[03/13/07 - 02:50 PM]
Primetime Ratings Report for the Week of March 5, 2007
ABC spins the numbers for the week of March 5-11.

[via press release from ABC]

Primetime Ratings Report For the week of March 5, 2007

ABC�s �Lost� and �Extreme Makeover: Home Edition� Rank Among the Week�s Top 10 Television Shows in Adults 18-49

ABC�s �Wife Swap� Delivers its Strongest Repeat Numbers in Nearly 1 Year

Taking Second Place to Fox�s Original �House� in Adults 18-49, Tuesday at 9pm, ABC News� �Primetime: The Outsiders� Hits the Series� Second-Best Adult 18-34 Number

Hitting a Season High, �According to Jim� Generates ABC�s Best Viewer and Young Adult Numbers Wednesday at 9pm Since November

�In Case of Emergency� Marks Best-Since-Debut Results in Viewers and Young Adults

�Lost� Surges from its Lead-in to Win Wednesday at 10pm in Viewers and Young Adults, the Night�s No. 1 Scripted TV Show in Adults 18-49 for the 5th Straight Week

Against Original Competition in its New Friday Slot, ABC�s Replay �Wife Swap� Grows Week to Week, Ranking No. 1 for the Second Straight Week in Women 18-34

For the Second Week in a Row, ABC News� �20/20� Wins its Hour in Adults 18-34

With Half of its Lineup in Repeat Against All-Original Competition on CBS, NBC And Fox, ABC Takes Second on Sunday Among Adults 18-34 and with Key Women

Opposite Fox�s NASCAR Overrun Sunday at 7pm, �America�s Funniest Home Videos� Beats its Nearest Non-Sports Competition by 15% in Adults 18-49

ABC�s �Extreme Makeover: Home Edition� Ranks as Sunday�s No. 1 TV Program in Adults 18-49, Leading its Slot by 4.2 Million Viewers and by 32% with Young Adults

WEEK No. 25:

During the first full week of March (w/o 3/5/07), a week when most of its lineup was in repeat, ABC took second place to Fox among Women 18-34 (2.6/7), while finishing ahead of CBS in Adults 18-34 (1.9/6). During the week, 61% of ABC�s primetime schedule consisted of repeat programming, compared to 50% for CBS, 36% for NBC and 17% for Fox.

Weekly Rankings: ABC�s �Lost� (No. 7) and �Extreme Makeover: Home Edition� (No. 10) each finished among the Top 10 TV programs for the week in Adults 18-49. Broad appealing �Home Edition� placed among the top-rated shows with Teens 12-17 (No. 8) and Kids 2-11 (No. 5).


�Wife Swap� (8:00-9:00 p.m.)

�Wife Swap� registered season-highs for a repeat telecast in Total Viewers (8.0 million) and Adults 18-49 (3.2/8). In fact, the unscripted program hit is best numbers for a repeat in both Nielsen measures in nearly 1 year � since 3/20/06.

� The replay �Wife Swap� ranked No. 2 its hour across each of the key women demos: Women 18-34 (4.0/11), Women 18-49 (4.3/10) and Women 25-54 (4.5/10).

�Supernanny� (9:00-10:00 p.m.)

ABC�s �Supernanny� took second place in its hour in both Women 18-34 (5.2/10) and 18-49 (5.2/11), pacing ahead of CBS� comedies (�Two and a Half Men�/�Rules of Engagement�) and Fox�s �24.�


�Primetime: The Outsiders� (9:00-10:00 p.m.)

ABC News� �Primetime: The Outsiders� attracted 6.8 million viewers and a 2.6 rating, 6 share among Adults 18-49, finishing second in the hour in the key young adult demographic.

� �Primetime: The Outsiders� posted the series second-strongest rating ever among Adults 18-34 (1.9/5).


ABC�s took second place to �Idol�-driven Fox on Wednesday evening among Adults 18-49 (3.5/9), besting CBS by 9% (3.2/8) and NBC by 46% (2.4/6).

� ABC delivered its second-strongest Wednesday in 4 months among Total Viewers (8.3 million) and Adults 18-49 (3.5/9) � since 11/15/06.

�According to Jim� (9:00-9:30 p.m.)

ABC�s �According to Jim� jumped from its lead-in to deliver season-high numbers for the show and the Network�s biggest audience (7.6 million) and top Adult 18-49 rating (3.2/8) in the time period since November with regular programming � since 11/15/06. In its half-hour, ABC�s �Jim� beat NBC�s day and time period premiere of �Crossing Jordan� by 39% in Adults 18-49 (3.2/8 vs. 2.3/6).

�In Case of Emergency� (9:30-10:00 p.m.)

ABC�s �In Case of Emergency� posted its best-since-debut numbers among Total Viewers (6.1 million) and Adults 18-49 (2.6/7) � it debuted on 1/3/07. The show also matched a series-high rating with Adults 18-34 (1.9/6).

�Lost� (10:00-11:00 p.m.)

Surging from its lead-in by 6.4 million viewers and by 115% in Adults 18-49, �Lost� won the 10 o�clock hour in Total Viewers (12.5 million) in Adults 18-49 (5.6/15).

� On all 5 weeks since moving into its new Wednesday 10 o�clock time period, ABC�s �Lost� has ranked as the evening�s No. 1 scripted TV program in the key Adult 18-49 sales demographic.

� �Lost� continues to greatly improve the time period for ABC, growing the hour by 5.7 million viewers and 124% in Adults 18-49 from the same night last year (6.8 million & 2.5/7 on 3/8/06).


�Wife Swap� (9:01-10:00 p.m.)

For the second straight week in its new time period, ABC�s repeat airing of �Wife Swap� ranked No. 1 with its core audience of Women 18-34 (2.2/7 � tie) against original competition on CBS (�Close to Home�) and NBC (�Las Vegas�). The ABC replay airing of �Wife Swap� increased its overall audience in the hour week to week by 5% (4.6 million vs. 4.4 million).

�20/20� (10:00-11:00 p.m.)

ABC News� �20/20� won its time period for the second week in a row among Adults 18-34 (1.7/6).


With the final 2-hours of its lineup in repeat (�Desperate Housewives� & �Brothers & Sisters�) against all-original competition on CBS, NBC and Fox, ABC took second place on Sunday night among Adults 18-34 (2.2/7) and across the women demos: W18-34 (2.8/9), W18-49 (3.9/10) and W25-54 (4.5/11). ABC ranked as Sunday�s No. 1 broadcaster with Kids 2-11 (1.8/8).

� ABC�s �Extreme Makeover: Home Edition� stood as Sunday�s No. 1 TV program in Adults 18-49. �Home Edition� (14.0 million & 4.9/13) also set itself apart as the No. 1 unscripted series on Sunday, running well ahead of CBS� �The Amazing Race All-Stars� (9.8 million & 3.3/9), as well as NBC�s �Grease� (6.5 million & 1.8/5), �Deal or No Deal� (12.9 million & 3.8/9) and �The Apprentice� (7.5 million & 2.9/8).

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

Going against Fox�s NASCAR overrun during the 7 o�clock hour, ABC�s �America�s Funniest Home Videos� beat its nearest non-sports competition by 15% among Adults 18-49 (2.3/7 vs. 2.0/6 - CBS).

� Working against the impact of the time adjustment one hour forward to daylight savings time, �AFHV� saw its audience build from start to finish by 2.2 million viewers (6.9 million to 9.1 million) and by 47% in Adults 18-49 (1.9/6 to 2.8/8). With the change to daylight savings time, overall TV usage in the hour declined -7% from the prior Sunday (Hut levels = 55.4% vs. 59.1%).

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

Sunday�s No. 1 TV show in Adults 18-49 and the top unscripted series on the night, ABC�s �Extreme Makeover: Home Edition� dominated the 8 o�clock hour. �Home Edition� beat its closest competition in the hour by 4.2 million viewers (14.0 million vs. 9.8 million � CBS� �Amazing Race All-Stars�) and by 32% in Adults 18-49 (4.9/13 vs. 3.7/10 � Fox�s �The Simpsons�/�The Winner�). ABC�s broad skewing unscripted series ranked a dominant No. 1 in its time period with Teens 12-17 (3.5/12) and Kids 2-11 (3.6/13).

Source: Nielsen Media Research, NTI (Live+SD or Most Current), week of 3/5/07, or as dated.

  [march 2007]  

· 20/20 (ABC)
· 24 (FOX)

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