or


[03/01/07 - 11:22 AM]
Quick Take for Wednesday, February 28, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, February 28.

[via press release from ABC]

Quick Take for Wednesday, February 28, 2007 (Based on Fast Affiliate Ratings)

On All 4 Wednesdays of the 2007 February Sweep, ABC�s �Lost� Ranks as the Night�s No. 1 Scripted TV Program in the Key Adult 18-49 Sales Demographic

Continuing to Shoot Up from its Lead-in, ABC�s �Lost� Dominates from 10-11pm Across Each of the Key Adult Demos, Defeating CBS� Time Slot Veteran, �C.S.I.: NY�

�Lost� Marks its 2nd Straight Week of Growth in its New Time Slot in Adults 18-34

�Lost� Greatly Boosts ABC�s February Sweep Performance in Wednesday�s 10 O�clock Hour, Improving the Lead-in to Affiliate�s Late-Local News by Nearly 5 Million Viewers, by 74% in Adults 18-49 and by 62% in Adults 25-54

�Lost� (10:00-11:00 p.m.)

Jumping from its lead-in by 8.2 million viewers (12.8 million vs. 4.6 million) and by 185% in Adults 18-49 (5.7/15 vs. 2.0/5), �Lost� moved ABC into the dominant No. 1 position at 10:00 p.m. across the key adult demographics. Although CBS enjoyed a decided lead-in advantage coming into the time period from an original �Criminal Minds,� �Lost� surged to defeat time period veteran �C.S.I.: NY� by +75% in Adults 18-34 (5.6/16 vs. 3.2/9), by +33% in Adults 18-49 (5.7/15 vs. 4.3/11) and by+15% in Adults 25-54 (6.0/15 vs. 5.2/13).

� On all 4 Wednesdays during the 2007 February Sweep, ABC�s �Lost� stood as the evening�s No. 1 scripted TV program in the key Adult 18-49 sales demographic. It was also the night�s top-rated scripted series on each Wednesday in February with Adults 25-54, Adults 18-34 and Teens 12-17.

� �Lost� grew its Adult 18-34 and Women 18-34 audience for the second straight week, gaining 4% (5.6/16 vs. 5.4/15) and 10% (6.4/16 vs. 5.8/15) week to week, respectively. On both counts, �Lost� generated its best numbers since its premiere telecast in the time period (on 2/7/07).

� �Lost� greatly improved Wednesday�s 10 o�clock hour for ABC during the 2007 February Sweep, offering substantial year-to-year increases as a lead-in to Network affiliates� late-local news. Versus its sweep performance in the hour last year, ABC�s February Sweep numbers climbed by 4.9 million viewers (13.3 million vs. 8.4 million), by 74% in Adults 18-49 (5.9/15 vs. 3.4/9) and by 62% in Adults 25-54 (6.3/15 vs. 3.9/9). On average �Lost� represents ABC�s most-watched program in the Wednesday 10 o�clock hour in 9 years, and its top-rated among Adults 18-49 in 10 years � since the 1997-98 and 1996-97 TV Seasons, respectively.

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 2/28/07.





  [march 2007]  
S
M
T
W
T
F
S
    


· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· LOST (ABC)





most recent ratings | view all posts
[11/21/17 - 08:34 AM]
Monday's Broadcast Ratings: ABC Holds Onto Top Spot in Viewers, Demos
"Dancing with the Stars" and "The Good Doctor" top said categories, respectively.

[11/21/17 - 08:09 AM]
"Unexpected" Is TLC's #1 New Series in 2017
TLC further spins the numbers for the series to date.

[11/20/17 - 08:12 AM]
Sunday's Broadcast Ratings: Cowboys-Eagles Showdown Puts NBC on Top
The Peacock's "Sunday Night Football" franchise easily tops the night in all categories.

[11/19/17 - 08:30 AM]
Saturday's Broadcast Ratings: ABC, College Football Edge Demo Race
The Alphabet tops adults 18-49 while CBS is the most-watched broadcaster.

[11/18/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye takes home top honors in both categories last night.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/16/17 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Top Spot Among Adults 18-49
"Empire" is the night's top demo draw while "Survivor: Heroes vs. Healers vs. Hustlers" is the most-watched program.

[11/15/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock's top drama is also up from a year ago among adults 18-49.

[11/14/17 - 08:15 AM]
Monday's Broadcast Ratings: "The Good Doctor" Lifts ABC to Top Spot
The Alphabet edges past NBC in both total viewers and adults 18-49.

[11/13/17 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Charts
The Peacock cruises to the top spot among total viewers and adults 18-49.

[11/12/17 - 08:39 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[11/11/17 - 08:33 AM]
Friday's Broadcast Ratings: Dramas Top Viewers, Demos for CBS
"Blue Bloods" is the most-watched program while "Hawaii Five-0" is tops among adults 18-49.

[11/10/17 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with "Thursday Night Football"
The Peacock begins its portion of the NFL franchise on top among adults 18-49.

[11/09/17 - 11:39 AM]
"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN spins the numbers for Tuesday, November 7.

[11/09/17 - 08:44 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Top Charts for ABC
The Alphabet's annual telecast is up more than 10% from last year among adults 18-49.