or


[11/29/06 - 10:03 PM]
Hallmark Channel's U.S. Television Premiere of "March of the Penguins" Ranks as Network's Highest-Ever-Rated Telecast, Saturday, November 25
The film's broadcast premiere drew a 4.1 household rating and 4.5 million viewers overall.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S U.S. TELEVISION PREMIERE OF �MARCH OF THE PENGUINS� RANKS AS NETWORK�S HIGHEST-EVER-RATED TELECAST, SATURDAY, NOVEMBER 25

Hallmark Channel is proud to announce that its U.S. television premiere of the Academy� Award-winning feature �March of the Penguins� scored as the channel�s highestever- rated telecast in its history with a 4.1 HH rating and over 3 million homes, on Saturday, November 25, 9 p.m., ET/PT.

�March of the Penguins� was viewed by an overwhelming 7.5 million unduplicated viewers (P2+) and was the day�s most-watched telecast on basic cable and the second mostwatched telecast on basic cable of the week, 11/20-11/26/06 (second only to Monday Night Football on ESPN). This stellar ratings performance led the network to deliver its highest day EVER with a 3.6 HH rating and 2.6 million homes in Prime Time, and a 1.4 HH rating and 1.1 million homes in Total Day.

�We knew that our audience would embrace and connect with the strong themes of family, love and caring in this film, which reflect our brand essence and reinforce our network�s standing as a family-friendly channel,� said David Kenin, Executive Vice President, Programming, Hallmark Channel. �This extraordinary performance further demonstrates that we are in tune with what our viewers expect to see on the network, and differentiates our channel as a distinctive choice for families, a must carry for our distribution partners and an engaging, cost-effective choice for our advertisers, alike. It also signifies that airing first-run theatricals is a winning strategy for the network.�

�March of the Penguins� won the 9-11 p.m. time period among HHs and delivery of total viewers, and ranked among the top 5 basic ad-supported cable networks in key demo ratings and delivery:

� #1 in HHs (4.1 rating and 3 million homes)

� #1 in P2+ (2.4 rating and 4.5 million viewers)

� #1 in W25-54 (2.2 rating and 936,000 impressions)

� #1 in A25-54 (1.7 rating and 1.5 million impressions)

� #1 in W18-49 and A18-49 (1.6 rating and 1.3 rating, respectively)

� #3 in A18-49 and W18-49 delivery (1.2 million and 713,000 million homes, respectively)

�March of the Penguins� is part of a multi-picture deal with Warner Bros. Domestic Cable Distribution. Other titles in the package include: �Troy,� starring Brad Pitt and Eric Bana; �New York Minute,� starring Mary Kate and Ashley Olsen; and �Hearts in Atlantis,� starring Anthony Hopkins, among other favorites.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 adsupported cable networks in Total Day and Prime Time household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

Source: Nielsen Media Research (11/20-11/26/06)





  [november 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[02/01/15 - 08:51 AM]
"NFL Honors" Is the #1 Primetime Telecast of the Night on the Big 4 in Adults 18-49
NBC spins the numbers for Saturday, January 31.

[02/01/15 - 08:30 AM]
Saturday's Broadcast Ratings: "NFL Honors" Powers Demo Victory for NBC
The Peacock's coverage leads the night among adults 18-49.

[01/31/15 - 08:47 AM]
"Grimm" Retains 92% of Last Week's Rating in Adults 18-49, Which Matched Its Highest Result Since Its Season Debut
NBC spins the numbers for Friday, January 30.

[01/31/15 - 08:39 AM]
ABC Wins Friday with the Top 2 Shows - "20/20" Hits 10-Week Highs
ABC spins the numbers for Friday, January 30.

[01/31/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Takes Home Demo Crown with "Shark Tank"
The network's reality mainstay leads the night among adults 18-49.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.