Quick Take for Wednesday, March 14, 2007 (Based on Fast Affiliate Ratings)
ABC Takes Second to Fox in Adults 18-49 on Wednesday,
Outpacing CBS by 23% and NBC by 52% During Primetime
�George Lopez� Earns Second Place at 8pm in Adults 18-49
Opposite �American Idol� at 9pm, ABC�s �According to Jim�
Beats NBC�s �Crossing Jordan� by 21% Among Adults 18-49
�Lost� Jumps from its Lead-in by 7.4 Million Viewers and by 160% in Adults 18-49,
To Win at 10pm on Both Measures and Substantially Improve the Hour for ABC
Wednesday Night (8:00-11:00 p.m.)
ABC�s took second place to �Idol�-led Fox on Wednesday evening among Adults 18-49 (3.2/9), topping CBS by 23% (2.6/7) and NBC by 52% (2.1/6) during primetime.
�George Lopez� (8:00-8:30 p.m.)
�George Lopez� took second place in its half-hour among Adults 18-49 (2.2/7-tie).
�According to Jim� (9:00-9:30 p.m.)
Against �American Idol� at 9:00 p.m., ABC�s �According to Jim� defeated NBC�s �Crossing Jordan� by 21% in Adults 18-49 (2.3/6 vs. 1.9/5).
�Lost� (10:00-11:00 p.m.)
Surging from its lead-in by 7.4 million viewers and by 160% in young adults (4.7 million & 2.0/5 at 9:30 p.m.), �Lost� dominated Wednesday�s 10 o�clock hour in Total Viewers (12.1 million) and Adults 18-49 (5.2/14). The ABC drama has led its hour in the key Adult 18-49 sales demographic on all 6 telecasts since entering in its new time slot.
� �Lost� improved ABC�s performance in the time period by 4.9 million viewers and 100% in Adults 18-49, over the same night last year (7.2 million & 2.6/7 on 3/15/06).
Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 3/14/07.