[01/30/07 - 01:46 PM]
Hallmark Channel Delivers Highest-Ever-Rated January Fueled by New Mystery Movies and Basic Cable Premiere of "Troy"
The latest installments of "Murder 101," "Mystery Woman" and "McBride" helped drive the cable channel's success.

[via press release from The Hallmark Channel]


Hallmark Channel kicked off the New Year with its highest-ever-rated January among Prime Time and key women demo delivery. The network also continued to rank among the top 10 ad-supported cable networks, ranking eighth in Prime Time HH rating.

The strong performance is attributed to the premiere of several new Hallmark Channel Mystery movies as well as its basic cable premiere of �Troy,� starring Brad Pitt and Eric Bana.

In January �07, Hallmark Channel delivered its highest-ever January with a 1.2 HH rating and 926,000 homes in Prime Time, ranking eighth among all ad-supported cable networks. Hallmark Channel also experienced its highest-ever delivery among key female demos, attracting 184,000 W25-54 and 133,000 W18-49 in Prime Time.

Hallmark Channel�s original movies and acquired theatricals continue to deliver impressive results for the family-friendly programmer. In January, the network saw strong ratings from the premiere of three new mystery movies and the basic cable premiere of the box office hit �Troy.� The mystery movie premieres included: �Murder 101: College Can Be Murder,� January 6 (9-11 p.m.), 1.5 HH rating; �Mystery Woman: In the Shadows,� January 13 (9-11 p.m.), 1.5 HH rating; and �McBride: Semper Fi,� January 20 (9-11 p.m.), 2.0 HH rating, making it the channel�s second highest-ever-rated mystery movie and highest-ever-rated �McBride.� �Troy� premiered on January 27 (9-11:30 p.m.) delivering a 1.5 HH rating. The movie was seen by 4.2 million unduplicated viewers P2+ and was the fifth highest-rated Prime Time movie of the night.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

Source: Nielsen Media Research, 1/1/07-1/28/07

  [january 2007]  


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