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[10/24/06 - 12:20 PM]
CBS's Winning Streak in Viewers and Adults 25-54 Hits Five Weeks
CBS spins the numbers for the week of October 16-22.

[via press release from CBS]

CBS'S WINNING STREAK IN VIEWERS AND ADULTS 25-54 HITS FIVE WEEKS

"Criminal Minds" Nipping on the Heels of "Lost" as Sophomore Drama Finishes in Its Closest Competitive Position to the ABC Series and Attracts More Viewers From 9:30-10:00 PM For the Second Straight Week

The "Numb3rs" Add Up to Season High Ratings in Viewers and Key Demographics

"NCIS" Scores Its Best Viewer Delivery of the Season for the Second Time in Three Weeks

"Survivor: Cook Island" Tops "Ugly Betty" in Viewers and Demos for the Fourth Consecutive Week

"Cold Case" Hits a Season High in Adults 18-49 and Adults 18-34

"CSI: Miami" Is Monday's Number One Program in Viewers and Adults 18-49

CBS extended its winning streak in viewers and adults 25-54 to five straight weeks while placing second in adults 18-49 (tie), according to Nielsen live plus same day ratings for the week ending Oct. 22, week five of the 2006-2007 season.

Sophomore drama CRIMINAL MINDS continued to close the gap with "Lost" finishing in its closest competitive position to the ABC series in viewers (-103,000) and adults 18-49 (-2.1 ratings points). CRIMINAL MINDS topped "Lost" in viewers from 9:30-10:00 PM for the second consecutive week.

Also, NUMB3RS delivered season high ratings in viewers and key demographics, topping "Law & Order" in adults 18-49 by its widest margin this season and COLD CASE, opposite "Desperate Housewives" and game two of the World Series, posted season high ratings in adults 18-49 and adults 18-34.

For the week in viewers, CBS (12.57m) beat FOX (11.89m), ABC (11.21m) and FOX (8.88m). Season-to-date in viewers, CBS (13.04m) leads followed by ABC (11.68m), NBC (10.23m) and FOX (8.59m).

For the week in key demographics, CBS was first in adults 25-54 (4.8/12, for the fifth consecutive week) and tied for second in adults 18-49 (3.8/10, with FOX). Season-to-date, CBS is first in adults 25-54 and second in adults 18-49 (just -0.1 behind ABC).

For the week in households, CBS (8.0/13) had a +3% advantage over FOX (7.8/13), +10% over ABC (7.3/12) and +40% over NBC (5.7/09). Season-to-date, CBS is first in households (8.4/14), outpacing ABC by +11% (7.6/12), NBC by +27% (6.6/11) and FOX by +50% (5.6/09).

? CSI: MIAMI was first in households (11.6/18), viewers (18.12m), adults 25-54 (7.1/17), adults 18-49 (5.8/15) and adults 18-34 (4.3/12). CSI: MIAMI was Monday's top rated program in households, adults 25-54 and adults 18-49 and was Number One in viewers.

? NCIS was second in households (9.9/15), viewers (15.92m), adults 25-54 (5.4/13) and adults 18-49 (3.9/11). NCIS posted its best viewer delivery of the season for the second time in three weeks and for the second week in a row was off just -0.1 in both adult 25-54 and adults 18-49 season highs.

? JERICHO was second in households (6.9/11), viewers (10.88m), adults 25-54 (4.2/11) and adults 18-49 (3.1/09).

? CRIMINAL MINDS was first at 9:00 PM in households (10.6/16), in a virtual tie for first in viewers (16.203m, -103,000 viewers behind "Lost") and a strong second in adults 25-54 (6.1/13) and adults 18-49 (4.5/11) for the second consecutive week. For the second week in a row, CRIMINAL MINDS topped "Lost" from 9:30-10:00PM in viewers (16.89m vs. 15.78m, +7% or +1.11m viewers). Last week, the CBS advantage was +730,000 viewers. CRIMINAL MINDS was up at 9:30PM by +9% (from 15.52m at 9PM) while "Lost" was down -6% (from 16.82m at 9PM).

-- CRIMINAL MINDS beat "Lost" by +0.7 rating points (compared to trailing by -4.2 on the same night last year) and was behind by -103,000 viewers (compared to -8.59m last year), -1.5 in adults 25-54 (compared to -5.6 last year) and -2.1 in adults 18-49 (compared to -5.4 last year). CRIMINAL MINDS finished in its closest competitive position ever against a first-run episode of "Lost" in viewers and adults 18-49 for the second week in a row.

? SURVIVOR: COOK ISLANDS won its time slot in viewers (15.02m), adults 25-54 (6.4/16), adults 18-49 (5.3/14) and tied for first in households (8.9/14, with ABC) and adults 18-34 (3.8/12, with NBC). SURVIVOR: COOK ISLANDS topped "Ugly Betty" for the fourth consecutive week in adults 18-34 (vs. 3.7/11, +3%), adults 18-49 (vs. 4.4/12, +20%), adults 25-54 (vs. 5.1/12, +25%), viewers (vs. 13.17m, +1.85m viewers or +14%).

? CSI: CRIME SCENE INVESTIGATION was second in households (12.7/19), viewers (20.49m), adults 25-54 (8.3/18) and adults 18-49 (6.9/16).

? SHARK posted a 9.1/15 with 13.71, viewers, 5.1/12 in adults 25-54 and matched a series high delivery in adults 18-49 (4.2/11).

? GHOST WHISPERER was first in adults 25-54 (4.0/12), adults 18-49 (3.1/11), second in households (6.7/12) and viewers (10.27m). GHOST WHISPERER has been first in adults 25-54 every week this season and first in three of the last four weeks in adults 18-49. This is GHOST WHISPERER's best household performance of the season and best viewer, adults 25-54 and adults 18-49 delivery since the 9/22/06 premiere.

? NUMB3RS was first in households (7.8/14), viewers (11.95m), both for the fifth consecutive week, first in adults 25-54 (4.5/13) for the fourth consecutive week and first in adults 18-49 (3.5/11) for the second time in three weeks. NUMB3RS posted season-high deliveries in these key measures.

? COLD CASE (9.3/14, 14.81m) scored its best delivery in adults 18-49 (4.3/10) and adults 18-34 (2.9/07) of the season and best viewers and adults 25-54 (5.4/11) performance since the season premiere.

CBS top programs of the week: #3 CSI: CRIME SCENE INVESTIGATION (an average of 20.49m viewers), #7 CSI: MIAMI (18.12m), #11 TWO AND A HALF MEN (16.25m), #12 CRIMINAL MINDS (16.20m), #13 CSI: NY (15.99m), #14 NCIS (15.92m), #15 SURVIVOR: COOK ISLANDS (15.02m), #16 COLD CASE (14.81m), #17 WITHOUT A TRACE (14.79m), #20 SHARK (13.71m), #22 THE NEW ADVENTURES OF OLD CHRISTINE (13.03m), #25 THE UNIT (12.94m) and #30 NUMB3RS (11.95m).





  [october 2006]  
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· COLD CASE (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· DESPERATE HOUSEWIVES (ABC)
· GHOST WHISPERER (CBS)
· JERICHO (CBS)
· LAW & ORDER (NBC)
· LOST (ABC)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· NUMB3RS (CBS)
· SHARK (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UGLY BETTY (ABC)
· UNIT, THE (CBS)
· WITHOUT A TRACE (CBS)











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