or


[10/10/06 - 04:35 PM]
Quick Take for Monday, October 9, 2006 - Final Ratings
ABC spins the numbers for Monday, October 9.

[via press release from ABC]

QUICK TAKE FOR MONDAY, OCTOBER 9, 2006 - FINAL RATINGS

ABC Draws its Largest Monday Audience with Regular Programming Since Early-May and Hits Season Highs on the Night Across the Key Women Demos

ABC's "Wife Swap" Hits Season Highs at 8pm in Total Viewers and Adults 18-49

From 9-10pm, "The Bachelor: Rome" Grows from its Season Premiere By 10% in Viewers and by 11% in Adults 18-49 in the Hour the Prior Week

Retaining Nearly All of its Young Adult Lead-in and Building in Key Women, ABC's "What About Brian" Tops NBC's "Studio 60" by Wide Margins in the Women Demos

Monday Night (8:00-11:00 p.m.)

With "Wife Swap" leading into "The Bachelor: Rome," followed by the second season premiere of "What About Brian" at 10:00 p.m., ABC produced its largest Monday night audience (7.5 million) with regular programming since early May - since 5/1/06. ABC hit Monday season highs in each of the women demographics.

* ABC was up over the same night last year by +20% in Women 18-34 (4.2/11 vs. 3.5/10), by +13% in Women 18-49 (4.5/11 vs. 4.0/10) and by +9% in Women 25-54 (4.9/11 vs. 4.5/10), a night which included a Monday Night Football game (Pitts-San Diego) and an episode of "Wife Swap."

"Wife Swap" (8:00-9:00 p.m.)

"Wife Swap" gave ABC a solid start from 8:00-9:00 p.m., taking second place in the hour among Women 18-34 (3.8/11) and Women 18-49 (4.4/11).

* "Wife Swap" delivered a season high in the 8 o'clock hour among Total Viewers (7.6 million) and Adults 18-49 (3.2/9).

"The Bachelor: Rome" (9:00-10:00 p.m.)

From 9:00-10:00 p.m. "The Bachelor" built on its lead-in and grew by 1 million viewers and by 14% in Adults 18-49 from start to finish. "The Bachelor: Rome" took second place in its time period with its core audience of Women 18-34 (4.3/11), beating CBS' comedies by 16% ("Two and a Half Men"/"Old Christine" - 3.7/10).

* ABC's "The Bachelor: Rome" was up from its week-ago season premiere delivery in the hour by 10% in Total Viewers (7.9 million vs. 7.2 million) and by 11% in Adults 18-49 (3.1/7 vs. 2.8/7).

"What About Brian" (10:00-11:00 p.m.)

In its season premiere, ABC's "What About Brian" retained an impressive 97% of its Adult 18-49 lead-in from "The Bachelor" (3.0/8 vs. 3.1/7) and built on its lead with Adults 18-34 (3.0/8 vs. 2.9/8). "What About Brian" also built on "The Bachelor" lead-in among Women 18-34 (4.5/12 vs. 4.3/11) and Women 18-49 (4.7/11 vs. 4.6/11). "What About Brian" took second place during the 10 o'clock hour in each of the women demographics, beating NBC's "Studio 60" by solid margins: W18-34 +36% (4.5/12 vs. 3.3/9), W18-49 +18% (4.7/11 vs. 4.0/10) and W25-54 +11% (5.1/11 vs. 4.6/10).

* "What About Brian" attracted its second-largest audience ever on Monday night (7.0 million), behind only and just shy of its premiere in the time period last April (7.1 million on 4/17/06). It delivered series-best numbers on the night with W18-34, W18-49 (tie) and W25-54.

Source: Nielsen Media Research (Preliminary, Live+SD), 10/9/06.





  [october 2006]  
S
M
T
W
T
F
S


· BACHELOR, THE (ABC)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· STUDIO 60 ON THE SUNSET STRIP (NBC)
· TWO AND A HALF MEN (CBS)
· WHAT ABOUT BRIAN (ABC)
· WIFE SWAP (CMT)





most recent ratings | view all posts
[12/10/18 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock takes home top honors in total viewers and adults 18-49.

[12/09/18 - 08:22 AM]
Saturday's Broadcast Ratings: Holiday Repeats Put CBS on Top
"Rudolph the Red-Nosed Reindeer" helps fuel the network to top honors in total viewers and adults 18-49.

[12/08/18 - 08:33 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network holds off CBS among adults 18-49 last night.

[12/07/18 - 11:00 AM]
The Premiere of Freeform's "Life-Size 2: A Christmas Eve" Is Sunday's No. 1 Cable Program
Freeform further spins the numbers for Sunday, December 2.

[12/07/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Hold Onto Demo Crown
The network's NFL coverage continues its adults 18-49 reign.

[12/06/18 - 08:20 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos with Fall Finales
The network's "Empire" helps lead the night among adults 18-49 while NBC is the most-watched network overall.

[12/05/18 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Hold Onto Demo Crown
The Peacock edges CBS among adults 18-49 however the Eye is the most-watched network.

[12/04/18 - 08:15 AM]
Monday's Broadcast Ratings: "The Voice" Helps NBC Hold Off ABC
The Alphabet gets a boost from the fall finale of "The Good Doctor."

[12/03/18 - 12:10 PM]
Premiere of Investigation Discovery's "Body Cam" Arrests 1.6 Million Viewers
Investigation Discovery further spins the numbers for Tuesday, November 27.

[12/03/18 - 11:04 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Reign for NBC
The Peacock takes home top honors in total viewers and adults 18-49.

[12/02/18 - 10:12 AM]
Saturday's Broadcast Ratings: Big Ten Championship Puts FOX on Top
The network takes home top honors in total viewers and adults 18-49.

[12/01/18 - 08:27 AM]
Friday's Broadcast Ratings: FOX, Pac-12 Championship Top Demos
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[11/30/18 - 09:04 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Posts Season High for FOX
The network's coverage easily eclipses the competition in total viewers and adults 18-49.

[11/29/18 - 08:14 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Win Tight Demo Race
The network takes home the adults 18-49 crown while NBC is the most-watched broadcaster overall last night.

[11/29/18 - 07:30 AM]
SundanceTV Finds Another Winner in the True Crime Genre as Viewers Flock to Latest Documentary, "Jonestown: Terror in the Jungle"
SundanceTV further spins the numbers for Saturday, November 17 and Sunday, November 18.