[11/10/06 - 11:38 AM]
Quick Take for Thursday, November 9, 2006 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, November 9.

[via press release from ABC]

Quick Take for Thursday, November 9, 2006 (Based on Fast Affiliate Ratings)

ABC Wins its Second Straight Thursday of the Sweep Among Adults 18-49

The Network�s Adult 18-49 Audience Triples the Same Night Last November

ABC�s �Grey�s Anatomy� Ranks as Thursday�s Most-Watched Show and Stands as The Night�s No. 1 TV Series in the Adult Demos on All Seven of its Original Airings

ABC�s �Ugly Betty� Takes a Strong Second in Viewers and Adults 18-49, While Winning the Hour by 31% in Women 18-34 with its Best Number in Five Weeks

ABC�s �Grey�s Anatomy� Defeats CBS� �C.S.I.� by 25% Among Adults 18-49

ABC�s Repeat �Housewives� Beats CBS� Original �Shark� by 35% in Adults 18-34

Thursday Night (8:00-11:00 p.m.)

ABC won its 2nd consecutive Thursday during the 2006 November Sweep among Adults 18-49, outpacing second-place CBS (5.5/14 vs. 5.2/14). ABC also ranked No. 1 on the evening among Adults 18-34 (5.1/15) and Teens 12-17 (2.4/8). ABC has qualified as the highest-rated Thursday network in the key Adult 18-49 sales demographic on 7 of 8 weeks this season, and as the No. 1 net in Adults 18-34 on all 8 weeks.

� ABC�s delivery is up sharply year to year, more than doubling its Total Viewer count and tripling its Adult 18-49 delivery. Compared to the same night last November Sweep (11/10/05), the Net�s numbers jumped by 156% in Total Viewers (14.1 million vs. 5.5 million) and 206% in Adults 18-49 (5.5/14 vs. 1.8/5).

�Ugly Betty� (8:00-9:00 p.m.)

ABC�s �Ugly Betty� earned second place during the opening hour on Thursday evening among Total Viewers (12.9 million) and Adults 18-49 (4.1/11), outdelivering NBC�s comedies in the time period on both measures (�My Name is Earl�/�The Office� = 8.6 million & 3.8/10). For its 7th week in a row (on each of the series� airings), ABC�s �Betty� placed a strong No. 1 in its time period in Women 18-34, beating out second-place CBS� �Survivor� by 31% (5.5/15 vs. 4.2/12). The new ABC series also topped its hour with Women 18-49 (5.9/15).

� �Ugly Betty� posted its highest Women 18-34 rating in 5 weeks � since 10/5/06.

� On average this season, �Ugly Betty� has grown the time period for ABC by 90% in Total Viewers (13.9 million vs. 7.3 million) and by 91% in Adults 18-49 (4.4/12 vs. 2.3/6) from the same nights last year.

�Grey�s Anatomy� (9:00-10:00 p.m.)

ABC's �Grey's Anatomy� edged out CBS� �C.S.I.� in viewers (20.6 million vs. 20.5 million) to become the most-watched TV show on Thursday night. The ABC medical drama�s advantage over the CBS crime drama was an impressive 25% in Adults 18-49 (8.5/21 vs. 6.8/17). In the key young adult sales demo, �Grey�s� has beaten �C.S.I.� on all 7 occasions where both shows have been in originals this season. �Grey�s� has held the Total Viewer advantage over �C.S.I.� in viewers on 6 of 7 of their original match-ups in the time slot.

� On each of its 7 original airings so far this season, ABC�s �Grey�s Anatomy� has represented Thursday�s No. 1 TV program across each of the adult demographics: AD18-34/AD18-49/AD25-54.

�Desperate Housewives � 11/9� (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's repeat airing of �Desperate Housewives� defeated CBS� original �Shark� in Adults 18-34 (3.5/11), Women 18-34 (5.0/14) and Women 18-49 (5.2/13). In fact the replay �Housewives� from the previous Sunday beat out the original �Shark� by 35% among Adults 18-34 (3.5/11 vs. 2.6/8).

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 11/9/06

  [november 2006]  


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