[10/23/06 - 12:32 PM]
Fast Facts for Sunday, October 22, 2006 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Sunday, October 22.

[via press release from ABC]

Fast Facts for Sunday, October 22, 2006 (Based on Fast Affiliate Ratings)

For the 5th Straight Week, ABC Airs Sunday's No. 1 TV Program in Total Viewers And Adults 18-49, as "Desperate Housewives" Tops Fox's 2006 World Series Game 2

ABC Claims Sunday's Top 3 Entertainment Series in the Key Adult 18-49 Sales Demo

ABC's "America's Funniest Home Videos" Continues to Impress, Delivering its Second-Strongest Numbers in the Last 8 Months

A Repeat "Extreme Makeover: Home Edition" Beats CBS' Original "Amazing Race" In Viewers and Young Adults, Finishing No. 1 at 8pm with Women, Teens and Kids

Sunday's No. 1 TV Show, ABC's "Desperate Housewives" Wins at 9pm in Viewers And Young Adults, Growing its Men 18-34 Audience Opposite the World Series

Retaining All of its Young Adult Audience Week to Week, ABC's "Brothers & Sisters" Beats CBS' "Without a Trace" by 16% in Adults 18-49 and Wins at 10pm in Women

Sunday Primetime (7:00-11:00 p.m.)

Against Fox's high-rated NFL overrun leading into Game 2 of the 2006 World Series, ABC delivered a solid second-place finish during Sunday's primetime in Total Viewers (13.5 million) and Adults 18-49 (5.2/13). Even though part of its lineup was in repeat ("Extreme Makeover: Home Edition"), ABC ranked as the No. 1 network on the night across each of the key women demographics: W18-34 (5.2/15), W18-49 (6.9/17) and W25-54 (7.8/18).

* ABC's "Desperate Housewives" qualified as Sunday's No. 1 TV program for the fifth week in a row among Total Viewers and Adults 18-49, topping competition including Fox's World Series game. Also for the fifth straight week, ABC delivered the Top 3 entertainment series on Sunday evening in the key Adult 18-49 sales demographic, with "Desperate Housewives," "Brothers & Sisters" and a repeat of "Extreme Makeover: Home Edition."

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Competing against Fox's high-rated NFL overrun and World Series coverage, ABC's "America's Funniest Home Videos" held strong. The venerable ABC video clip show took second place among young adults, with an average audience of 9.6 million viewers tallied a 3.0 rating, 9 share among Adults 18-49, nearly identical with the prior week's delivery (9.8 million & 3.1/9 on 10/15/06). Opposite stiff competition, "AFHV" delivered substantial tune-in for ABC throughout the opening hour on Sunday, building 3.0 million viewers (8.1 million to 11.1 million) and 44% in Adults 18-49 (2.5/8 to 3.6/10) from start to finish.

* Pacing behind only the prior week, "America's Funniest Home Videos" produced its second-strongest numbers in nearly 8 months - since 2/19/06 & 2/26/06, respectively.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC's repeat airing of "Extreme Makeover: Home Edition" beat CBS' original "Amazing Race" by 1.7 million viewers (12.7 million vs. 11.0 million) and by 29% in Adults 18-49 (4.9/12 vs. 3.8/9). "Home Edition" won its hour, overshadowing Fox's World Series coverage across the women demos (W18-34 - 5.0/14, W18-49 - 6.0/15 & W25-54 - 6.7/15), among Teens 12-17 (3.1/10) and Kids 2-11 (3.3/11).

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's No. 1 TV program for the 5th week in a row in Total Viewers (19.5 million) and Adults 18-49 (8.0/18), ABC's "Desperate Housewives" overshadowed competition during in the 9 o'clock hour, including Fox's World Series coverage (17.1 million & 5.7/13, based on Fox's preliminary time period based "fast affiliate ratings"), and CBS' "Cold Case" (14.6 million & 4.3/10).

* Despite going up against the World Series, ABC's "Desperate Housewives" was up from the prior week in Men 18-34 (4.2/11 vs. 4.0/11) and retained all of its Men 18-49 audience (5.2/12).

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's freshman "Brothers & Sisters" beat out its CBS drama competition during the 10 o'clock hour by 16% among Adults 18-49 (5.0/12 vs. 4.3/11 - "Without a Trace") and ranked No. 1 in the time period, ahead of the World Series, across key women (W18-34 - 4.9/14, W18-49 - 7.2/18 & W25-54 - 8.5/19).

* Although it competed against the World Series, ABC's freshman drama "Brothers & Sisters" retained 100% of its Adult 18-49 audience from the previous week (5.0/12).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 10/22/06

  [october 2006]  


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