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[08/25/06 - 12:00 AM]
Bravo's 'Project Runway' Was the #1 Cable Program for the Fifth Consecutive Week Among Key Demos

[via press release from Bravo]

BRAVO�S 'PROJECT RUNWAY' WAS THE #1 CABLE PROGRAM FOR THE FIFTH CONSECUTIVE WEEK AMONG KEY DEMOS

LAST NIGHT'S TELECAST OF 'PROJECT RUNWAY' WAS WATCHED BY MORE U.S. HOUSEHOLDS THAN ANY OTHER IN BRAVO'S HISTORY

'PROJECT RUNWAY' BEAT BROADCAST IN MAJOR MARKETS OF SEATTLE, AUSTIN, SAN FRANCISCO AND BOSTON

NEW YORK -- August 24, 2006 -- "Project Runway" is definitely "in." The hit series continues to build ratings. More U.S. households tuned in to the telecast than any other in Bravo's history to watch designers create sportswear for the everyday woman - their own mothers and sisters - with more than 2.6 million homes glued to the tube. Last night�s episode was the #1 cable program on Wednesdays for the fifth week in a row among P18-49 (1.3 million) and all key women demos W18-34 (896,000), W18-49 (1.6 million) and W25-54 (1.5 million).

Last night�s airing was the highest number ever for "Project Runway"� in P25-54 with 2.1 million viewers, topping the previous record held by the season two finale.

The installment brought in a 3.2 HH rating with 3.3 million total viewers, 1.3 million P18-34 and 2.2 million P18-49. Compared to last week�s airing, "Project Runway" increased 11% among total viewers, 9% among P18-34, 9% among P18-49 and 11% among P25-54.

"Project Runway" beat out both broadcast and cable competition in the major markets of Seattle (7.8), Austin (6.8), San Francisco (6.6), and Boston (6.2), making it the #1 show in cable households in its time slot.

"Our fans are enormously dedicated to this show and have an insatiable appetite for 'Project Runway,'" said Lauren Zalaznick, President, Bravo. "That enthusiasm is contagious. It�s gratifying to see more and more viewers drawn in every week."

BravoTV.com received 2.1 million page views and 160,000 unique daily visitors on the �Project Runway� related areas yesterday. Since the season three premiere in early July, there have been over 29 million page views and over 2 million unique monthly visitors to BravoTV.com for related �Project Runway� previews, bonus footage, designer interviews, behind-the-scenes footage and seven blogs, including the popular Tim�s Take by Tim Gunn.

"Project Runway" airs every Wednesday at 10:00 p.m. on Bravo.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy nominated "Kathy Griffin: My Life on the D-List," 11-time Emmy nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program "Queer Eye," and the four time Emmy-nominated hit competition series "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

Sources: Nielsen NHI Live+Same Day data; Local ratings: Nielsen Galaxy Navigator, DMA Cable HH Ratings.





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