[09/29/06 - 12:00 AM]
Quick Take for Thursday, September 28, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Thursday, September 28, 2006 (Based on Fast Affiliate Ratings)

ABC Wins its Second Straight Thursday in Adults 18-49, Beating CBS

ABC�s �Ugly Betty� Opens as the Most-Watched New TV Show of the Season, Generating ABC�s Best Scripted Numbers in the Time Slot in Well Over 11 Years

�Grey�s Anatomy� Beats CBS� �C.S.I.� Again, Ranking as Thursday�s No. 1 TV Program Across the Adult Demos; ABC�s Top Scripted Series Time Period in Over 15 Years

ABC�s �Six Degrees� Tops CBS� �Shark� in the 10 O�clock Hour in Young Adults and Women, Improving the Slot by 5.1 Million Viewers and by 133% in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

For the second straight week, ABC qualified as the #1 network on Thursday night among Adults 18-49, beating out CBS (6.2/16 vs. 6.0/16). ABC was also the No. 1 network on the evening with Adults 18-34 (5.7/17) and in all key women demographics: W18-34 (8.1/22), /W18-49 (8.7/21) & W25-54 (9.8/21).

� ABC's new Thursday lineup is already delivering impressive returns, as the Network is up by 9.5 million viewers (17.1 million vs. 7.6 million) and by 205% in Adults 18-49 (6.7/18 vs. 2.2/6) over the first two Thursdays of last season.

�Ugly Betty� (8:00-9:00 p.m.)

From 8:00-9:00 p.m. ABC's debut telecast of �Ugly Betty� opened as the most-watched new show of the season (any network), with 16.1 million viewers and a 4.9 rating, 14 share in Adults 18-49, taking a very strong second to CBS' time period veteran �Survivor� on both counts. From start to finish, �Ugly Betty� saw its audience soar by 3.2 million viewers (14.5 million to 17.7 million) and by 33% in Adults 18-49 (4.2/12 to 5.6/15)...edging out �Survivor� at 8:30pm in viewers (17.7 million vs. 17.5 million) and Adults 18-34 (4.6/13 vs. 4.5/13). Incidentally, against �Betty� �Survivor� was down from last week in both viewers and young adults. �Ugly Betty� won its time period, beating �Survivor,� across the women demographics: W18-34 (5.9/17 vs. 4.9/14), W18-49 (7.0/18 vs. 6.7/17) & W25-54 (8.3/19 vs. 8.1/19).

� The debut of �Ugly Betty� attracted ABC's largest audience with a scripted program in the time period in nearly 11-1/2 years - since 4/27/95, with an episode of �Matlock.� No other regular scripted program has delivered a higher Adult 18-49 rating for ABC in the Thursday 8 o'clock hour in more than 12 years - since 8/25/94, with the series debut of �My So-Called Life.�

�Grey�s Anatomy� (9:00-10:00 p.m.)

For the second straight week, ABC's �Grey's Anatomy� beat CBS' �C.S.I.� to rank No. 1 in the time period across the key adult demographics: AD18-34 (8.7/23), AD18-49 (9.4/22) & AD25-54 (10.3/22). In the key Adult 18-49 sales demographic, �Grey's� beat �C.S.I.� by 19% (9.4/22 vs. 7.9/19).

� For the second week in a row, ABC�s �Grey's Anatomy� stood as Thursday night's No. 1 TV program in all key adult and women demographics.

� In Total Viewers and Adults 18-49, �Grey's� is producing ABC's strongest scripted series numbers in the time period in at least 15 years - since at least September of 1991, the start of the Nielsen electronic database.

�Six Degrees� (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's �Six Degrees� outpaced its CBS' drama competition (�Shark�) among young adults (AD18-34/AD18-49) and across the key women demographics. In Adults 18-34, �Six Degrees� beat out �Shark� by 57% (4.4/13 vs. 2.8/8).

� On average in its first two telecasts, �Six Degrees� has improved ABC's performance in the hour by 5.1 million viewers (11.7 million vs. 6.6 million) and by 133% in Adults 18-49 (4.9/13 vs. 2.1/6) over the same nights last season.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 9/28/06

  [september 2006]  


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