[02/02/07 - 01:19 PM]
Quick Take for Thursday, February 1, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, February 1.

[via press release from ABC]

Quick Take for Thursday, February 1, 2007 (Based on Fast Affiliate Ratings)

Posting Enormous Gains from the Same Night Last Year, ABC Wins the Opening Night of the February Sweep for the First Time in at Least 15 Years

ABC�s �Ugly Betty� is No. 1 at 8pm in Viewers and Adults 18-49, Hitting Series-High Ratings in Adults 18-34, Women 18-34 and Across Each of the Men Demographics

Thursday�s No. 1 Show, ABC�s �Grey�s Anatomy� Dominates CBS� �C.S.I.� in Viewers And Adults 18-49, with its Biggest-Ever Winning Advantage in the Key Sales Demo

�Grey�s� Posts its Second-Highest Adult 18-49 Number This Season And Achieves Season Highs with Adults 18-34 and Women 18-34

Placing a Competitive Second in its Slot with Adults 18-34 and Key Women, ABC�s �MEN IN TREES� Hits Series-Highs in Adults 18-49, Adults 18-34 and Women 18-34

Thursday Night (8:00-11:00 p.m.)

ABC won the opening night of the 2007 February Sweep in Total Viewers (16.2 million) and Adults 18-49 (6.3/16). Leading its third consecutive Thursday in the key Adult 18-49 sales demographic, ABC overshadowed second-place CBS by a margin of 34% (6.3/16 vs. 4.7/12). ABC also marked its third straight Thursday as the No. 1 television network in Adults 25-54 (6.8/16), Adults 18-34 (6.2/17) and Teens 12-17 (2.2/7).

� Growing by 3.0 million viewers and by 75% in Adults 18-49 from the same night last year (13.2 million & 3.6/9 on 2/2/06), ABC registered its first victory on the opening night of any February Sweep in at least 15 years � pre-dating the start of Nielsen�s electronic data base in September 1991.

�Ugly Betty� (8:00-9:00 p.m.)

ABC�s freshman �Ugly Betty� ranked No. 1 during the 8 o�clock hour in Total Viewers (14.0 million) and Adults 18-49 (4.7/12 - tie). �Betty� also won the slot with Adults 25-54 (5.4/13) and remained dominant in its time period across each of the key women demographics: W18-34 (6.5/17), W18-49 (6.6/16) and W25-54 (7.5/17). Among its core audience of Women 18-34, �Ugly Betty� has been the No. 1 program in its hour on each of the series� regular original telecast. �Betty� stood as the No. 2 TV program on Thursday with Women 18-34, behind only lead-out �Grey�s Anatomy.�

� �Ugly Betty� posted its second-highest-ever rating among Adults 18-49, trailing only its series debut in September. The program marked series-high numbers with Adults 18-34, Women 18-34 and across each of the men demographics (M18-34/M18-49/M25-54).

�Grey�s Anatomy� (9:00-10:00 p.m.)

Thursday�s No. 1 TV program, ABC's �Grey's Anatomy� outdrew CBS� �C.S.I.� at 9:00 p.m. by 2.6 million viewers (23.9 million vs. 21.3 million) and by 50% in Adults 18-49 (10.2/23 vs. 6.8/16). It was �Grey�s� biggest winning advantage ever over an original �C.S.I.� in Adults 18-49. The ABC medical drama has beaten the CBS procedural crime drama in Adults 18-49 on all 12 of their original head-to-head match-ups in the time period this season.

� �Grey�s Anatomy� posted its second-highest rating this season in Adults 18-49 and matched a season-high with Adults 18-34. �Grey�s� posted the series� second-highest-ever Women 18-34 rating, coming in behind only its post-�Super Bowl� airing last year.

�MEN IN TREES� (10:00-11:00 p.m.)

ABC's �MEN IN TREES� finished a strong second during the 10 o�clock hour among Adults 18-34, defeating CBS� competing freshman, �Shark,� by 25% (3.5/10 vs. 2.8/8). The ABC freshman also took second place in its time period among key women, coming within one-tenth of a rating point of first place �ER� with Women 18-34 (5.1/13 vs. 5.2/13).

� Continuing to achieve some of the series highest-ever numbers for the second straight week, �MEN IN TREES� tallied series-highs among Adults 18-49 (3.9/10), Adults 18-34 (3.5/10) and Women 18-34 (5.1/13).

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 2/1/07.

  [february 2007]  

· ER (NBC)

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