or


[03/01/07 - 11:22 AM]
Quick Take for Wednesday, February 28, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, February 28.

[via press release from ABC]

Quick Take for Wednesday, February 28, 2007 (Based on Fast Affiliate Ratings)

On All 4 Wednesdays of the 2007 February Sweep, ABC�s �Lost� Ranks as the Night�s No. 1 Scripted TV Program in the Key Adult 18-49 Sales Demographic

Continuing to Shoot Up from its Lead-in, ABC�s �Lost� Dominates from 10-11pm Across Each of the Key Adult Demos, Defeating CBS� Time Slot Veteran, �C.S.I.: NY�

�Lost� Marks its 2nd Straight Week of Growth in its New Time Slot in Adults 18-34

�Lost� Greatly Boosts ABC�s February Sweep Performance in Wednesday�s 10 O�clock Hour, Improving the Lead-in to Affiliate�s Late-Local News by Nearly 5 Million Viewers, by 74% in Adults 18-49 and by 62% in Adults 25-54

�Lost� (10:00-11:00 p.m.)

Jumping from its lead-in by 8.2 million viewers (12.8 million vs. 4.6 million) and by 185% in Adults 18-49 (5.7/15 vs. 2.0/5), �Lost� moved ABC into the dominant No. 1 position at 10:00 p.m. across the key adult demographics. Although CBS enjoyed a decided lead-in advantage coming into the time period from an original �Criminal Minds,� �Lost� surged to defeat time period veteran �C.S.I.: NY� by +75% in Adults 18-34 (5.6/16 vs. 3.2/9), by +33% in Adults 18-49 (5.7/15 vs. 4.3/11) and by+15% in Adults 25-54 (6.0/15 vs. 5.2/13).

� On all 4 Wednesdays during the 2007 February Sweep, ABC�s �Lost� stood as the evening�s No. 1 scripted TV program in the key Adult 18-49 sales demographic. It was also the night�s top-rated scripted series on each Wednesday in February with Adults 25-54, Adults 18-34 and Teens 12-17.

� �Lost� grew its Adult 18-34 and Women 18-34 audience for the second straight week, gaining 4% (5.6/16 vs. 5.4/15) and 10% (6.4/16 vs. 5.8/15) week to week, respectively. On both counts, �Lost� generated its best numbers since its premiere telecast in the time period (on 2/7/07).

� �Lost� greatly improved Wednesday�s 10 o�clock hour for ABC during the 2007 February Sweep, offering substantial year-to-year increases as a lead-in to Network affiliates� late-local news. Versus its sweep performance in the hour last year, ABC�s February Sweep numbers climbed by 4.9 million viewers (13.3 million vs. 8.4 million), by 74% in Adults 18-49 (5.9/15 vs. 3.4/9) and by 62% in Adults 25-54 (6.3/15 vs. 3.9/9). On average �Lost� represents ABC�s most-watched program in the Wednesday 10 o�clock hour in 9 years, and its top-rated among Adults 18-49 in 10 years � since the 1997-98 and 1996-97 TV Seasons, respectively.

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 2/28/07.





  [march 2007]  
S
M
T
W
T
F
S
    


· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· LOST (ABC)





most recent ratings | view all posts
[05/25/12 - 01:51 PM]
Thursday's Cable Ratings: Heat Clincher Puts ESPN in Front
Plus: numbers for Animal Planet's "Swamp Wars," TLC's "On the Fly" and "Tattoo School."

[05/25/12 - 12:58 PM]
TBS's New Original Sitcom "Men at Work" Scores More than 2.6 Million Viewers And 1.6 Million Adults 18-49 in Thursday Night Debut
TBS spins the numbers for Thursday, May 24.

[05/25/12 - 08:41 AM]
ABC's "Duets" Tops Fox's "Dance"/"Rookie Blue" Marks Most-Watched Telecast Since Aug '10
ABC spins the numbers for Thursday, May 24.

[05/25/12 - 08:37 AM]
Thursday's Broadcast Ratings: "So You Think You Can Dance" Opens Summer on Top
FOX's mainstay however is down 25% from last year's launch among adults 18-49.

[05/24/12 - 02:53 PM]
Record Number of Viewers Flock to Season Finale of A&E's "Duck Dynasty" With 2.6 Million Total Viewers
A&E spins the numbers for Wednesday, May 23.

[05/24/12 - 02:49 PM]
Wednesday's Cable Ratings: ESPN Tops Charts With 76ers/Celtics
Plus: numbers for Bravo's "Around the World in 80 Plates," Spike TV's "American Digger" and Animal Planet's "Man-Eating Super Croc."

[05/24/12 - 02:34 PM]
NBC Finishes the 2011-2012 Season Up 9 Percent vs. Last Year and Ranking #3 Outright for the First Time in Eight Years
NBC spins the numbers for the season to date.

[05/24/12 - 11:41 AM]
Jay Leno Out-Delivers the Time Period's ABC and CBS Competition in Total Viewers, Adults 18-34 and Other Key Categories
NBC spins the late-night numbers for the week of May 14-18.

[05/24/12 - 11:06 AM]
FOX Sets New Broadcast Industry Record With Eighth Consecutive Season Victory Among Adults 18-49
FOX spins the numbers for the May sweeps period and the season to date.

[05/24/12 - 09:43 AM]
ABC is the No. 1 Network in Late-Night in Adults 18-49 for the 6th Week in a Row
ABC spins the late-night numbers for the week of May 14-18.

[05/24/12 - 09:01 AM]
ABC Scores its Biggest Season-Ending Wednesday in 5 Years
ABC spins the numbers for Wednesday, May 23.

[05/24/12 - 08:35 AM]
Wednesday's Broadcast Ratings: "Idol" Wraps on Top, But Down Big from Last Year
The juggernaut's season finale is down 31.46% in adults 18-49 from last year's closer.

[05/23/12 - 04:12 PM]
Tuesday's Cable Ratings: Pacers/Heat Keep TNT on Top
Plus: numbers for Animal Planet's "Call of the Wildman," Syfy's "Hollywood Treasure" and Bravo's "Pregnant in Heels."

[05/23/12 - 02:36 PM]
Discovery Channel's "Deadliest Catch" and "The Devils Ride" Once Again #1 and #2 for Men on Tuesday Night
Discovery spins the numbers for Tuesday, May 22.

[05/23/12 - 02:11 PM]
MTV2's Premiere of "Hip Hop Squares" Delivers Highest Rated and Most Watched Original Series Debut Ever
MTV2 spins the numbers for Tuesday, May 22.