[10/18/06 - 10:08 AM]
The CW Climbs to Season's Best Tuesday in Target Demo of Adults 18-34 and Viewers
The CW spins the numbers for Tuesday, October 17.

[via press release from The CW]


For the Third Week in a Row, "Gilmore Girls" Ranks Second in Women 18-34

"Gilmore" Delivers Its Most Watched Telecast of the Season

"Veronica Mars" Reaches Season Best Adults 18-34 Performance; Matches Second Best Delivery in Adults 18-34 and Adults 18-49 Ever

"Veronica" Builds Week to Week in Key Demos

October 18, 2006 (Burbank, CA) - The combination of "Gilmore Girls" and "Veronica Mars" lifted The CW to its best Tuesday to date in its target demo of adults 18-34 (2.1/6) and viewers (4.0mil), according to preliminary live plus same day Nielsen ratings for Tuesday, Oct. 17. The CW also matched its best Tuesday so far in adults 18-49 (1.7/4) and women 18-49 (2.5/6).

For the third consecutive week, "Gilmore Girls" ranked second in the hour with its target demo of women 18-34 (3.7/10), behind only "Dancing With The Stars." "Gilmore Girls" was third from 8:00-9:00PM among women 18-49 (3.1/8).

"Gilmore Girls" also built to its most watched episode (4.8mil) of the season and matched its season best in adults 18-34 (2.4/7).

"Veronica Mars" climbed to its best adults 18-34 (1.8/5) performance of the season, matching its second best delivery EVER in the demo. "Veronica" also tied its second best rating in the show's history in adults 18-49 (1.4/4).

"Veronica Mars" was on the rise this week, improving week to week by 20% in adults 18-34, 8% in adults 18-49, 6% in women 18-49 (1.9/4) and 9% in viewers (3.2mil).

The combination of "Gilmore Girls" and "Veronica Mars" represents a vast improvement over UPN's Tuesday a year ago (10/18/05), with triple digit gains of 133% in adults 18-34 (2.1/6), 131% in women 18-34 (3.0/8), 113% in adults 18-49 (1.7/4), 127% in women 18-49 (2.5/6) and 113% in viewers (4.0million).

  [october 2006]  


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