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"GILMORE GIRLS" AND "VERONICA MARS" COMBINE FOR THE CW'S MOST WATCHED TUESDAY
"Gilmore Girls" Ranks Second in Women 18-34 Four Weeks in A Row
"Veronica Mars" Retains 81% of "Gilmore Girls" Audience in Adults 18-34
"Veronica Mars" Matches Season Highs in Key Demos
October 25, 2006 (Burbank, CA) -- "Gilmore Girls" and "Veronica Mars" combined to give The CW's its most watched Tuesday to date (4.007mil), according to preliminary live plus same day Nielsen ratings for Tuesday, Oct. 24.
For the fourth week in a row, "Gilmore Girls" ranked second in the hour with its target demo of women 18-34 (3.2/9), behind only "Dancing With The Stars." "Gilmore Girls" was third from 8:00-9:00PM among women 18-49 (3.0/8).
"Veronica Mars" retained 81% of "Gilmore Girls" audience in adults 18-34.
"Veronica Mars" matched its season highs in adults 18-34 (1.7/5), adults 18-49 (1.4/4) and women 18-49 (1.9/5). "Veronica" improved week to week by 6% in viewers (3.3mil) and 6% in women 18-49 (1.9/5), and held 100% of last week's audience in adults 18-34, women 18-34 (2.2/6) and adults 18-49.
The combination of "Gilmore Girls" and "Veronica Mars" represents a vast improvement over UPN's Tuesday a year ago (10/25/05), with double digit gains of 58% in adults 18-34 (1.9/6), 59% in women 18-34 (2.7/7), 42% in adults 18-49 (1.7/5), 56% in women 18-49 (2.5/6) and 45% in viewers (4.007mil).
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