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[03/06/07 - 10:19 PM]
Hallmark Channel's Original Movie "Sacrifices of the Heart" Ranks as #1 Cable Movie of the Day, Saturday, March 3
The Hallmark Channel spins the numbers for Saturday, March 3.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S ORIGINAL MOVIE �SACRIFICES OF THE HEART� RANKS AS #1 CABLE MOVIE OF THE DAY, SATURDAY, MARCH 3

The premiere of Hallmark Channel�s Original movie �Sacrifices of the Heart� earned the top spot as ad-supported cable�s highest-rated movie of the day on Saturday, March 3, 9-11 p.m., ET/PT. The movie delivered a 2.3 HH rating with 1.8 million households and nearly 3.2 million unduplicated viewers (P2+). �Sacrifices of the Heart� won the time period among HH and P2+ ratings and ranked in the top 10 in key adult and women demo ratings. The movie also ranked as the fourth highest-rated movie of the week on ad-supported cable.

This performance is especially notable since the original movie outperformed blockbuster feature films on other top 10 cable networks.

�Sacrifices of the Heart� starred Ken Howard and Melissa Gilbert as an ailing father and his estranged daughter who are reunited after he is diagnosed with Alzheimer�s disease. The script was written by Patti Davis, daughter of the late President Ronald Reagan who died of the disease.

Source: Nielsen Media Research, 2/26-3/04/07





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