[02/16/07 - 05:08 PM]
Quick Take for Thursday, February 15, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, February 15.

[via press release from ABC]

Quick Take for Thursday, February 15, 2007 (Based on Fast Affiliate Ratings)

ABC Leads its Third Straight Thursday of the Sweep in Adults 18-49, The Network�s 5th Week in a Row to Hold the Top Spot on the Night

ABC Attracts its Second-Largest Thursday Night Audience of the Season

Against CBS� �Survivor: Fiji� and NBC�s Comedies at 8pm, ABC�s �Ugly Betty� Ranks No. 1 in Adults 18-34, While Winning the Hour by 43% with Women 18-34

With its Second-Largest-Ever Audience, ABC�s �Grey�s Anatomy� is Thursday�s No. 1 TV Show, Beating CBS� �C.S.I.� by 3.1 Million Viewers and by 49% in Adults 18-49

For the Second Week in a Row, ABC�s �MEN IN TREES� Wins the 10 O�clock Hour In Women 18-34, Achieving Series Highs Among Young Adults and Young Women

Thursday Night (8:00-11:00 p.m.)

ABC led its fifth consecutive Thursday -- its third during the 2007 February Sweep -- in Adults 18-49 (6.4/16). In the key young adult sales demo, ABC�s Thursday lineup led second-place CBS by 12% (6.4/16 vs. 5.7/14). ABC also tallied its fifth straight Thursday as the No. 1 television network in Adults 18-34 (6.5/18) and Teens 12-17 (2.8/9).

� ABC generated its second-largest audience on the night audience this season (16.8 million), it�s biggest since season premiere Thursday on 9/21/06.

� Versus the same night last February, ABC�s Thursday numbers grew by 2.9 million viewers and by 52% in Adults 18-49 from the same night last year (13.9 million and 4.2/11 on 2/16/06).

�Ugly Betty� (8:00-9:00 p.m.)

ABC�s freshman �Ugly Betty� took a solid second place in the 8 o�clock hour to CBS� �Survivor: Fiji� in Total Viewers (13.6 million) and Adults 18-49 (4.5/12), beating out NBC�s comedies on both counts (�My Name is Earl�/�The Office� = 9.0 million & 4.2/11). �Betty� dominated the hour with Women 18-34, outrunning second-place �Survivor� by 43% (6.7/17 vs. 4.7/12). The ABC series also ranked No. 1 in the time slot among Adults 18-34 (4.4/13-tie w/NBC) and Women 18-49 (6.7/16). For the third consecutive week, �Betty� paced behind only ABC�s �Grey�s Anatomy� to rank as the No. 2 TV program on Thursday with Women 18-34.

�Grey�s Anatomy� (9:00-10:00 p.m.)

Thursday�s No. 1 TV series in viewers and young adults, ABC's �Grey's Anatomy� dominated CBS� �C.S.I.� at 9:00 p.m. �Grey�s� outdelivered �C.S.I.� by 3.1 million viewers (25.6 million vs. 22.5 million) and by 49% in Adults 18-49 (10.7/25 vs. 7.2/17). ABC�s medical drama has beaten the CBS crime procedural in Adults 18-49 on all 14 of their original head-to-head match-ups in the time period this season.

� Trailing only its post-�Super Bowl� telecast a year ago February, �Grey�s Anatomy� produced its second-largest audience ever. The ABC series also hit its second-highest-ever ratings in Women 18-49 (15.5/33) and Women 18-34 (16.5/37).

�MEN IN TREES� (10:00-11:00 p.m.)

For the second week in a row, ABC's �MEN IN TREES� won Thursday�s 10 o�clock hour with Women 18-34 (5.9/16). The freshman series also delivered the No. 1 position in the time period among Adults 18-34 (4.0/12).

� For the second straight week, �MEN IN TREES� achieved series-high ratings in Adults 18-49 (4.1/11), Adults 18-34 (4.0/12) and the corresponding women demographics: W18-49 (6.1/15) and W18-34 (5.9/16).

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 2/15/07.

  [february 2007]  


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