or


[01/30/07 - 09:40 PM]
Adult Swim Sets All-New Basic Cable Records for January Total Day Delivery of Key Young Adults
Cartoon Network spins the numbers for the month of January.
[via press release from Cartoon Network]

Adult Swim Sets All-New Basic Cable Records for January Total Day Delivery of Key Young Adults

January 30, 2007

Adult Swim�s reign among adults 18-34, adults 18-24, men 18-34 and men 18-24 charted new network and ad-supported basic cable records for January, according to preliminary data from Nielsen Media Research. Scoring double-digit growth vs. January last year, the late-night network set new benchmarks for ad-supported cable�s best January total day delivery of adults 18-24, men 18-24 and men 18-34. In addition to posting its own new network records, Adult Swim also ranked #1 among all ad-supported basic cable networks in January for total day delivery of adults 18-34, and extended its run as the #1 network among men 18-24 for 22 consecutive months. Adult Swim also ranked #7 among ad-supported basic cable for total day delivery of adults 18-49.

Highlights of Adult Swim�s overall January performance include the following:

ADULT SWIM (Monday-Thursday, Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.) in January �07 vs. the January �06 time period

� Adults 18-34 delivery (366,000) increased by 8%, and ratings (0.5) were unchanged

� Adults 18-24 delivery (228,000�a new basic cable record) improved by 18%, and ratings (0.8) by 14%

� Men 18-34 delivery (238,000�a new basic cable record) expanded by 16%, and ratings (0.7) by 17%

� Men 18-24 delivery (146,000�a new basic cable record) jumped by 20%, and ratings (1.0) by 11%

Across the final week in January �07, Adult Swim also ranked #1 for total day delivery among the four key demos, charting significant double-digit increases across the board. Among the week�s highlights, Adults 18-34 delivery (396,000) increased by 17% and ratings (0.6) by 20% vs. the same time period last year.

Additionally, Adult Swim programming in January accounted for six of the Top 50 programs of the month among adults 18-34, and 16 of the Top 50 telecasts of the month among men 18-34, more than any other network.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 1/01/07 � 1/28/07

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD data 01/15-28/07 and final Live +7 prior to those dates). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.





  [january 2007]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[05/29/26 - 03:02 PM]
"20/20" Is Friday's No. 1 Newsmagazine, Leading "Dateline" in Total Viewers for the 5th Consecutive Broadcast Season
"20/20" improved on the previous season in Total Viewers (+5%/+170,000 - 3.672 million vs. 3.502 million).
[05/29/26 - 03:01 PM]
ABC News Is #1 in Total Viewers Sunday Morning and in Late-Night
"Nightline" posted double-digit gains week to week in Adults 25-54 and Adults 18-49.
[05/28/26 - 03:23 PM]
2026 NBA Eastern Conference Finals Presented by Dunkin' Finishes Strong with Average Audience of 7.4 Million Viewers Across ESPN and ABC
Additionally, Game 4 on ESPN averaged 7.2 million viewers, marking the most-viewed Eastern Conference Finals Game 4 across any network since 2018.
[05/28/26 - 11:00 AM]
CBS Outpaces Competitors with Eight of the Top 25 Series Across All Streaming and Broadcast Originals in Nielsen's All-Series Ranker
CBS has the most top 25 series of any streaming or broadcast competitor and twice as many as its closest broadcast competitor, including six series with 10+ million viewers.
[05/28/26 - 10:31 AM]
FOX Delivers Most-Watched UFL Game Since League Started in 2024
1,593,000 viewers watched as Louisville defeated Dallas 37-23 on Sunday.
[05/28/26 - 10:26 AM]
FOX Scores with 110th Running of the Indianapolis 500
6,635,000 viewers watched Felix Rosenqvist edge David Malukas by 0.0233 seconds with a last-lap pass to win the Indy 500 Sunday on FOX.
[05/27/26 - 03:13 PM]
FOX Saturday Baseball Draws Strong Audience Over Holiday Weekend
2,355,000 viewers tuned in to the two-game slate highlighted by the Dodgers' 11-3 victory over the Brewers in most of the country.
[05/26/26 - 12:03 PM]
"Off Campus" Season 1 Has Reached 36 Million Viewers Worldwide in Its First 12 Days
Off Campus. On everyone's screen.
[05/26/26 - 12:01 PM]
Netflix Top 10: Week of May 18 - In Ruthless Pursuit, "Nemesis" Steals No. 1 in This Week's Top 10
Retirement in "The Boroughs" is anything but sleepy as the Duffer Brothers-produced sci-fi series took No. 2 on the list with 5.6 million views.
[05/26/26 - 11:00 AM]
"Dutton Ranch" Is the Biggest Original Series Debut in Paramount+ History
In addition to its record-setting performance on Paramount+, "Dutton Ranch" is also the #1 streaming series according to Nielsen based on average audience for the week of May 11 according to preliminary data.
[05/21/26 - 02:32 PM]
ESPN Delivered Most-Watched NBA Eastern Conference Finals Game 1 Since 2018
The New York Knicks overtime victory against the Cleveland Cavaliers on May 19 generated an average audience of 7.1 million viewers and peaked with 8.87 million viewers at 10:45 p.m. ET.

[05/21/26 - 02:00 PM]
"Survivor" Historic 50th Season Concludes with Most-Watched Finale Since 2020
The season finale drew an average of 5.78 million viewers, based on Nielsen Preliminary panel only data.
[05/21/26 - 07:01 AM]
NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones
The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.
[05/20/26 - 03:05 PM]
NBC and Peacock Deliver the Most-Watched Western Conference Finals Game 1 Ever for Monday's Spurs-Thunder Double Overtime Thriller
Coverage peaked with 12.0 million viewers from 11:30-11:43 p.m. ET for the second overtime and game's conclusion.
[05/20/26 - 03:04 PM]
ESPN Aired Its Most Viewed 2026 Stanley Cup Playoffs Second Round of the Current Rights Deal
Collectively all 11 Second Round games, with nine airing on ESPN and two on ABC, delivered 2.2 million viewers, up 76% year-over-year.