Re-Animated Premieres as Cartoon Network�s Top-Rated Original Movie in Network History
First-Ever Live-Action/Animation Venture Charts Impressive Double-Digit Gains Across Targeted Kids 6-11, 2-11;
Also Ranks as the #1 program in its Time Period with Kids Among All Ad-Supported Basic Cable
ATLANTA -- Following its record-setting Thanksgiving Day performance, Cartoon Network premiered its first-ever original live-action and animation movie, Re-Animated (Friday, 8-10 p.m.), scoring significant double-digit delivery and ratings gains across key demos and setting a new performance record for the network�s top original movie ever with its target kids 6-11, according to preliminary data from Nielsen Media Research. The two-hour adventure-comedy about a 12-year-old boy whose life is turned upside-down after an accident at an amusement park posted delivery and ratings increases of 28%-47% among kids 6-11 and kids 2-11 vs. the same time period last year. The results were even stronger among boys�44%-75% delivery and ratings improvements vs. 2005. Re-Animated also ranked as the #1 program of the week on Cartoon Network, and the #1 program with kids 6-11 and 2-11 in its time period among all ad-supported basic cable.
Highlights of Re-Animated�s premiere performance among Cartoon Network�s target kid audiences vs. the same 2005 time period, as well the network�s prime time franchise FRIDAYS� performance, include the following:
Re-Animated (Friday, 8-10 p.m.) vs. the same time period in 2005
- Kids 6-11 delivery (1,217,000) increased by 45%, and ratings (5.0) by 47%
- Kids 2-11 delivery (1,482,000) expanded by 30%, and ratings (3.7) by 28%
- Boys 6-11 delivery (873,000) improved by 74%, and ratings (7.0) by 75%
- Boys 2-11 delivery (1,009,000) surged ahead by 47%, and ratings (4.9) by 44%
FRIDAYS (Friday, 7 p.m-12 a.m.) vs. the same time period in 2005
- Kids 6-11 delivery (1,015,000) and ratings (4.2) both advanced by 24%
- Kids 2-11 delivery (1,265,000) climbed by 12%, and ratings (3.2) by 14%
- Boys 6-11 delivery (738,000) and ratings (5.9) both jumped by 37%
- Boys 2-11 delivery (873,000) and ratings (4.3) both grew by 23%
Re-Animated out-performed all of Cartoon Network�s earlier original movie offerings with its primary kids 6-11 demo, including Foster�s Home for Imaginary Friends: GOOD WILT HUNTING (Nov. 23, 2006), Codename: Kids Next Door: OPERATION Z.E.R.O. (Aug. 11, 2006), Foster�s Home for Imaginary Friends (Aug. 13, 2004), Party Wagon (Feb. 27, 2004) and Samurai Jack: The Trilogy (Aug. 10, 2001).
When seventh-grader Jimmy Roberts (Dominic Janes, ER) requires an emergency brain transplant after a collision with a park trolley while visiting the famous Gollyworld theme park, his world is changed forever. Gollyworld doctors give him the frozen brain of the famous cartoonist Milt Appleday (comedy veteran Fred Willard). Now wherever Jimmy goes he sees all of Milt Appleday�s cartoon characters in the real world. Actors Paul Reubens, Tom Kenny, Ellen Greene and Brian Posehn lend their voices to the Appleday cartoon characters that come to life only for Jimmy.
Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m. - 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 12/04/06 � 12/10/06
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.