ABC�s �BE UGLY �07� CAMPAIGN OFF TO A STRONG START WITH SUCCESSFUL �UGLY BETTY� MARATHONS ON ABC FAMILY AND SOAPnet
�Be Ugly �07,� ABC�s pro-social campaign that asks America to resolve to be real, be smart, be passionate, be true to yourself and be ugly, just like �Ugly Betty� in 2007, got off to a strong start with cross network support on ABC Family and SOAPnet.
ABC Family�s �Ugly Betty� marathon on Sunday, Dec. 31 (9:00 a.m. � 7:00 p. m., ET) was the channel�s most-watched off-net scripted series marathon, with 1.2 million Total Viewers. In addition, the marathon ranked No. 2 in its time period with Women 18-34 and No. 3 in Adults 18-49. Versus year-ago time period averages, ABC Family was up by double digits in all key demos, including 25% in HH (1.0 vs. 0.8) and 25% with Adults 18-34 and Adults 18-49 (0.5 vs. 0.4).
SOAPnet rang in the New Year with �Ugly Betty� on Jan. 1 (10:00 a.m. � 8:00 p.m., ET).
�UGLY BETTY� ON ABC
�Ugly Betty� is TV�s No. 1 new comedy of the 2006-07 television season with both Total Viewers and Adults 18-49, and stands as the No. 1 new series this season among Hispanic Viewers watching English language TV. �Ugly Betty� has quickly given ABC a strong foothold during the opening hour on Thursday night, proving to be a self-starter in a very competitive time period and a highly compatible lead-in to �Grey�s Anatomy.� The series is a dominant No. 1 in the hour among Women 18-34, leading second-place CBS by double-digits. �Ugly Betty� has greatly improved the time period for ABC, nearly doubling its year-ago delivery in both Total Viewers and Adults 18-49.
�BE UGLY �07�
�Be Ugly �07� challenges conventional perceptions and stereotypes of real beauty and promotes self esteem and empowerment. For more information go to www.BeUgly07.com.