[11/29/06 - 10:03 PM]
Hallmark Channel's U.S. Television Premiere of "March of the Penguins" Ranks as Network's Highest-Ever-Rated Telecast, Saturday, November 25
The film's broadcast premiere drew a 4.1 household rating and 4.5 million viewers overall.

[via press release from The Hallmark Channel]


Hallmark Channel is proud to announce that its U.S. television premiere of the Academy� Award-winning feature �March of the Penguins� scored as the channel�s highestever- rated telecast in its history with a 4.1 HH rating and over 3 million homes, on Saturday, November 25, 9 p.m., ET/PT.

�March of the Penguins� was viewed by an overwhelming 7.5 million unduplicated viewers (P2+) and was the day�s most-watched telecast on basic cable and the second mostwatched telecast on basic cable of the week, 11/20-11/26/06 (second only to Monday Night Football on ESPN). This stellar ratings performance led the network to deliver its highest day EVER with a 3.6 HH rating and 2.6 million homes in Prime Time, and a 1.4 HH rating and 1.1 million homes in Total Day.

�We knew that our audience would embrace and connect with the strong themes of family, love and caring in this film, which reflect our brand essence and reinforce our network�s standing as a family-friendly channel,� said David Kenin, Executive Vice President, Programming, Hallmark Channel. �This extraordinary performance further demonstrates that we are in tune with what our viewers expect to see on the network, and differentiates our channel as a distinctive choice for families, a must carry for our distribution partners and an engaging, cost-effective choice for our advertisers, alike. It also signifies that airing first-run theatricals is a winning strategy for the network.�

�March of the Penguins� won the 9-11 p.m. time period among HHs and delivery of total viewers, and ranked among the top 5 basic ad-supported cable networks in key demo ratings and delivery:

� #1 in HHs (4.1 rating and 3 million homes)

� #1 in P2+ (2.4 rating and 4.5 million viewers)

� #1 in W25-54 (2.2 rating and 936,000 impressions)

� #1 in A25-54 (1.7 rating and 1.5 million impressions)

� #1 in W18-49 and A18-49 (1.6 rating and 1.3 rating, respectively)

� #3 in A18-49 and W18-49 delivery (1.2 million and 713,000 million homes, respectively)

�March of the Penguins� is part of a multi-picture deal with Warner Bros. Domestic Cable Distribution. Other titles in the package include: �Troy,� starring Brad Pitt and Eric Bana; �New York Minute,� starring Mary Kate and Ashley Olsen; and �Hearts in Atlantis,� starring Anthony Hopkins, among other favorites.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 adsupported cable networks in Total Day and Prime Time household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

Source: Nielsen Media Research (11/20-11/26/06)

  [november 2006]  

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