported cable movie for the week of 7/3-7/10/06, delivering a 2.8 HH rating with
over 2 million homes.
|
