Quick Take for Thursday, January 18, 2007 (Based on Fast Affiliate Ratings)
ABC Dominates Thursday Evening Among Adults 18-49,
Beating Second-Place CBS by 14% in the Key Sales Demographic
ABC�s �Grey�s Anatomy� is Thursday�s No. 1 TV Show in Viewers and Key Adults
Fresh Off its �Golden Globes� Victories, ABC�s �Ugly Betty� Wins at 8pm, with its Largest Audience in Over 3 Months and Second-Highest-Ever Adult 18-49 Number
At 9pm, ABC�s �Grey�s Anatomy� Towers Over CBS� �C.S.I.� by 26% in Adults 18-49
Marking its Second-Highest Viewer and Adult 18-49 Numbers in the Time Slot, ABC�s �MEN IN TREES� Hits a Series-High and Ranks No. 1 in the Hour with Adults 18-34
Thursday Night (8:00-11:00 p.m.)
ABC posted another definitive first-place victory on Thursday night in Adults 18-49, beating out second-place CBS by 14% in the key young adult sales demographic (5.6/14 vs. 4.9/12). Making it a clean demographic sweep, the Network also held the No. 1 position on Thursday in Adults 25-54 (6.5/15), Adults 18-34 (5.0/14), Teens 12-17 (2.3/7) and Kids 2-11 (1.6/7).
� ABC�s �Grey�s Anatomy� stood as the No. 1 TV program on Thursday in Total Viewers and across each of the key adult demographics (AD18-34/AD18-49/AD25-54).
�Ugly Betty� (8:00-9:00 p.m.)
On its first telecast since its �Golden Globes� victories, ABC�s freshman �Ugly Betty� ranked No. 1 during the 8 o�clock hour in Total Viewers (14.1 million) and Adults 18-49 (4.5/12). �Betty� also won its time period across each of the key women demographics: W18-34 (5.6/15), W18-49 (6.4/16) and W25-54 (7.6/17). Among its core audience of Women 18-34, �Ugly Betty� has been the No. 1 program in its hour on each of the series� regular original telecast.
� �Ugly Betty� attracted its largest audience in more than 3 months (since 10/5/06), representing its third-largest audience ever. The program equaled its second-highest-ever Adult 18-49 rating, trailing only its series debut telecast in September.
�Grey�s Anatomy� (9:00-10:00 p.m.)
Thursday�s No. 1 television program, ABC's �Grey's Anatomy� led the 9 o�clock hour in Total Viewers (21.9 million) and Adults 18-49 (8.7/20). In the key Adults 18-49 sales demographic, ABC�s �Grey�s Anatomy� defeated CBS� �C.S.I.� by a substantial 26% (8.7/20 vs. 6.9/16).
�MEN IN TREES� (10:00-11:00 p.m.)
ABC's �MEN IN TREES� delivered the No. 1 position during the 10 o�clock hour among Adults 18-34 (3.2/9), also winning the time period ahead of CBS� original �Shark� across the women demographics: W18-34 (4.3/12), W18-49 (5.3/13) and W25-54 (6.5/15).
� The freshman ABC series was up week to week, attracting its largest audience (10.7 million) and top Adult 18-49 rating (3.7/10) since its premiere telecast in the time period seven weeks ago - on 11/30/06. �MEN IN TREES� marked a series-high rating among Adults 18-34.
Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 1/18/07.