[02/22/07 - 11:39 AM]
Quick Take for Wednesday, February 21, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, February 21.

[via press release from ABC]

Quick Take for Wednesday, February 21, 2007 (Based on Fast Affiliate Ratings)

Continuing to Deliver Substantial Increases from its Lead-in, ABC�s �Lost� Leads the 10pm Hour Across the Key Adult Demos, Beating �C.S.I.: NY� by Even Wider Margins

�Lost� Grows Week to Week in Viewers, Adults 18-34, Key Men and Teens 12-17

For the Third Consecutive Week, ABC�s �Lost� Stands as Wednesday�s No. 1 Scripted TV Program in the Key Adult 18-49 Sales Demographic

�Lost� Generates Big Improvement for ABC in its New Time Period, Growing the Hour by 5.4 Million Viewers, by 79% in Adults 18-49 and by 68% in Adults 25-54

�Lost� (10:00-11:00 p.m.)

At 10:00 p.m., ABC�s �Lost� continued to deliver enormous increases from its lead-in, shooting up by 7.5 million viewers (12.9 million vs. 5.4 million) and by 159% in Adults 18-49 (5.7/15 vs. 2.2/5). Despite CBS� advantage coming into the hour from an original �Criminal Minds,� �Lost� moved ABC into a dominant No. 1 position in the 10 o�clock hour across the key adult demos, beating CBS� time period veteran �C.S.I.: NY� by even wider margins this week: AD18-34 +93% (5.4/15 vs. 2.8/8), AD18-49 +39% (5.7/15 vs. 4.1/11) and AD25-54 +22% (6.2/15 vs. 5.1/12). ABC�s younger appealing drama also led the hour by 100% among Teens 12-17 over its nearest competition (3.2/12 vs. 1.6/6 � CBS).

� �Lost� grew its overall Total Viewer count week to week (12.9 million vs. 12.8 million) and was also up among Adults 18-34 (+6% - 5.4/15 vs. 5.1/15), across the key men demos (+28% in M18-34 � 5.0/16 vs. 3.9/13, +8% in M18-49 � 5.2/15 vs. 4.8/13 and +4% in M25-54 � 5.4/14 vs. 5.2/13) and among Teens 12-17 (+19% - 3.2/12 vs. 2.7/10). The show delivered it best-yet Teen 12-17 number in its new time period.

� For the third straight week, ABC�s �Lost� stood as Wednesday�s No. 1 scripted TV program in the key Adult 18-49 demographic. It was also the night�s top-rated scripted series for the third week in a row with Adults 25-54, Adults 18-34 and Teens 12-17.

� �Lost� is greatly improving its new time period for ABC over the same nights last year, growing the hour as a lead-in to Network affiliates� late-local news by 5.4 million viewers (13.4 million vs. 8.0 million), by 79% in Adults 18-49 (5.9/15 vs. 3.3/8) and by 68% in Adults 25-54 (6.4/15 vs. 3.8/9). In fact, �Lost� qualifies as ABC�s most-watched series in the Wednesday 10 o�clock hour in 9 years and its top-rated among Adults 18-49 in 10 years � since the 1998-97 and 1996-97 TV Seasons, respectively.

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 2/21/07.

  [february 2007]  


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