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[03/13/07 - 01:18 PM]
CBS Flexes Its Rebroadcast Muscle
CBS spins the numbers for the week of March 5-11.

[via press release from CBS]

CBS FLEXES ITS REBROADCAST MUSCLE

In a Week Dominated By Rebroadcasts, CBS Places Second in Viewers and Key Demographics

Repeats of �CSI: Miami� and �Shark� Win Their Time Periods

A Rebroadcast of �Criminal Minds� Tops All First-Run Scripted Programming on the Competition

�NCIS� and �The Unit� Repeats Place Second

Competitive Finishes for �CSI: NY� and �CSI� Repeats

Among the Network�s First-Run Programs, �Cold Case� and �Without a Trace� Deliver Their Best Ratings Since Premiere Week

CBS placed second in viewers and key demographics on the strength of its drama rebroadcasts, according to Nielsen Live Plus same-day ratings for the week ending March 10, week 25 of the 2006-2007 television season.

Rebroadcasts of CSI: MIAMI, CSI: NY, CSI, NCIS, THE UNIT and CRIMINAL MINDS all were all strong performers against first-run programming on the competition.

Sunday�s COLD CASE and WITHOUT A TRACE, among the Network�s limited first-run dramas, delivered their highest ratings since premiere week.

For the week in viewers, CBS (10.76m) trailed FOX (14.11m) and was ahead of NBC (7.93m) and ABC (6.76m). Season-to-date, CBS (12.94m) is first followed by FOX (10.09m), ABC (9.94m) and NBC (9.52m).

For the week in key demographics, CBS was second in both adults 25-54 (3.8/10) and adults 18-49 (2.9/08). Season-to-date, CBS is first in adults 25-54 (4.9/12) and tied for first in adults 18-49 (3.9/10, with FOX).

For the week in households, CBS (7.0/12) was -17% behind FOX (8.4/14) and +37% ahead of NBC (5.1/08) and +56% ahead of ABC (4.5/07). Season-to-date, CBS is first in households (8.1/13), outpacing ABC by +27% (6.4/10), FOX by +31% (6.2/10) and NBC by +33% (6.1/10).

? CSI: MIAMI (R) was first in households (9.6/17), viewers (14.33m), adults 25-54 (5.5/14) and adults 18-49 (4.2/11), against first run competition on both NBC and ABC.

? NCIS (R) was second in households (8.0/12), viewers (12.45m), adults 25-54 (3.7/09) and adults 18-49 (2.6/07) � all behind FOX's "American Idol".

? THE UNIT (R) was second in households (5.1/08), viewers (7.68m), tied for second in adults 25-54 (2.6/06, with NBC).

? CRIMINAL MINDS (R) was first in households (8.9/14), viewers (13.68m), second in adults 25-54 (4.9/11) and adults 18-49 (3.9/10). CRIMINAL MINDS won the 9:30-10:00PM time period in adults 25-54 (5.1/12 vs. 4.9/11 on FOX). CRIMINAL MINDS was Wednesday's top scripted program in households and viewers.

? CSI: NY (R) was first in households (7.9/13), second in viewers (11.79m, -0.66m behind first run "Lost"), adults 25-54 (4.1/10) and adults 18-49 (3.5/09).

? CSI: CRIME SCENE INVESTIGATION (R) (9:00-10:01PM) was second in households (10.0/15), viewers (15.45m), adults 25-54 (5.4/13) and adults 18-49 (4.3/11).

? SHARK (R) (10:01-11:00PM) was first in households (7.5/13), viewers (11.17m), adults 25-54 (3.8/10) and adults 18-49 (3.0/09). SHARK has won its time period seven times in the last eight weeks in both households and viewers and for the last two weeks in both adults 18-49 and adults 25-54.

? COLD CASE won its time slot in households (9.5/15), viewers (15.45m), adults 25-54 (5.4/12) and adults 18-49 (4.1/10). This is COLD CASE's second best delivery in households and viewers this season, matches this season's second best delivery in both adults 25-54 and adults 18-49.

? WITHOUT A TRACE won its time period in households (11.0/18), viewers (17.53m), adults 25-54 (5.9/14) and adults 18-49 (4.5/12). This is WITHOUT A TRACE's second best delivery this season in households, viewers and adults 25-54, matches the third best adults 18-49 performance.

CBS top programs of the week: #7 WITHOUT A TRACE (an average of 17.53m viewers), #8 CSI: CRIME SCENE INVESTIGATION (R) (15.451m), #9 COLD CASE (15.447m), #11 TWO AND A HALF MEN (R) (14.55m), #12 CSI: MIAMI (14.33m), #14 SURVIVOR: FIJI (13.82m), #15 CRIMINAL MINDS (R) (13.68m), #18 RULES OF ENGAGEMENT (12.51m), #19 (tie) NCIS (R) (12.45m), #22 CSI: NY (R) (11.79m), #23 SHARK (R) (11.17m), #25 60 MINUTES (10.30m), #26 NUMB3RS (10.29m), #27 THE AMAZING RACE 11 (9.82m) and #29 CLOSE TO HOME (9.62m).





  [march 2007]  
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M
T
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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMERICAN IDOL (FOX)
· CLOSE TO HOME (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· LOST (ABC)
· NCIS (CBS)
· NUMB3RS (CBS)
· RULES OF ENGAGEMENT (CBS)
· SHARK (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNIT, THE (CBS)
· WITHOUT A TRACE (CBS)





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