or


[01/30/07 - 09:40 PM]
Adult Swim Sets All-New Basic Cable Records for January Total Day Delivery of Key Young Adults
Cartoon Network spins the numbers for the month of January.
[via press release from Cartoon Network]

Adult Swim Sets All-New Basic Cable Records for January Total Day Delivery of Key Young Adults

January 30, 2007

Adult Swim�s reign among adults 18-34, adults 18-24, men 18-34 and men 18-24 charted new network and ad-supported basic cable records for January, according to preliminary data from Nielsen Media Research. Scoring double-digit growth vs. January last year, the late-night network set new benchmarks for ad-supported cable�s best January total day delivery of adults 18-24, men 18-24 and men 18-34. In addition to posting its own new network records, Adult Swim also ranked #1 among all ad-supported basic cable networks in January for total day delivery of adults 18-34, and extended its run as the #1 network among men 18-24 for 22 consecutive months. Adult Swim also ranked #7 among ad-supported basic cable for total day delivery of adults 18-49.

Highlights of Adult Swim�s overall January performance include the following:

ADULT SWIM (Monday-Thursday, Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.) in January �07 vs. the January �06 time period

� Adults 18-34 delivery (366,000) increased by 8%, and ratings (0.5) were unchanged

� Adults 18-24 delivery (228,000�a new basic cable record) improved by 18%, and ratings (0.8) by 14%

� Men 18-34 delivery (238,000�a new basic cable record) expanded by 16%, and ratings (0.7) by 17%

� Men 18-24 delivery (146,000�a new basic cable record) jumped by 20%, and ratings (1.0) by 11%

Across the final week in January �07, Adult Swim also ranked #1 for total day delivery among the four key demos, charting significant double-digit increases across the board. Among the week�s highlights, Adults 18-34 delivery (396,000) increased by 17% and ratings (0.6) by 20% vs. the same time period last year.

Additionally, Adult Swim programming in January accounted for six of the Top 50 programs of the month among adults 18-34, and 16 of the Top 50 telecasts of the month among men 18-34, more than any other network.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 1/01/07 � 1/28/07

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD data 01/15-28/07 and final Live +7 prior to those dates). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.





  [january 2007]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[03/04/26 - 09:29 AM]
ABC Continues Multiplatform Success With Midseason Lineup
Season to date, ABC continues to dominate the competitive cross-platform landscape among broadcast series based in viewing over seven days on ABC, Hulu, Disney+ and digital platforms.
[03/03/26 - 03:30 PM]
ABC's Beloved Comedy "Scrubs" Returns with Over 11 Million Total Audience to Date
On linear over three days, "Scrubs" was the top comedy telecast among Adults 18-49 (0.74 rating) on any network (excluding post-NFL telecasts) in over a year.
[03/03/26 - 03:00 PM]
"Marshals" Premiere on CBS Is the Most-Watched New Scripted Debut Without a Football Lead-In Since 2018, with 9.5 Million Viewers
"Marshals," "Tracker" and "60 Minutes" are the top three series on television for the week.
[03/03/26 - 12:01 PM]
Netflix Top 10: Week of February 23 - "Bridgerton" Season 4 Lives Happily Ever After at No. 1 in This Week's Top 10
Coming in at No. 2 on the English TV list is Season 3 of "The Night Agent" with 9.9 million views.
[03/02/26 - 03:10 PM]
"Sheriff Country" Midseason Premiere Scores Its Most-Watched Episode and Is the #1 Show of the Night
5.30 million viewers on average tuned into the show's return on Friday.
[02/27/26 - 03:00 PM]
"Survivor 50" Premiere Wins the Night Posting CBS' Most-Watched Wednesday Since 2022
Said premiere averaged 5.06 million viewers, peaking with 6.18 million.
[02/26/26 - 02:19 PM]
"Live with Kelly and Mark" Soars to Season High with Best Audience in Over a Year
"Live" has now ranked as the No. 1 talk show in syndication for 157 consecutive weeks across all key measures.
[02/25/26 - 05:44 PM]
ABC Wins Monday Night as "American Idol" Dominates with Best Audience Since Season Premiere
In fact, "American Idol" scored its largest margin of victory ever in Total Viewers over "The Voice" during its nine-season run on ABC.

[02/25/26 - 03:35 PM]
"20/20: The Au Pair, The Affair and Murder" About a Twisted Love Triangle Delivers Best Adult 25-54 Performance in 10 Months and Strongest Delivery in Adults 18-49 in 11 Months
Hitting new season highs for the second straight week, "20/20" improved on the previous week in Adults 25-54 and Adults 18-49.
[02/25/26 - 02:46 PM]
ABC News Is No. 1 Broadcast Network for Coverage of the State of the Union, Beating NBC by 1.4 Million and CBS by 1.7 Million
Said coverage ranked No. 1 among the broadcast networks in all key target demos: Total Viewers (4.912 million), Adults 25-54 (1.125 million) and Adults 18-49 (886,000).
[02/24/26 - 01:48 PM]
Nearly 21 Million Viewers Watched NBCUniversal's Coverage of USA-Canada Olympic Men's Gold Medal Hockey Game, Peaking at 26 Million for Game-Winning Goal on NBC & Peacock
The USA-Canada gold-medal game delivered an average live audience of 18.6 million viewers on NBC and Peacock (8:15-11 a.m. ET).
[02/24/26 - 12:01 PM]
Netflix Top 10: Week of Feb. 16 - "Reality Check: Inside America's Next Top Model" Sashays to No. 1 in Top 10
Plus: Season 3 of "The Night Agent" took No. 2 on the English TV list with 8.4 million views.

[02/23/26 - 03:55 PM]
NBCUniversal's Presentation of Milan Cortina Olympics Dominates Media Landscape & Delivers Largest Winter Games Audience Since 2014
Sunday's Closing Ceremony provided a spectacular culmination as more than 215 million Americans (215.6 million through February 17) tuned in across NBCUniversal's platforms for "Legendary February."
[02/23/26 - 12:00 PM]
CBS Series Post Strong Fall Viewership, Topping Broadcast and Streaming Rankings in Live + 35-Day Multiplatform Viewership
The CBS fall lineup scored eight of the top 10 most-watched series among broadcast competition and nine of the top 20 most-watched series among all broadcast and streaming competition for this season's episodes airing through January 4, 2026.
[02/20/26 - 11:08 AM]
"The 'Burbs" Continues Hot Start on Peacock
The series has generated nearly 1 billion viewing minutes on platform since its February 8 launch.