[08/18/06 - 12:00 AM]
Quick Take for Thursday, August 17, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

ABC Takes Second Place on Thursday in Viewers and Young Adults, Logging Its Highest Non-Sports Adult 18-49 Number on the Evening in 19 Weeks

With its Best Viewer and Young Adult Numbers Ever in its New Slot, A Replay �Grey�s� Won its Hour, Topping �America�s Got Talent� Finale in Women 18-34

ABC News� �Primetime� Wins at 10pm Across the Key Adult Demos, With Its Strongest Numbers in 4 Months; TV�s Top-Rated Newsmagazine since June

Thursday Night (8:00-11:00 p.m.)

Boosted by strong turnout from a rebroadcast �Grey�s Anatomy� followed by another winning performance by ABC News� Primetime, ABC took second place on Thursday in Total Viewers (8.0 million) and Adults 18-49 (2.6/8), once again registering its most competitive finish on the evening this summer.

� ABC marked its highest-rated non-sports Thursday among Adults 18-49 in 19 weeks � since 4/6/06.

�Grey�s Anatomy� (9:00-10:00 p.m.)

Although it competed against the season finale of �America�s Got Talent,� ABC�s replay �Grey�s Anatomy� surged from its lead-in by 1.2 million viewers and by 40% in Adults 18-49. The rebroadcast �Grey�s Anatomy� recorded another high in its new Thursday time period. �Grey�s Anatomy� ranked No. 1 in during the 9 o�clock hour among Women 18-34 (3.3/10), beating all competition, including the NBC�s �America�s Got Talent� finale.

� �Grey�s� (7.9 million & 2.8/8) surpassed its previous high, set the previous Thursday, by almost 1 million viewers and by 17% in Adults 18-49 (8/10/06 = 7.0 million & 2.4/10).

�Primetime� (10:00-11:00 p.m.)

Growing from a solid lead-in among viewers and young adults, ABC News� �Primetime,� hosted by Chris Cuomo, qualified as the No. 1 TV program during the Thursday 10 o�clock hour across all key adult demographics: AD18-34 (2.4/8), AD 18-49 (3.1/9) and AD 25-54 (3.8/10). The newsmagazine reported on yesterday's dramatic arrest in the decade-old JonBenet Ramsey murder case.

� �Primetime� attracted its largest audience, along with its highest Adult 18-49 and Adult 25-54 ratings in the time period in nearly 5 months � since 3/23/06.

� In Adults 25-54 and Adults 18-49, ABC News� �Primetime� stood as the highest-rated newsmagazine on all of television (any network) in more than 2 months - since 6/15/06.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 8/17/06

  [august 2006]  


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