or


[09/21/06 - 12:00 AM]
Fast Nationals: The CW Debuts as the Number One Network in Adults 18-34 and Women 18-34

[via press release from The CW]

FAST NATIONALS: THE CW DEBUTS AS THE NUMBER ONE NETWORK IN ADULTS 18-34 AND WOMEN 18-34

"America's Next Top Model" Scores Best Premiere EVER in Target Demos CW Stations Win the Night in 8 of Top 10 Markets in Women 18-34, and 7 of the Top 10 Markets in Adults 18-34

"Top Model" Scores Year-to-Year Growth Versus UPN and WB

September 21, 2006 (Burbank, CA) - The CW made its official debut as Wednesday's number one network in its target demos, winning the night in adults 18-34 (3.3/10) and women 18-34 (4.9/14), with the premiere of "America's Next Top Model."

"America's Next Top Model" delivered the series' best premiere ever in adults 18-34, adults 18-49 (2.6/7) and total viewers (5.324 million), and matched its best premiere performance in women 18-34 and women 18-49 (3.8.10).

Making this debut even more impressive is the fact that in more than two-thirds of the U.S. "America's Next Top Model" moved to a new local station, meaning viewers clearly sought out The CW and "Top Model."

According to Nielsen data in local peoplemeter markets, "Top Model" gave The CW's local stations in the top 10 markets a dramatic competitive edge.

In 8 of the Top 10 markets, The CW was the top-rated network in women 18-34, including New York (7.6/25, beating all network competition combined from 8-10:00 PM), Los Angeles (6.3/18), Chicago (5.7/19), Philadelphia (9.9/24), San Francisco (4.2/14), Dallas (4.7/17), Atlanta (8.0/20) and Detroit (5.5/14).

In 7 of the Top 10 markets, The CW was the number one network in adults 18-34, including New York (4.5/16), Los Angeles (4.4/13), Chicago (3.7/12), Philadelphia (6.7/19), San Francisco (2.3/8), Atlanta (4.8/14) and Detroit (4.0/11).

"Top Model" steadily grew in each half hour in every key demo and viewers. By the 9:30 final half hour, the hit series had improved by 25% in adults 18-34, 34% in women 18-34, 27% in adults 18-49, 23% in women 18-49 and 30% in viewers.

"Top Model" improved across the board over last fall's Cycle 5 premiere by 10% in adults 18-34, 4% in women 18-34, 13% in adults 18-49 and 9% in women 18-49.

The debut of "Top Model" on The CW delivered double-digit increases over the Wednesdays premieres on the WB last fall (10/5/05) by 74% in adults 18-34, 89% in women 18-34, 73% in adults 18-49 and 81% in women 18-49.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

FINAL - CW DEBUTS AS NUMBER ONE NETWORK IN ADULTS AND WOMEN 18-34 "America's Next Top Model" Scores Best Premiere EVER in Adults 18-49; Matches Series' Best Debut in Adults 18-34, Women 18-34 and Women 18-49

CW Stations Win the Night in 8 of Top 10 Markets in Women 18-34, and 7 of the Top 10 Markets in Adults 18-34

"Top Model" Scores Year-to-Year Growth Versus UPN and WB

September 21, 2006 (Burbank, CA) - The CW made its official debut as Wednesday's number one network in its target demos, winning the night in adults 18-34 (3.2/10) and women 18-34 (4.9/14), with the premiere of "America's Next Top Model," according to Live Plus Same Day National Nielsen ratings for Wednesday, Sept. 20.

"America's Next Top Model" scored the series' best premiere ever in adults 18-49 (2.6/7), and matched its best premiere performance in adults 18-34, women 18-34 and women 18-49 (3.8/10). "Top Model" also delivered its second most watched premiere ever (5.261mil).

Making this debut even more impressive is the fact that in more than two-thirds of the U.S. "America's Next Top Model" moved to a new local station, meaning viewers clearly sought out The CW and "Top Model."

According to Nielsen data in local peoplemeter markets, "Top Model" gave The CW's local stations in the top 10 markets a dramatic competitive edge.

In 8 of the Top 10 markets, The CW was the top-rated network in women 18-34, including New York (7.6/25, beating all network competition combined from 8-10:00 PM), Los Angeles (6.3/18), Chicago (5.7/19), Philadelphia (9.9/24), San Francisco (4.2/14), Dallas (4.7/17), Atlanta (8.0/20) and Detroit (5.5/14).

In 7 of the Top 10 markets, The CW was the number one network in adults 18-34, including New York (4.5/16), Los Angeles (4.4/13), Chicago (3.7/12), Philadelphia (6.7/19), San Francisco (2.3/8), Atlanta (4.8/14) and Detroit (4.0/11).

"Top Model" steadily grew in each half hour in every key demo and viewers. By the 9:30 final half hour, the hit series had improved by 25% in adults 18-34, 34% in women 18-34, 27% in adults 18-49, 23% in women 18-49 and 21% in viewers.

"Top Model" improved across the board over last fall's Cycle 5 premiere by 7% in adults 18-34, 4% in women 18-34, 13% in adults 18-49 and 9% in women 18-49.

The debut of "Top Model" on The CW delivered double-digit increases over the Wednesdays premieres on the WB last fall (10/5/05) by 68% in adults 18-34, 89% in women 18-34, 73% in adults 18-49 and 81% in women 18-49.





  [september 2006]  
S
M
T
W
T
F
S
     


· AMERICA'S NEXT TOP MODEL (VH1)





most recent ratings | view all posts
[10/23/20 - 08:42 AM]
Thursday's Broadcast Ratings: NFL Puts FOX on Top in Demos
Presidential debate coverage on ABC and NBC however leads the night in total viewers.

[10/23/20 - 07:21 AM]
HGTV Series "Help! I Wrecked My House" Delivers Double-Digit Ratings Gains in Debut Season
HGTV further spins the numbers for the season to date.

[10/22/20 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, World Series Stay on Top
Coverage of Game 2 holds off the competition in total viewers and adults 18-49.

[10/21/20 - 08:11 AM]
Tuesday's Broadcast Ratings: World Series Tops Charts for FOX
Coverage of Game 1 however is down sharply from a year ago among adults 18-49 in the early results.

[10/20/20 - 01:10 PM]
Netflix Reveals Stats and Facts About Its Top Movies in the Last Few Months
"Enola Holmes" (76 million), "American Murder: The Family Next Door" (52 million), "The Old Guard" (78 million), "Project Power" (75 million) and "The Kissing Booth 2" (66 million) are among the mentioned audiences.

[10/20/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Pulls in Front with Return of "The Voice"
The network leads the night in both total viewers and adults 18-49.

[10/19/20 - 01:04 PM]
Over 7 Million Total Viewers Tuned in to BET's Winning Line Up of Tyler Perry's Trifecta of Original Series "House of Payne," "Assisted Living" and the Return of "Sistas" Premieres and Encores L+3
BET further spins the numbers for Wednesday, October 14.

[10/19/20 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "SNF" Hold Off FOX, Game 7 of NLCS
"Sunday Night Football" helps the network lead the night in total viewers and adults 18-49.

[10/18/20 - 09:53 AM]
Saturday's Broadcast Ratings: College Football Sparks CBS to Top Honors
The Eye's coverage of Georgia at Alabama dominates the evening in all categories.

[10/17/20 - 08:30 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Hold Off Demo Competition
The network leads the night among adults 18-49 while ABC claims top honors in total viewers.

[10/16/20 - 08:31 AM]
In Its First 28 Days, 48 Million Members Have Booked an Appointment with Nurse Ratched
Netflix reveals the series is its biggest original Season 1 of the year.

[10/16/20 - 08:19 AM]
Thursday's Broadcast Ratings: ABC Wins Town Hall Showdown
The Alphabet leads the night in both total viewers and adults 18-49.

[10/15/20 - 08:11 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Pulls Back in Front for FOX
The network leads the night in both total viewers and adults 18-49.

[10/15/20 - 07:38 AM]
Nickelodeon's New Preschool Series "Santiago of the Seas" Sets Ratings Record
Nickelodeon further spins the numbers for Friday, October 9.

[10/14/20 - 08:11 AM]
Tuesday's Broadcast Ratings: NFL Sparks Another CBS Victory
The Eye gets a boost in primetime, winning the night in both total viewers and adults 18-49.