[02/09/07 - 01:15 PM]
Quick Take for Thursday, February 8, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, February 8.

[via press release from ABC]

Quick Take for Thursday, February 8, 2007 (Based on Fast Affiliate Ratings)

ABC Posts Another Dominant Thursday Adult 18-49 Victory in the Sweep, Delivering the No. 1 Position on the Evening for the 4th Straight Week

Despite Facing CBS� Season Premiere of �Survivor: Fiji,� �Ugly Betty� Marks Series� Second-Best Viewer and Adult 18-49 Numbers, with a Series-High in Adults 18-34

Thursday�s No. 1 Show, ABC�s �Grey�s Anatomy� Overshadows CBS� �C.S.I.� in Viewers and Adults 18-49, with its Second-Strongest Performance of the Season

Excluding its Own Post-�Super Bowl� Telecast Last Year, �Grey�s� Turns in the Highest Adult 18-34 Rating for Any Drama Telecast on TV Since May 2005

Ranking No. 1 During the 10 O�clock Hour with Women 18-34, ABC�s �MEN IN TREES� Delivers Series Highs Among Young Adults and Young Women

Thursday Night (8:00-11:00 p.m.)

ABC won its fourth straight Thursday -- its second in the February Sweep -- among Adults 18-49 (6.5/16). In the key young adult sales demo, ABC�s Thursday lineup defeated second-place CBS by a margin of 16% (6.5/16 vs. 5.6/14). ABC also marked its fourth consecutive Thursday as the No. 1 TV network in Adults 18-34 (6.5/18) and Teens 12-17 (2.7/9).

� ABC attracted its third-largest Thursday audience (16.7 million) this season and second-highest Adult 18-49 number (6.5/16). Attracting nearly 1/4 of the available television audience on the night, ABC generated its highest-rated Thursday with Women 18-34 (9.7/24) in more than 12-1/2 years � since 5/12/94.

� ABC�s Thursday delivery was up by 2.2 million viewers and by 48% in Adults 18-49 from the same night last year (14.5 million and 4.4/11 on 2/9/06).

�Ugly Betty� (8:00-9:00 p.m.)

Opposite the season premiere of CBS� �Survivor: Fiji,� ABC�s freshman �Ugly Betty� delivered a solid second place in Total Viewers (14.3 million) and Adults 18-49 (4.7/12), and ranked No. 1 ahead of �Survivor� in Adults 18-34 (4.8/14) and Women 18-34 (7.2/19). For the second week in a row, �Betty� was surpassed by only ABC�s �Grey�s Anatomy� to rank as the No. 2 TV program on Thursday with Women 18-34.

� �Ugly Betty� posted the series� second-strongest-ever performance in Total Viewers and Adults 18-49 (tie), behind only its series debut in September. The program garnered series-high numbers with Adults 18-34, Women 18-34 and Men 18-34.

�Grey�s Anatomy� (9:00-10:00 p.m.)

Thursday�s No. 1 TV program in viewers and young adults, ABC's �Grey's Anatomy� overshadowed CBS� �C.S.I.� at 9:00 p.m. �Grey�s� outdelivered �C.S.I.� by 2.7 million viewers (25.0 million vs. 22.3 million) and by 57% in Adults 18-49 (10.7/25 vs. 6.8/16). In the past two Thursday�s, �Grey�s� has delivered its two biggest winning advantages ever over originals of �C.S.I.� in Adults 18-49 (57% this week and 51% last week). Furthermore, the ABC medical drama has defeated the CBS crime procedural in Adults 18-49 on all 13 of their original head-to-head match-ups in the time period this season.

� �Grey�s Anatomy� posted its second-highest numbers this season in Total Viewers and Adults 18-49. Trailing only its post-�Super Bowl� telecast last year, �Grey�s� tallied the series� second-highest-ever ratings with Adult 18-34 (11.0/27), Women 18-49 (15.3/32) and Women 18-34 (16.2/36). In fact, excluding the show�s post-�Super Bowl� episode, �Grey�s Anatomy� produced the highest Adult 18-34 rating for any drama telecast on TV since May 2005 (any network/any night) � since the first season finale of �Desperate Housewives� on 5/22/05.

�MEN IN TREES� (10:00-11:00 p.m.)

ABC's �MEN IN TREES� ranked No. 1 during the 10 o�clock hour with Women 18-34 (5.7/15), while earning second among Adults 18-49 (4.1/11 - tie) and Adults 18-34 (3.7/11).

� �MEN IN TREES� hit series-high ratings in Adults 18-49 (4.1/11), Adults 18-34 (3.7/11) and the corresponding women demographics: W18-49 (6.1/15) and W18-34 (5.7/15).

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 2/8/07.

  [february 2007]  


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