[02/13/07 - 05:03 PM]
Quick Take for Monday, February 12, 2007 - (Based on Fast Affiliate Ratings)
ABC spins the numbers for Monday, February 12.

[via press release from ABC]

Quick Take for Monday, February 12, 2007 � (Based on Fast Affiliate Ratings)

ABC Posts Best Young Adults Non-Sports Ratings in 11 Weeks, Leading Monday in Women 18-34 for the Second Time in Three Weeks

ABC�s �Wife Swap� Hits Season-High Ratings in Adults 18-34 and Adults 18-49, Leading the Hour among Women 18-34 for the Third Consecutive Week

Delivering Season-Best Performances, �Supernanny� Posts ABC�s Best Numbers in Viewers and Young Adults in the Hour This Season with Regular Programming

ABC�s �What About Brian� Sees Highest Young Adult Ratings Since October, Taking Second at 10 pm, Ahead of NBC�s �Studio 60,� among Women

Monday Night (8:00-11:00 p.m.)

ABC� Monday night lineup delivered the Net�s highest ratings on the night in Adults 18-49 (3.5/9) and Adults 18-34 (3.3/9) in 11 weeks � since 11/27/06 -- with non-sports programming. In addition, the Net led the evening among Women 18-34 (4.5/11) for the second time in three weeks, while finishing second among Women 18-49 (4.8/11).

�Wife Swap� (8:00-9:00 p.m.)

�Wife Swap� logged season-high ratings in the time period in Adults 18-34 (3.4/10) and Adults 18-49 (3.7/9 � tied).

� For the third consecutive week, �Wife Swap� ranked No. 1 its hour in its core Women 18-34 demo (4.7/12), while taking second among Women 18-49 (4.9/12).

�Supernanny� (9:00-10:00 p.m.)

Opposite stiff competition on CBS, Fox and NBC, ABC�s �Supernanny� posted its strongest performance of the season in both Total Viewers (9.7 million) and Adults 18-49 (4.1/9). Building on its lead-in (8.3 million & 3.7/9 in Adults 18-49) by 1.4 million viewers and by 11% in young adults, �Supernanny� also produced the Net�s best numbers in the hour this season with regular programming.

�What About Brian� (10:00-11:00 p.m.)

In the 10 o�clock hour, �What About Brian� saw its best Adults 18-34 (2.7/7) and Adults 18-49 (2.7/7 � tied) performances since October � since 10/16/06 and 10/30/06, respectively.

� �What About Brian� took second in the hour, topping NBC�s �Studio 60,� across each of the key women demos: Women 18-34 (3.6/9 vs. 2.9/7), Women 18-49 (3.7/9 vs. 3.0/7) and Women 25-54 (3.7/8 vs. 3.3/8).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 2/12/07.

  [february 2007]  


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