or


[03/01/07 - 11:29 AM]
CBS Wins February Sweep in Viewers and Adults 25-54
CBS spins the numbers for the February sweeps period.

[via press release from CBS]

CBS WINS FEBRUARY SWEEP IN VIEWERS AND ADULTS 25-54

America's Most Watched Network Has Won 12th of the Last 14 Major Sweep Periods

"Rules of Engagement" Premieres in February and Emerges as the Season's No.1 Comedy in Viewers and Key Demographics

CBS placed first in the February 2007 sweep in viewers and adults 25-54 and a strong second in adults 18-49, according to Nielsen live plus same day ratings for the period of Feb. 1-28.

CBS's February victory in viewers is the Network's 12th out of the last 14 major sweep periods while the win in adults 25-54 marks CBS's first in that demographic in a February sweep since 1998.

The Network's February victories were paced by SUPER BOWL XLI, which garnered the third largest audience in television history, THE 49TH ANNUAL GRAMMY AWARDS, which posted the award show's highest deliveries in three years, the premiere of the new comedy RULES OF ENGAGEMENT, which emerged as the season's No. 1 new comedy and season high deliveries in viewers and key demographics by TWO AND A HALF MEN and CSI: MIAMI. CBS posted its three highest rated Mondays of the season during the month.

Additionally, CSI: NY topped "Lost" in viewers in all four of their head-to-head matchups, SHARK continued to beat "ER" in viewers while narrowing the gap in key demographics to its closest margins ever; and NCIS and CRIMINAL MINDS maintained solid ratings opposite "American Idol."

CBS's February Sweep Highlights:

? CBS's coverage of SUPER BOWL XLI averaged 93.18 million viewers, ranking it third in broadcast history behind only the finale of "M*A*S*H" (105.97m) on Feb. 28, 1983 and the 1996 Super Bowl (94.08m).

? THE 49th ANNUAL GRAMMY AWARDS posted a 12.1/19 in households with 20.06m viewers, 9.2/20 in adults 25-54, 8.3/20 in adults 18-49 and 7.6/19 in adults 18-34. This is the GRAMMY AWARDS' best deliveries in households, viewers, adults 18-49 and adults 25-54 since 2004.

? The series premiere of CBS's new comedy RULES OF ENGAGEMENT RULES OF ENGAGEMENT placed first in households (9.7/14) and viewers (14.84m) and second in adults 25-54 (6.3/13) and adults 18-49 (5.2/12). These represent CBS's best deliveries in the 9:30-10:00 PM time period this season in viewers, households adults 18-49 and adults 25-54.

--The second episode of RULES OF ENGAGEMENT (8.6/12, 13.43m) held 100% of its TWO AND A HALF MEN lead-in among adults 18-49 (4.9/11) and 97% of adults 25-54 lead-in (6.0/13 from 6.2/13). RULES OF ENGAGEMENT retained 90% of viewers (from 14.84m), 95% of adults 25-54 (from 6.3/13) and 94% on adults 18-49 (from 5.2/12) from its premiere.

--The third episode of RULES OF ENGAGEMENT was first in households (8.9/13), in a virtual tie for first in viewers (13.94m, -0.02m behind NBC), second in adults 25-54 (6.1/13) and posted a 4.9/11 in adults 18-49. Compared to second episode, RULES was up +3% in households, +2% in adults 25-54, retained 100% of the prior week's adults 18-49 delivery and added +510,000 viewers.

--RULES OF ENGAGEMENT now ranks as the season's top new comedy in viewers and key demographics.

? On Feb. 5, HOW I MET YOUR MOTHER posted season highs in viewers (10.61m), adults 18-34 (3.2/09) and adults 18-49 (3.9/10).

? Also on Feb. 5, TWO AND A HALF MEN achieved season high ratings in households (11.2/16), viewers (17.68m), adults 25-54 (7.1/15) and adults 18-49 (5.8/13).

? On Feb. 12, CSI: MIAMI achieved season highs in households (12.7/21), viewers (19.90m), adults 25-54 (8.0/19) and adults 18-49 (6.5/17).

? CSI: NY topped "Lost" in viewers in their four head-to-head matchups this month.

? NCIS (10.0/15, 15.90m) and CRIMINAL MINDS (9.7/14, 15.20m) were strong second place performers opposite "American Idol."

? SURVIVOR: FIJI premiered with time period victories in households, viewers and key demographics opposite ABC's "Ugly Betty" and NBC comedies "Scrubs" and "30 Rock." The premiere was SURVIVOR's best Thursday viewer delivery and highest ratings in both adults 18-49 and adults 25-54 since Sept. 28.

? The Feb. 15 episode of SHARK won its time period in viewers for the fifth consecutive week, matched its best first-run adults 18-49 delivery (4.4/12) and delivered its second largest audience (15.12m) to date. On Feb. 22, SHARK finished in its closest competitive position to a first-run "ER" in adults 18-49 (-0.2 rtg pts). SHARK started the season -2.7 rating points behind "ER" in adults 18-49.





  [march 2007]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· AMERICAN IDOL (ABC)
· CRIMINAL MINDS (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· ER (NBC)
· HOW I MET YOUR MOTHER (CBS)
· LOST (ABC)
· NCIS (CBS)
· RULES OF ENGAGEMENT (CBS)
· SCRUBS (ABC)
· SHARK (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.

[11/19/20 - 08:10 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in Latest FOX Demo Victory
The network takes home the adults 18-49 honors while NBC is the most-watched network overall.

[11/18/20 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos in Latest Wave of Premieres
"The Bachelorette" leads the night among adults 18-49 while CBS tops total viewers with the return of its drama trio.

[11/17/20 - 08:15 AM]
Monday's Broadcast Ratings: ABC, NBC Top Competitive Night
Said duo leads the evening in adults 18-49 with a slim margin.

[11/16/20 - 08:18 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay in Front
The network takes home another victory in total viewers and adults 18-49.

[11/15/20 - 10:37 AM]
Saturday's Broadcast Ratings: ABC Reclaims Top Spot with College Football
The Alphabet's weekly telecast leads the evening in both total viewers and adults 18-49.

[11/14/20 - 08:16 AM]
Friday's Broadcast Ratings: "Shark Tank" Pushes ABC to Top Spot
The Alphabet leads the night in total viewers, shares the demo crown with FOX.