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[03/08/07 - 01:13 PM]
Gorgeous Combo of "Models" and "Dolls" Lead the CW to Second on Wednesday in Key Demos
The CW spins the numbers for Wednesday, March 7.
[via press release from The CW]

GORGEOUS COMBO OF "MODELS" AND "DOLLS" LEAD THE CW TO SECOND ON WEDNESDAY IN KEY DEMOS

"Top Model" Ranks Second in Target Demos; Posts Double-Digit Gains in Second Half Hour

Encore of New Hit "Pussycat Dolls" Virtually Matches Its Tuesday Premiere Across the Board

March 8, 2007 (Burbank, California) - The CW's flagship series "America's Next Top Model" and an encore of the new hit series "Pussycat Dolls Present: The Search for the Next Doll" combined to lift The CW ahead of the Big 3 on Wednesday 8-10:00p.m. in adults 18-34 (2.3/7) and women 18-34 (3.5/9), according to preliminary live plus same day Nielsen ratings for Wednesday, March 7.

In its second week, "Top Model" ranked second at 8:00p.m. among adults 18-34 (2.5/8), women 18-34 (4.1/11) and women 18-49 (3.0/7), behind only "American Idol."

"Top Model" posted double-digit gains in the second half hour, building 13% in adults 18-34, 16% in women 18-34, 17% in adults 18-49 and 26% in women 18-34.

An encore of new reality hit "Pussycat Dolls" virtually matched its Tuesday premiere ratings across the board, holding 95% of the adults 18-34 (2.0/6), 94% of the women 18-34 (3.0/8), 94% of the adults 18-49 (1.6/4) 96% of the women 18-49 (2.3/5) and 94% of the total viewers (3.7mil) from the previous night.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

GORGEOUS COMBO OF "MODELS" AND "DOLLS" LEAD THE CW TO SECOND ON WEDNESDAY IN KEY DEMOS

"Top Model" Ranks Second in Target Demos; Posts Double-Digit Gains in Second Half Hour

Encore of New Hit "Pussycat Dolls" Virtually Matches Its Tuesday Premiere Across the Board

March 8, 2007 (Burbank, California) - The CW's flagship series "America's Next Top Model" and an encore of the new hit series "Pussycat Dolls Present: The Search for the Next Doll" combined to lift The CW ahead of the Big 3 on Wednesday 8-10:00p.m. in adults 18-34 (2.3/7) and women 18-34 (3.5/9), according to preliminary live plus same day Nielsen ratings for Wednesday, March 7.

In its second week, "Top Model" ranked second at 8:00p.m. among adults 18-34 (2.5/8), women 18-34 (4.1/11) and women 18-49 (3.0/7), behind only "American Idol."

"Top Model" posted double-digit gains in the second half hour, building 13% in adults 18-34, 16% in women 18-34, 17% in adults 18-49 and 26% in women 18-34.

An encore of new reality hit "Pussycat Dolls" virtually matched its Tuesday premiere ratings across the board, holding 95% of the adults 18-34 (2.0/6), 94% of the women 18-34 (3.0/8), 94% of the adults 18-49 (1.6/4) 96% of the women 18-49 (2.3/5) and 94% of the total viewers (3.7mil) from the previous night.





  [march 2007]  
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· AMERICAN IDOL (ABC)
· AMERICA'S NEXT TOP MODEL (VH1)
· PUSSYCAT DOLLS PRESENT: GIRLICIOUS (CW)




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