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TV Land Myths and Legends Scores With Viewers
Network Garners Double-Digit Gains in Rating, Delivery and Total Viewers
for Series' Six-Week Run
NEW YORK, Feb. 20 -- TV Land's newest original series, TV
Land Myths and Legends, was a huge hit with viewers, scoring double-digit
gains in demo rating, delivery and total viewers for its debut season. Over
the last six weeks, the series, which premiered on Wednesday, January 10 at
10 p.m. ET/PT, took a look at the most compelling and intriguing stories in
Hollywood. From delving into the secret of which of Carly Simon's former
lovers inspired her hit song "You're So Vain", to the munchkin mystery in
The Wizard of Oz, to whether Barry Williams was really high during an
episode of The Brady Bunch -- this six-part series went behind-the-scenes
to investigate Hollywood's most fabled myths and legends.
According to Nielsen Media Research, over the series' six week run
(1/10-2/14/07), it averaged 819,000 total viewers, up +54% over last year.
It posted a 0.4/445,000 among its core A25-54 demo over last year, an
increase of +33% in rating and +76% in delivery. Among Boomers (Adults
40-54), TV Land Myths and Legends scored triple digit increases, posting a
0.6/319,000, up +100% in rating and +102% in delivery over last year.
TV Land Myths and Legends features original interviews, archival clips
and appearances by celebrities -- many of whom had a direct connection to
these legendary stories. Each episode explores extraordinary tales about
Hollywood's most memorable stars, TV shows, films and music. The series
examines the origin of these myths and rumors -- shedding light on some of
pop culture's darkest mysteries. Produced by Gay Rosenthal Productions
(Behind the Music and Little People, Big World), the series' Executive
Producers are Gay Rosenthal, Paul Barrosse and Sal Maniaci and Co-Executive
Producer is Nicholas Caprio.
About TV Land
Now seen in over 88 million U.S. homes, TV Land is a division of MTV
Networks. TV Land's program mix features original programming, popular
dramas, sitcoms, westerns, Retromercials and a TV-referential interstitial
environment, all programmed to superserve Baby Boomers -- the first
generation of Americans to grow up watching television. TV Land Productions
was created in 2003 to develop original programming that complements the
network's successful acquired programming slate. TV Land Productions has
produced The TV Land Awards Show (March 2003, 2004, 2005 and 2006) and
Chasing Farrah (Spring 2005). In 2006, TV Land premiered several original
productions including Generation Boom, I Pity The Fool starring Mr. T and
Sit Down Comedy with David Steinberg. The network features all-time Classic
hits like All in the Family, M*A*S*H, I Love Lucy, The Andy Griffith Show
and Bonanza.
MTV Networks, a division of Viacom International Inc. (NYSE: VIA,
VIA.B), owns and operates the following television programming services --
MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY
CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are
trademarks of MTV Networks. MTV Networks also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE TV Land
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