[01/05/07 - 04:19 PM]
ABC's "Be Ugly '07" Campaign Off to a Strong Start with Successful "Ugly Betty" Marathons on ABC Family and Soapnet
1.2 million viewers on average watched "Betty's" December 31 marathon on ABC Family.

[via press release from ABC]


�Be Ugly �07,� ABC�s pro-social campaign that asks America to resolve to be real, be smart, be passionate, be true to yourself and be ugly, just like �Ugly Betty� in 2007, got off to a strong start with cross network support on ABC Family and SOAPnet.

ABC Family�s �Ugly Betty� marathon on Sunday, Dec. 31 (9:00 a.m. � 7:00 p. m., ET) was the channel�s most-watched off-net scripted series marathon, with 1.2 million Total Viewers. In addition, the marathon ranked No. 2 in its time period with Women 18-34 and No. 3 in Adults 18-49. Versus year-ago time period averages, ABC Family was up by double digits in all key demos, including 25% in HH (1.0 vs. 0.8) and 25% with Adults 18-34 and Adults 18-49 (0.5 vs. 0.4).

SOAPnet rang in the New Year with �Ugly Betty� on Jan. 1 (10:00 a.m. � 8:00 p.m., ET).


�Ugly Betty� is TV�s No. 1 new comedy of the 2006-07 television season with both Total Viewers and Adults 18-49, and stands as the No. 1 new series this season among Hispanic Viewers watching English language TV. �Ugly Betty� has quickly given ABC a strong foothold during the opening hour on Thursday night, proving to be a self-starter in a very competitive time period and a highly compatible lead-in to �Grey�s Anatomy.� The series is a dominant No. 1 in the hour among Women 18-34, leading second-place CBS by double-digits. �Ugly Betty� has greatly improved the time period for ABC, nearly doubling its year-ago delivery in both Total Viewers and Adults 18-49.

�BE UGLY �07�

�Be Ugly �07� challenges conventional perceptions and stereotypes of real beauty and promotes self esteem and empowerment. For more information go to www.BeUgly07.com.

  [january 2007]  


most recent ratings | view all posts
[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.