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[12/12/06 - 10:38 PM]
Hallmark Channel's Holiday Season Continues to Look Bright - Network Scores High on Original Holiday Movie "What I Did for Love" on Saturday, December 9
3.1 million viewers, including a 2.8 household rating, tuned into the Hallmark original, its fourth highest-rated telecast to date.
[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S HOLIDAY SEASON CONTINUES TO LOOK BRIGHT � NETWORK SCORES HIGH ON ORIGINAL HOLIDAY MOVIE �WHAT I DID FOR LOVE� ON SATURDAY, DECEMBER 9

The premiere of Hallmark Channel�s Original holiday movie, �What I Did For Love,� on Saturday, December 9, scored an impressive 2.8 HH rating and averaged 2.1 million HHs and 3.1 million viewers (P2+), making the family-friendly programmer the most watched ad-supported cable network of the time period (Sat., 9-11 p.m.). The movie ranked as the second highest-rated basic cable movie of the day, the third highest-rated basic cable movie of the week (12/4-12/10/06), and was the network�s fourth highestever- rated telecast. �What I Did For Love� was seen by nearly 4.3 million unduplicated viewers.

Source: Nielsen Media Research, 12/4-12/10/06





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· WHAT I DID FOR LOVE (HALLMARK)




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