[11/30/06 - 05:38 PM]
ABC Marks Is First November Sweep Win in 7 Years in Adults 18-49
ABC spins the numbers for the November sweeps period.

[via press release from ABC]

ABC Marks is First November Sweep Win in 7 Years in Adults 18-49

ABC is Up 11% in Viewers and 5% in Adults 18-49 in the �Non-Sports� Averages, the Only Network to Grow During November on Both Counts

ABC Claims the Top 2 TV Series of November in Adults 18-49, And Airs the Top 2 Most-Watched Telecasts of the Sweep and Season

November 2006 (28 Nights � Complete Sweep):

ABC ranked No. 1 during the 2006 November Sweep in the key Adult 18-49 sales demo, besting the second-place networks by +8% (4.1/11 vs. 3.8/10 � CBS and NBC tied). For the 3rd consecutive November Sweep, ABC ranked as the No. 1 network among Adults 18-34 (3.3/10). The Net�s competitive performance becomes even more noteworthy, considering that it did not have �Monday Night Football� this year in the averages.

� After tying CBS for No. 1 last November in Adult 18-49 rating, ABC marked its first outright November Sweep victory in the key young adults sales demographic in 7 years � since November 1999.

� Excluding sports from the averages this year and last to adjust for the loss of �MNF,� ABC saw its November Sweep numbers grow by 11% in Total Viewers (12.1 million vs. 10.9 million) and by 5% in Adults 18-49 (4.3/11 vs. 4.1/11). In fact, ABC was the only network to grow in the �non-sports� averages in either Nielsen measure.

2006 November Sweep Highlights:

� Series Rankings: In Adults 18-49, ABC aired 7 the Top 12 television series during the 2006 November Sweep, including the Top 2: �Grey�s Anatomy� � No. 1, �Desperate Housewives� � No. 2, �Lost� � No. 5, �DWTS� � No. 6, �DWTS the Results Show� � No. 9 and �Extreme Makeover: Home Edition� and �Brothers & Sisters� tied at No. 12. ABC placed 5 of the Top 7 most-watched TV series in November, including the Top 2: �DWTS� � No. 1, �DWTS the Results Show� � No. 2, �Desperate Housewives� � No. 4, �Grey�s Anatomy� � No. 5 and �Lost� � No. 7. ABC�s �Grey�s Anatomy� and �Desperate Housewives� stand as the Top 2 series of the sweep in Adults 18-34 and across all key women demographics (W18-34/W18-49/W25-54). Disney-owned ABC claimed the Top 4 broadcast series of the sweep in Kids 2-11, including �Home Edition,� �DWTS,� �DWTS the Results Show� and �America�s Funniest Home Videos.�

� Individual Telecast Rankings: With the penultimate episode of �Dancing with the Stars� and the series� third season finale (on 11/14 &11/15/06), ABC broadcast the Top 2 most-watched TV telecasts on any network during the November Sweep, and also this season. During the sweep, the Net placed 8 of the Top 10 most-watched TV telecasts, with episodes of �DWTS the Results� �DWTS,� �Desperate Housewives� and �Grey�s Anatomy.� ABC delivered 8 of the Top 10 individual program telecasts during November among Adults 18-49, between episodes of �Desperate Housewives� and �Grey�s Anatomy.� Each of the Top 6 telecasts during November in Adults 18-34 were episodes of either ABC�s �Grey�s� or �Housewives.�

� Rank by Night: On average, ABC ranked either first or second in November among Adults 18-49 on 5 of 7 nights of the week: Tuesday � No. 1, Wednesday � No. 2, Thursday � No. 1, Saturday � No. 1 and Sunday � No. 2. On Tuesday, November 14, the evening of the penultimate �DWTS� episode, ABC delivered the most-watched night of television on any network during the sweep and for the season.

Source: Nielsen Media Research, NTI Most Current Data (11/2-11/29/06 vs. 11/3-11/30/05), or as dated. Series rankings based on regular programs only.

  [november 2006]  


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