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[10/18/06 - 09:13 AM]
USA Wrestles Its Way to #1 Entertainment Network
USA spins the numbers for the week of October 9-15.

[via press release from USA]

USA Wrestles Its Way to #1 Entertainment Network

NEW YORK, Oct. 18 -- Led by the three hour special WWE: RAW FAMILY REUNION USA ranked as the #1 entertainment network, In the third week of 4Q06, with 0.5 million P18-34, 1.1 million P18-49, and 1.1 million P25-54. In addition, USA ranked #1 outright among F18-49, with 0.6 million viewers in that demo.

-- USA's WWE: RAW FAMILY REUNION special from 8p-11:06p on Monday averaged 2.6 million P18-49 and 2.3 million P25-54, the best P18-49 delivery in the Monday 8p-11p time period since 10/03/05, the night of WWE's return to USA. Among P25-54, this was USA's highest Monday prime performance since 11/14/05 in that time period.

-- With a strong performance from the WWE: RAW FAMILY REUNION three-hour special on Monday, USA was the #1 entertainment network in basic cable prime on Monday among all key demos. USA topped the nearest competitive entertainment network by 146% among P18-49 and by 80% among P25-54. In addition, USA out-delivered Fox among P18-49 and P25-54 and ABC/Fox among M18-49 in 8p-11p prime on Monday.

USA Network delivered more young viewers than it did during the same week last year (10/10-10/16/05), up 1% among P18-34 and up 3% among M18-34 (Live+SD vs. pre-DVR data).

*Please note: all data is Live+SD unless otherwise noted.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 3Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com . Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

SOURCE USA Network
http://www.usanetwork.com





  [october 2006]  
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